The Coca-Cola Company, Danone, Gerolsteiner Brunnen GmbH & Co. KG and Nestlé SA

TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market share 12
Market distribution 13
Market Outlook 14
Market value forecast 14
Market volume forecast 15
Five Forces Analysis 16
Summary 16
Buyer power 17
Supplier power 18
New entrants 19
Threat of substitutes 20
Degree of rivalry 21
Leading Companies 22
The Coca-Cola Company 22
Danone 26
Gerolsteiner Brunnen GmbH & Co. KG 29
Nestlé SA 30
Macroeconomic Indicators 34
Country Data 34
Appendix 36
Methodology 36
Industry associations 37
Related research 37

LIST OF TABLES
Table 1: Germany bottled water market value: $ million, 2007–11 8
Table 2: Germany bottled water market volume: million liters, 2007–11 9
Table 3: Germany bottled water market category segmentation: $ million, 2011 10
Table 4: Germany bottled water market geography segmentation: $ million, 2011 11
Table 5: Germany bottled water market share: % share, by value, 2011 12
Table 6: Germany bottled water market distribution: % share, by value, 2011 13
Table 7: Germany bottled water market value forecast: $ million, 2011–16 14
Table 8: Germany bottled water market volume forecast: million liters, 2011–16 15
Table 9: The Coca-Cola Company: key facts 22
Table 10: The Coca-Cola Company: key financials ($) 23
Table 11: The Coca-Cola Company: key financial ratios 24
Table 12: Danone: key facts 26
Table 13: Danone: key financials ($) 27
Table 14: Danone: key financials (€) 27
Table 15: Danone: key financial ratios 27
Table 16: Gerolsteiner Brunnen GmbH & Co. KG: key facts 29
Table 17: Nestlé SA: key facts 30
Table 18: Nestlé SA: key financials ($) 31
Table 19: Nestlé SA: key financials (CHF) 32
Table 20: Nestlé SA: key financial ratios 32
Table 21: Germany size of population (million), 2007–11 34
Table 22: Germany gdp (constant 2000 prices, $ billion), 2007–11 34
Table 23: Germany gdp (current prices, $ billion), 2007–11 34
Table 24: Germany inflation, 2007–11 35
Table 25: Germany consumer price index (absolute), 2007–11 35
Table 26: Germany exchange rate, 2007–11 35

LIST OF FIGURES
Figure 1: Germany bottled water market value: $ million, 2007–11 8
Figure 2: Germany bottled water market volume: million liters, 2007–11 9
Figure 3: Germany bottled water market category segmentation: % share, by value, 2011 10
Figure 4: Germany bottled water market geography segmentation: % share, by value, 2011 11
Figure 5: Germany bottled water market share: % share, by value, 2011 12
Figure 6: Germany bottled water market distribution: % share, by value, 2011 13
Figure 7: Germany bottled water market value forecast: $ million, 2011–16 14
Figure 8: Germany bottled water market volume forecast: million liters, 2011–16 15
Figure 9: Forces driving competition in the bottled water market in Germany, 2011 16
Figure 10: Drivers of buyer power in the bottled water market in Germany, 2011 17
Figure 11: Drivers of supplier power in the bottled water market in Germany, 2011 18
Figure 12: Factors influencing the likelihood of new entrants in the bottled water market in Germany, 2011 19
Figure 13: Factors influencing the threat of substitutes in the bottled water market in Germany, 2011 20
Figure 14: Drivers of degree of rivalry in the bottled water market in Germany, 2011 21
Figure 15: The Coca-Cola Company: revenues & profitability 24
Figure 16: The Coca-Cola Company: assets & liabilities 25
Figure 17: Danone: revenues & profitability 28
Figure 18: Danone: assets & liabilities 28
Figure 19: Nestlé SA: revenues & profitability 32
Figure 20: Nestlé SA: assets & liabilities 33