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Amazon’s Kindle: Dominating the e-book market while selling at cost price

Published: January 2013 · Publisher: MarketLine
E-book sales show exceptional growth while physical book sales suffer. First Kindle was released in November 2007 with first tablet released November 2011, currently over 1.5mn titles are available at Amazon.com.
Report Type Case Studies
Language English
Format Electronic (PDF)
Pages21
Frequency Updated Annually
Availability Will be emailed within 1 business day
Reference No. 0109-2789
Price € 369,00
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Introduction

E-book sales show exceptional growth while physical book sales suffer. First Kindle was released in November 2007 with first tablet released November 2011, currently over 1.5mn titles are available at Amazon.com. Dominating the US and UK e-book and e-reader markets, devices are sold at cost price. Amazon acts as publisher and retailer, prompting publishers to switch to agency model for e-books.

Features and benefits

* The publisher's Case Studies describe topics such as innovative products, business models, and significant company acquisitions.
* Fact-based and presented in an accessible style, they explain the rationale of commercial decisions and illustrate wider market and economic trends.

Highlights

Through the Kindle app, Amazon is able to gain revenue and sales on rival devices, ensuring the company is able to gain market share in the e-book market without selling any physical devices. Its e-readers are the most popular, however its new tablets have taken market share in terms of the types of devices used to read e-books.

Your key questions answered

* How has Amazon positioned itself as the leading retailer of e-readers and e-books?
* How have Apple and traditional publishers reacted to Amazon's dominance in the e-book market?
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O VERVIEW
Catalyst
Summary
E-BOOK SALES SHOW EXCEPTIONAL GROWTH
Digital sales outstrip hardcover sales in the US
E-book adoption varies from country-to-country
THE AMAZON KINDLE
Amazon enters the e-reader market
Fifth generation of Kindles includes the Paperwhite
The Kindle Fire and Fire HD
AMAZON SEEKS ADDITIONAL REVENUE STREAMS
Kindles made available in traditional “brick and mortar” stores
Waterstones partnership surprises many
Amazon sells latest Kindle tablets and e-readers at cost price
The Kindle app
AMAZON’S KINDLE RIVALS
Amazon’s dedicated e-reader rivals play catch-up
Barnes & Noble’s Nook, the Sony eBook Reader, and the Kobo
TRADITIONAL PUBLISHING HOUSES RESPOND
Apple and the “big six” move to counteract Amazon
Publishers change pricing model for e-books
US government sues Apple and five of the “big six” publishers
Apple and Publishers reach agreement, Penguin settles and merges
CONCLUSIONS
Innovation and solid strategy key to Amazon’s success
APPENDIX
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Copyright © FriedlNet. You may share using our tools Please don't cut content from FriedlNet and redistribute by email or post to the web.