TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Introduction 16
What is this report about? 16
Who is the target reader? 16
How to use this report 16
Definitions 16
Group of Eight (G8) Biscuits Industry Outlook 17
Global Biscuits 20
Market Overview 20
Market Data 21
Market Segmentation 23
Market outlook 28
Five forces analysis 30
Biscuits in Asia-Pacific 36
Market Overview 36
Market Data 37
Market Segmentation 39
Market outlook 44
Five forces analysis 46
Biscuits in Europe 52
Market Overview 52
Market Data 53
Market Segmentation 55
Market outlook 60
Five forces analysis 62
Biscuits in France 68
Market Overview 68
Market Data 69
Market Segmentation 71
Market outlook 76
Five forces analysis 78
Macroeconomic indicators 84
Biscuits in Germany 86
Market Overview 86
Market Data 87
Market Segmentation 89
Market outlook 94
Five forces analysis 96
Macroeconomic indicators 102
Biscuits in Japan 104
Market Overview 104
Market Data 105
Market Segmentation 107
Market outlook 112
Five forces analysis 114
Macroeconomic indicators 120
Biscuits in The United Kingdom 122
Market Overview 122
Market Data 123
Market Segmentation 125
Market outlook 130
Five forces analysis 132
Macroeconomic indicators 138
Biscuits in The United States 140
Market Overview 140
Market Data 141
Market Segmentation 143
Market outlook 148
Five forces analysis 150
Macroeconomic indicators 156
Company Profiles 158
Leading companies 158
Appendix 185
Methodology 185

LIST OF TABLES
Table 1: G8 biscuits industry, revenue($m), 2007-16 17
Table 2: G8 biscuits industry, revenue by country ($m), 2007-11 19
Table 3: Global biscuits market value: $ million, 2007–11 21
Table 4: Global biscuits market volume: million kg, 2007–11 22
Table 5: Global biscuits market category segmentation: % share, by value, 2007–2011 23
Table 6: Global biscuits market category segmentation: $ million, 2007-2011 23
Table 7: Global biscuits market geography segmentation: $ million, 2011 25
Table 8: Global biscuits market share: % share, by value, 2011 26
Table 9: Global biscuits market distribution: % share, by value, 2011 27
Table 10: Global biscuits market value forecast: $ million, 2011–16 28
Table 11: Global biscuits market volume forecast: million kg, 2011–16 29
Table 12: Asia-Pacific biscuits market value: $ million, 2007–11 37
Table 13: Asia–Pacific biscuits market volume: million kg, 2007–11 38
Table 14: Asia–Pacific biscuits market category segmentation: % share, by value, 2007–2011 39
Table 15: Asia-Pacific biscuits market category segmentation: $ million, 2007-2011 39
Table 16: Asia–Pacific biscuits market geography segmentation: $ million, 2011 41
Table 17: Asia-Pacific biscuits market share: % share, by value, 2011 42
Table 18: Asia-Pacific biscuits market distribution: % share, by value, 2011 43
Table 19: Asia-Pacific biscuits market value forecast: $ million, 2011–16 44
Table 20: Asia–Pacific biscuits market volume forecast: million kg, 2011–16 45
Table 21: Europe biscuits market value: $ million, 2007–11 53
Table 22: Europe biscuits market volume: million kg, 2007–11 54
Table 23: Europe biscuits market category segmentation: % share, by value, 2007–2011 55
Table 24: Europe biscuits market category segmentation: $ million, 2007-2011 55
Table 25: Europe biscuits market geography segmentation: $ million, 2011 57
Table 26: Europe biscuits market share: % share, by value, 2011 58
Table 27: Europe biscuits market distribution: % share, by value, 2011 59
Table 28: Europe biscuits market value forecast: $ million, 2011–16 60
Table 29: Europe biscuits market volume forecast: million kg, 2011–16 61
Table 30: France biscuits market value: $ million, 2007–11 69
Table 31: France biscuits market volume: million kg, 2007–11 70
Table 32: France biscuits market category segmentation: % share, by value, 2007–2011 71
Table 33: France biscuits market category segmentation: $ million, 2007-2011 71
Table 34: France biscuits market geography segmentation: $ million, 2011 73
Table 35: France biscuits market share: % share, by value, 2011 74
Table 36: France biscuits market distribution: % share, by value, 2011 75
Table 37: France biscuits market value forecast: $ million, 2011–16 76
Table 38: France biscuits market volume forecast: million kg, 2011–16 77
Table 39: France size of population (million), 2007–11 84
Table 40: France gdp (constant 2000 prices, $ billion), 2007–11 84
Table 41: France gdp (current prices, $ billion), 2007–11 84
Table 42: France inflation, 2007–11 85
Table 43: France consumer price index (absolute), 2007–11 85
Table 44: France exchange rate, 2007–11 85
Table 45: Germany biscuits market value: $ million, 2007–11 87
Table 46: Germany biscuits market volume: million kg, 2007–11 88
Table 47: Germany biscuits market category segmentation: % share, by value, 2007–2011 89
Table 48: Germany biscuits market category segmentation: $ million, 2007-2011 89
Table 49: Germany biscuits market geography segmentation: $ million, 2011 91
Table 50: Germany biscuits market share: % share, by value, 2011 92
Table 51: Germany biscuits market distribution: % share, by value, 2011 93
Table 52: Germany biscuits market value forecast: $ million, 2011–16 94
Table 53: Germany biscuits market volume forecast: million kg, 2011–16 95
Table 54: Germany size of population (million), 2007–11 102
Table 55: Germany gdp (constant 2000 prices, $ billion), 2007–11 102
Table 56: Germany gdp (current prices, $ billion), 2007–11 102
Table 57: Germany inflation, 2007–11 103
Table 58: Germany consumer price index (absolute), 2007–11 103
Table 59: Germany exchange rate, 2007–11 103
Table 60: Japan biscuits market value: $ million, 2007–11 105
Table 61: Japan biscuits market volume: million kg, 2007–11 106
Table 62: Japan biscuits market category segmentation: % share, by value, 2007–2011 107
Table 63: Japan biscuits market category segmentation: $ million, 2007-2011 107
Table 64: Japan biscuits market geography segmentation: $ million, 2011 109
Table 65: Japan biscuits market share: % share, by value, 2011 110
Table 66: Japan biscuits market distribution: % share, by value, 2011 111
Table 67: Japan biscuits market value forecast: $ million, 2011–16 112
Table 68: Japan biscuits market volume forecast: million kg, 2011–16 113
Table 69: Japan size of population (million), 2007–11 120
Table 70: Japan gdp (constant 2000 prices, $ billion), 2007–11 120
Table 71: Japan gdp (current prices, $ billion), 2007–11 120
Table 72: Japan inflation, 2007–11 121
Table 73: Japan consumer price index (absolute), 2007–11 121
Table 74: Japan exchange rate, 2007–11 121
Table 75: United Kingdom biscuits market value: $ million, 2007–11 123
Table 76: United Kingdom biscuits market volume: million kg, 2007–11 124
Table 77: United Kingdom biscuits market category segmentation: % share, by value, 2007–2011 125
Table 78: United Kingdom biscuits market category segmentation: $ million, 2007-2011 125
Table 79: United Kingdom biscuits market geography segmentation: $ million, 2011 127
Table 80: United Kingdom biscuits market share: % share, by value, 2011 128
Table 81: United Kingdom biscuits market distribution: % share, by value, 2011 129
Table 82: United Kingdom biscuits market value forecast: $ million, 2011–16 130
Table 83: United Kingdom biscuits market volume forecast: million kg, 2011–16 131
Table 84: United Kingdom size of population (million), 2007–11 138
Table 85: United Kingdom gdp (constant 2000 prices, $ billion), 2007–11 138
Table 86: United Kingdom gdp (current prices, $ billion), 2007–11 138
Table 87: United Kingdom inflation, 2007–11 139
Table 88: United Kingdom consumer price index (absolute), 2007–11 139
Table 89: United Kingdom exchange rate, 2007–11 139
Table 90: United States biscuits market value: $ million, 2007–11 141
Table 91: United States biscuits market volume: million kg, 2007–11 142
Table 92: United States biscuits market category segmentation: % share, by value, 2007–2011 143
Table 93: United States biscuits market category segmentation: $ million, 2007-2011 143
Table 94: United States biscuits market geography segmentation: $ million, 2011 145
Table 95: United States biscuits market share: % share, by value, 2011 146
Table 96: United States biscuits market distribution: % share, by value, 2011 147
Table 97: United States biscuits market value forecast: $ million, 2011–16 148
Table 98: United States biscuits market volume forecast: million kg, 2011–16 149
Table 99: United States size of population (million), 2007–11 156
Table 100: United States gdp (constant 2000 prices, $ billion), 2007–11 156
Table 101: United States gdp (current prices, $ billion), 2007–11 156
Table 102: United States inflation, 2007–11 157
Table 103: United States consumer price index (absolute), 2007–11 157
Table 104: United States exchange rate, 2007–11 157
Table 105: Nestlé SA: key facts 158
Table 106: Nestlé SA: key financials ($) 159
Table 107: Nestlé SA: key financials (CHF) 160
Table 108: Nestlé SA: key financial ratios 160
Table 109: Barilla Holding: key facts 162
Table 110: United Biscuits Topco Limited: key facts 163
Table 111: Kraft Foods Inc.: key facts 164
Table 112: Kraft Foods Inc.: key financials ($) 165
Table 113: Kraft Foods Inc.: key financial ratios 165
Table 114: Parle Products: key facts 167
Table 115: Campbell Soup Company: key facts 168
Table 116: Campbell Soup Company: key financials ($) 169
Table 117: Campbell Soup Company: key financial ratios 169
Table 118: Britannia Industries Ltd.: key facts 171
Table 119: Bahlsen GmbH & Co: key facts 172
Table 120: Morina Baie: key facts 173
Table 121: Printen Bäckerei: key facts 174
Table 122: Griesson de Beukelaer GmbH: key facts 175
Table 123: Bourbon Corporation: key facts 176
Table 124: Ezaki Glico Co ltd: key facts 177
Table 125: Lotte Group: key facts 178
Table 126: Burtons Foods: key facts 179
Table 127: Northern Foods: key facts 180
Table 128: Kellogg Company: key facts 181
Table 129: Kellogg Company: key financials ($) 182
Table 130: Kellogg Company: key financial ratios 182
Table 131: McKee Foods Corporation: key facts 184

LIST OF FIGURES
Figure 1: G8 biscuits industry, revenue($m), 2007-16 17
Figure 2: G8 Biscuits industry, revenue by country (%), 2011 18
Figure 3: G8 biscuits industry, revenue by country ($m), 2007-11 19
Figure 4: Global biscuits market value: $ million, 2007–11 21
Figure 5: Global biscuits market volume: million kg, 2007–11 22
Figure 6: Global biscuits market category segmentation: $ million, 2007-2011 24
Figure 7: Global biscuits market geography segmentation: % share, by value, 2011 25
Figure 8: Global biscuits market share: % share, by value, 2011 26
Figure 9: Global biscuits market distribution: % share, by value, 2011 27
Figure 10: Global biscuits market value forecast: $ million, 2011–16 28
Figure 11: Global biscuits market volume forecast: million kg, 2011–16 29
Figure 12: Forces driving competition in the global biscuits market, 2011 30
Figure 13: Drivers of buyer power in the global biscuits market, 2011 31
Figure 14: Drivers of supplier power in the global biscuits market, 2011 32
Figure 15: Factors influencing the likelihood of new entrants in the global biscuits market, 2011 33
Figure 16: Factors influencing the threat of substitutes in the global biscuits market, 2011 34
Figure 17: Drivers of degree of rivalry in the global biscuits market, 2011 35
Figure 18: Asia-Pacific biscuits market value: $ million, 2007–11 37
Figure 19: Asia–Pacific biscuits market volume: million kg, 2007–11 38
Figure 20: Asia-Pacific biscuits market category segmentation: $ million, 2007-2011 40
Figure 21: Asia–Pacific biscuits market geography segmentation: % share, by value, 2011 41
Figure 22: Asia-Pacific biscuits market share: % share, by value, 2011 42
Figure 23: Asia-Pacific biscuits market distribution: % share, by value, 2011 43
Figure 24: Asia-Pacific biscuits market value forecast: $ million, 2011–16 44
Figure 25: Asia–Pacific biscuits market volume forecast: million kg, 2011–16 45
Figure 26: Forces driving competition in the biscuits market in Asia-Pacific, 2011 46
Figure 27: Drivers of buyer power in the biscuits market in Asia-Pacific, 2011 47
Figure 28: Drivers of supplier power in the biscuits market in Asia-Pacific, 2011 48
Figure 29: Factors influencing the likelihood of new entrants in the biscuits market in Asia-Pacific, 2011 49
Figure 30: Factors influencing the threat of substitutes in the biscuits market in Asia-Pacific, 2011 50
Figure 31: Drivers of degree of rivalry in the biscuits market in Asia-Pacific, 2011 51
Figure 32: Europe biscuits market value: $ million, 2007–11 53
Figure 33: Europe biscuits market volume: million kg, 2007–11 54
Figure 34: Europe biscuits market category segmentation: $ million, 2007-2011 56
Figure 35: Europe biscuits market geography segmentation: % share, by value, 2011 57
Figure 36: Europe biscuits market share: % share, by value, 2011 58
Figure 37: Europe biscuits market distribution: % share, by value, 2011 59
Figure 38: Europe biscuits market value forecast: $ million, 2011–16 60
Figure 39: Europe biscuits market volume forecast: million kg, 2011–16 61
Figure 40: Forces driving competition in the biscuits market in Europe, 2011 62
Figure 41: Drivers of buyer power in the biscuits market in Europe, 2011 63
Figure 42: Drivers of supplier power in the biscuits market in Europe, 2011 64
Figure 43: Factors influencing the likelihood of new entrants in the biscuits market in Europe, 2011 65
Figure 44: Factors influencing the threat of substitutes in the biscuits market in Europe, 2011 66
Figure 45: Drivers of degree of rivalry in the biscuits market in Europe, 2011 67
Figure 46: France biscuits market value: $ million, 2007–11 69
Figure 47: France biscuits market volume: million kg, 2007–11 70
Figure 48: France biscuits market category segmentation: $ million, 2007-2011 72
Figure 49: France biscuits market geography segmentation: % share, by value, 2011 73
Figure 50: France biscuits market share: % share, by value, 2011 74
Figure 51: France biscuits market distribution: % share, by value, 2011 75
Figure 52: France biscuits market value forecast: $ million, 2011–16 76
Figure 53: France biscuits market volume forecast: million kg, 2011–16 77
Figure 54: Forces driving competition in the biscuits market in France, 2011 78
Figure 55: Drivers of buyer power in the biscuits market in France, 2011 79
Figure 56: Drivers of supplier power in the biscuits market in France, 2011 80
Figure 57: Factors influencing the likelihood of new entrants in the biscuits market in France, 2011 81
Figure 58: Factors influencing the threat of substitutes in the biscuits market in France, 2011 82
Figure 59: Drivers of degree of rivalry in the biscuits market in France, 2011 83
Figure 60: Germany biscuits market value: $ million, 2007–11 87
Figure 61: Germany biscuits market volume: million kg, 2007–11 88
Figure 62: Germany biscuits market category segmentation: $ million, 2007-2011 90
Figure 63: Germany biscuits market geography segmentation: % share, by value, 2011 91
Figure 64: Germany biscuits market share: % share, by value, 2011 92
Figure 65: Germany biscuits market distribution: % share, by value, 2011 93
Figure 66: Germany biscuits market value forecast: $ million, 2011–16 94
Figure 67: Germany biscuits market volume forecast: million kg, 2011–16 95
Figure 68: Forces driving competition in the biscuits market in Germany, 2011 96
Figure 69: Drivers of buyer power in the biscuits market in Germany, 2011 97
Figure 70: Drivers of supplier power in the biscuits market in Germany, 2011 98
Figure 71: Factors influencing the likelihood of new entrants in the biscuits market in Germany, 2011 99
Figure 72: Factors influencing the threat of substitutes in the biscuits market in Germany, 2011 100
Figure 73: Drivers of degree of rivalry in the biscuits market in Germany, 2011 101
Figure 74: Japan biscuits market value: $ million, 2007–11 105
Figure 75: Japan biscuits market volume: million kg, 2007–11 106
Figure 76: Japan biscuits market category segmentation: $ million, 2007-2011 108
Figure 77: Japan biscuits market geography segmentation: % share, by value, 2011 109
Figure 78: Japan biscuits market share: % share, by value, 2011 110
Figure 79: Japan biscuits market distribution: % share, by value, 2011 111
Figure 80: Japan biscuits market value forecast: $ million, 2011–16 112
Figure 81: Japan biscuits market volume forecast: million kg, 2011–16 113
Figure 82: Forces driving competition in the biscuits market in Japan, 2011 114
Figure 83: Drivers of buyer power in the biscuits market in Japan, 2011 115
Figure 84: Drivers of supplier power in the biscuits market in Japan, 2011 116
Figure 85: Factors influencing the likelihood of new entrants in the biscuits market in Japan, 2011 117
Figure 86: Factors influencing the threat of substitutes in the biscuits market in Japan, 2011 118
Figure 87: Drivers of degree of rivalry in the biscuits market in Japan, 2011 119
Figure 88: United Kingdom biscuits market value: $ million, 2007–11 123
Figure 89: United Kingdom biscuits market volume: million kg, 2007–11 124
Figure 90: United Kingdom biscuits market category segmentation: $ million, 2007-2011 126
Figure 91: United Kingdom biscuits market geography segmentation: % share, by value, 2011 127
Figure 92: United Kingdom biscuits market share: % share, by value, 2011 128
Figure 93: United Kingdom biscuits market distribution: % share, by value, 2011 129
Figure 94: United Kingdom biscuits market value forecast: $ million, 2011–16 130
Figure 95: United Kingdom biscuits market volume forecast: million kg, 2011–16 131
Figure 96: Forces driving competition in the biscuits market in the United Kingdom, 2011 132
Figure 97: Drivers of buyer power in the biscuits market in the United Kingdom, 2011 133
Figure 98: Drivers of supplier power in the biscuits market in the United Kingdom, 2011 134
Figure 99: Factors influencing the likelihood of new entrants in the biscuits market in the United Kingdom, 2011 135
Figure 100: Factors influencing the threat of substitutes in the biscuits market in the United Kingdom, 2011 136
Figure 101: Drivers of degree of rivalry in the biscuits market in the United Kingdom, 2011 137
Figure 102: United States biscuits market value: $ million, 2007–11 141
Figure 103: United States biscuits market volume: million kg, 2007–11 142
Figure 104: United States biscuits market category segmentation: $ million, 2007-2011 144
Figure 105: United States biscuits market geography segmentation: % share, by value, 2011 145
Figure 106: United States biscuits market share: % share, by value, 2011 146
Figure 107: United States biscuits market distribution: % share, by value, 2011 147
Figure 108: United States biscuits market value forecast: $ million, 2011–16 148
Figure 109: United States biscuits market volume forecast: million kg, 2011–16 149
Figure 110: Forces driving competition in the biscuits market in the United States, 2011 150
Figure 111: Drivers of buyer power in the biscuits market in the United States, 2011 151
Figure 112: Drivers of supplier power in the biscuits market in the United States, 2011 152
Figure 113: Factors influencing the likelihood of new entrants in the biscuits market in the United States, 2011 153
Figure 114: Factors influencing the threat of substitutes in the biscuits market in the United States, 2011 154
Figure 115: Drivers of degree of rivalry in the biscuits market in the United States, 2011 155
Figure 116: Nestlé SA: revenues & profitability 161
Figure 117: Nestlé SA: assets & liabilities 161
Figure 118: Kraft Foods Inc.: revenues & profitability 166
Figure 119: Kraft Foods Inc.: assets & liabilities 166
Figure 120: Campbell Soup Company: revenues & profitability 169
Figure 121: Campbell Soup Company: assets & liabilities 170
Figure 122: Kellogg Company: revenues & profitability 182
Figure 123: Kellogg Company: assets & liabilities 183