Gardening & Outdoor Living in Eastern Europe

Published: March 2013 · Publisher: MarketLine
Gardening & Outdoor Living in Eastern Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to 2017).
Report Type Industry Profiles
Language English
Format Electronic (PDF)
Pages28
Frequency Updated Annually
Availability Will be emailed within 1 business day
Reference No. 0109-2458
Price € 259,00
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Introduction

Gardening & Outdoor Living in Eastern Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to 2017). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Eastern Europe gardening & outdoor living market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The gardening & outdoor living market is made up of garden buildings, garden tools, garden utensils, outdoor living, and plants, shrubs, and growing media. The garden buildings segment covers gazebos, greenhouses, pergolas, sheds, and related items such as fencing and paving etc. The garden tools segment covers manual and electric tools. The garden utensils segment covers garden hoses, plant containers, water butts, watering cans, and other similar items such as sprayers and automatic watering systems. The outdoor living segment includes various accessories, barbecues, furniture, and ornaments. The plants, shrubs, and growing media segment covers bulbs, compost, domestic fertilizer, flowering plants, seeds, shrubs, and trees. Market values are calculated at retail selling prices (RSP). Any currency conversions used in the creation of this report have been calculated using constant annual average 2011 exchange rates.

*The Eastern European gardening & outdoor living market is expected to generate total revenues of $14,615.7m in 2012, representing a compound annual growth rate (CAGR) of 5.7% between 2008 and 2012.

*The plants, shrubs and growing media segment is expected to be the market's most lucrative in 2012, with total revenues of $9,199.4m, equivalent to 62.9% of the market's overall value.

*The performance of the market is forecast to follow a similar pattern with an anticipated CAGR of 5.9% for the five-year period 2012 - 2017, which is expected to drive the market to a value of $19,455.3m by the end of 2017.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the gardening & outdoor living market in Eastern Europe

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the gardening & outdoor living market in Eastern Europe

Leading company profiles reveal details of key gardening & outdoor living market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Eastern Europe gardening & outdoor living market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Eastern Europe economy

Key Questions Answered

What was the size of the Eastern Europe gardening & outdoor living market by value in 2012?

What will be the size of the Eastern Europe gardening & outdoor living market in 2017?

What factors are affecting the strength of competition in the Eastern Europe gardening & outdoor living market?

How has the market performed over the last five years?

What are the main segments that make up Eastern Europe's gardening & outdoor living market?
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Kingfisher Plc, Leroy Merlin S.A., Praktiker AG and Tengelmann Warenhandelsgesellschaft GmbH
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 6
Market definition 6
Market analysis 6
Market Data 7
Market value 7
Market Segmentation 8
Category segmentation 8
Geography segmentation 9
Market Outlook 10
Market value forecast 10
Five Forces Analysis 11
Summary 11
Buyer power 12
Supplier power 13
New entrants 14
Threat of substitutes 15
Degree of rivalry 16
Leading Companies 17
Kingfisher Plc 17
Leroy Merlin S.A. 20
Praktiker AG 21
Tengelmann Warenhandelsgesellschaft GmbH 24
Appendix 25
Methodology 25
Industry associations 26
Related research 26

LIST OF TABLES
Table 1: Eastern Europe gardening & outdoor living market value: $ billion, 2008–12(e) 7
Table 2: Eastern Europe gardening & outdoor living market category segmentation: $ billion, 2012(e) 8
Table 3: Eastern Europe gardening & outdoor living market geography segmentation: $ billion, 2012(e) 9
Table 4: Eastern Europe gardening & outdoor living market value forecast: $ billion, 2012–17 10
Table 5: Kingfisher Plc: key facts 17
Table 6: Kingfisher Plc: key financials ($) 18
Table 7: Kingfisher Plc: key financials (L) 18
Table 8: Kingfisher Plc: key financial ratios 18
Table 9: Leroy Merlin S.A.: key facts 20
Table 10: Praktiker AG: key facts 21
Table 11: Praktiker AG: key financials ($) 21
Table 12: Praktiker AG: key financials (€) 22
Table 13: Praktiker AG: key financial ratios 22
Table 14: Tengelmann Warenhandelsgesellschaft GmbH: key facts 24

LIST OF FIGURES
Figure 1: Eastern Europe gardening & outdoor living market value: $ billion, 2008–12(e) 7
Figure 2: Eastern Europe gardening & outdoor living market category segmentation: % share, by value, 2012(e) 8
Figure 3: Eastern Europe gardening & outdoor living market geography segmentation: % share, by value, 2012(e) 9
Figure 4: Eastern Europe gardening & outdoor living market value forecast: $ billion, 2012–17 10
Figure 5: Forces driving competition in the gardening & outdoor living market in Eastern Europe, 2012 11
Figure 6: Drivers of buyer power in the gardening & outdoor living market in Eastern Europe, 2012 12
Figure 7: Drivers of supplier power in the gardening & outdoor living market in Eastern Europe, 2012 13
Figure 8: Factors influencing the likelihood of new entrants in the gardening & outdoor living market in Eastern Europe, 2012 14
Figure 9: Factors influencing the threat of substitutes in the gardening & outdoor living market in Eastern Europe, 2012 15
Figure 10: Drivers of degree of rivalry in the gardening & outdoor living market in Eastern Europe, 2012 16
Figure 11: Kingfisher Plc: revenues & profitability 19
Figure 12: Kingfisher Plc: assets & liabilities 19
Figure 13: Praktiker AG: revenues & profitability 22
Figure 14: Praktiker AG: assets & liabilities 23
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