Gardening & Outdoor Living in Italy
Published: March 2013 · Publisher: MarketLine
Gardening & Outdoor Living in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to 2017).
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Introduction
Gardening & Outdoor Living in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to 2017). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Italy gardening & outdoor living market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Highlights
*The gardening & outdoor living market is made up of garden buildings, garden tools, garden utensils, outdoor living, and plants, shrubs, and growing media. The garden buildings segment covers gazebos, greenhouses, pergolas, sheds, and related items such as fencing and paving etc. The garden tools segment covers manual and electric tools. The garden utensils segment covers garden hoses, plant containers, water butts, watering cans, and other similar items such as sprayers and automatic watering systems. The outdoor living segment includes various accessories, barbecues, furniture, and ornaments. The plants, shrubs, and growing media segment covers bulbs, compost, domestic fertilizer, flowering plants, seeds, shrubs, and trees. Market values are calculated at retail selling prices (RSP). Any currency conversions used in the creation of this report have been calculated using constant annual average 2011 exchange rates.
*The Italian gardening & outdoor living market is expected to generate total revenues of $6,372.6m in 2012, representing a compound annual growth rate (CAGR) of 1.8% between 2008 and 2012.
*The plants, shrubs and growing media segment is expected to be the market's most lucrative in 2012, with total revenues of $3,247.6m, equivalent to 51% of the market's overall value.
*The performance of the market is forecast to decelerate, with an anticipated CAGR of 1.3% for the five-year period 2012 - 2017, which is expected to drive the market to a value of $6,791.3m by the end of 2017.
Features
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the gardening & outdoor living market in Italy
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the gardening & outdoor living market in Italy
Leading company profiles reveal details of key gardening & outdoor living market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Italy gardening & outdoor living market with five year forecasts
Macroeconomic indicators provide insight into general trends within the Italy economy
Key Questions Answered
What was the size of the Italy gardening & outdoor living market by value in 2012?
What will be the size of the Italy gardening & outdoor living market in 2017?
What factors are affecting the strength of competition in the Italy gardening & outdoor living market?
How has the market performed over the last five years?
What are the main segments that make up Italy's gardening & outdoor living market?
Gardening & Outdoor Living in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to 2017). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Italy gardening & outdoor living market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Highlights
*The gardening & outdoor living market is made up of garden buildings, garden tools, garden utensils, outdoor living, and plants, shrubs, and growing media. The garden buildings segment covers gazebos, greenhouses, pergolas, sheds, and related items such as fencing and paving etc. The garden tools segment covers manual and electric tools. The garden utensils segment covers garden hoses, plant containers, water butts, watering cans, and other similar items such as sprayers and automatic watering systems. The outdoor living segment includes various accessories, barbecues, furniture, and ornaments. The plants, shrubs, and growing media segment covers bulbs, compost, domestic fertilizer, flowering plants, seeds, shrubs, and trees. Market values are calculated at retail selling prices (RSP). Any currency conversions used in the creation of this report have been calculated using constant annual average 2011 exchange rates.
*The Italian gardening & outdoor living market is expected to generate total revenues of $6,372.6m in 2012, representing a compound annual growth rate (CAGR) of 1.8% between 2008 and 2012.
*The plants, shrubs and growing media segment is expected to be the market's most lucrative in 2012, with total revenues of $3,247.6m, equivalent to 51% of the market's overall value.
*The performance of the market is forecast to decelerate, with an anticipated CAGR of 1.3% for the five-year period 2012 - 2017, which is expected to drive the market to a value of $6,791.3m by the end of 2017.
Features
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the gardening & outdoor living market in Italy
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the gardening & outdoor living market in Italy
Leading company profiles reveal details of key gardening & outdoor living market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Italy gardening & outdoor living market with five year forecasts
Macroeconomic indicators provide insight into general trends within the Italy economy
Key Questions Answered
What was the size of the Italy gardening & outdoor living market by value in 2012?
What will be the size of the Italy gardening & outdoor living market in 2017?
What factors are affecting the strength of competition in the Italy gardening & outdoor living market?
How has the market performed over the last five years?
What are the main segments that make up Italy's gardening & outdoor living market?
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Bricofer Italia S.p.A., Husqvarna AB and Leroy Merlin S.A.
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market Outlook 11
Market value forecast 11
Five Forces Analysis 12
Summary 12
Buyer power 13
Supplier power 14
New entrants 15
Threat of substitutes 16
Degree of rivalry 17
Leading Companies 18
Bricofer Italia S.p.A. 18
Husqvarna AB 19
Leroy Merlin S.A. 22
Macroeconomic Indicators 23
Country Data 23
Appendix 25
Methodology 25
Industry associations 26
Related research 26
LIST OF TABLES
Table 1: Italy gardening & outdoor living market value: $ million, 2008–12(e) 8
Table 2: Italy gardening & outdoor living market category segmentation: $ million, 2012(e) 9
Table 3: Italy gardening & outdoor living market geography segmentation: $ million, 2012(e) 10
Table 4: Italy gardening & outdoor living market value forecast: $ million, 2012–17 11
Table 5: Bricofer Italia S.p.A.: key facts 18
Table 6: Husqvarna AB: key facts 19
Table 7: Husqvarna AB: key financials ($) 19
Table 8: Husqvarna AB: key financials (SEK) 20
Table 9: Husqvarna AB: key financial ratios 20
Table 10: Leroy Merlin S.A.: key facts 22
Table 11: Italy size of population (million), 2008–12 23
Table 12: Italy gdp (constant 2000 prices, $ billion), 2008–12 23
Table 13: Italy gdp (current prices, $ billion), 2008–12 23
Table 14: Italy inflation, 2008–12 24
Table 15: Italy consumer price index (absolute), 2008–12 24
Table 16: Italy exchange rate, 2008–12 24
LIST OF FIGURES
Figure 1: Italy gardening & outdoor living market value: $ million, 2008–12(e) 8
Figure 2: Italy gardening & outdoor living market category segmentation: % share, by value, 2012(e) 9
Figure 3: Italy gardening & outdoor living market geography segmentation: % share, by value, 2012(e) 10
Figure 4: Italy gardening & outdoor living market value forecast: $ million, 2012–17 11
Figure 5: Forces driving competition in the gardening & outdoor living market in Italy, 2012 12
Figure 6: Drivers of buyer power in the gardening & outdoor living market in Italy, 2012 13
Figure 7: Drivers of supplier power in the gardening & outdoor living market in Italy, 2012 14
Figure 8: Factors influencing the likelihood of new entrants in the gardening & outdoor living market in Italy, 2012 15
Figure 9: Factors influencing the threat of substitutes in the gardening & outdoor living market in Italy, 2012 16
Figure 10: Drivers of degree of rivalry in the gardening & outdoor living market in Italy, 2012 17
Figure 11: Husqvarna AB: revenues & profitability 21
Figure 12: Husqvarna AB: assets & liabilities 21
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market Outlook 11
Market value forecast 11
Five Forces Analysis 12
Summary 12
Buyer power 13
Supplier power 14
New entrants 15
Threat of substitutes 16
Degree of rivalry 17
Leading Companies 18
Bricofer Italia S.p.A. 18
Husqvarna AB 19
Leroy Merlin S.A. 22
Macroeconomic Indicators 23
Country Data 23
Appendix 25
Methodology 25
Industry associations 26
Related research 26
LIST OF TABLES
Table 1: Italy gardening & outdoor living market value: $ million, 2008–12(e) 8
Table 2: Italy gardening & outdoor living market category segmentation: $ million, 2012(e) 9
Table 3: Italy gardening & outdoor living market geography segmentation: $ million, 2012(e) 10
Table 4: Italy gardening & outdoor living market value forecast: $ million, 2012–17 11
Table 5: Bricofer Italia S.p.A.: key facts 18
Table 6: Husqvarna AB: key facts 19
Table 7: Husqvarna AB: key financials ($) 19
Table 8: Husqvarna AB: key financials (SEK) 20
Table 9: Husqvarna AB: key financial ratios 20
Table 10: Leroy Merlin S.A.: key facts 22
Table 11: Italy size of population (million), 2008–12 23
Table 12: Italy gdp (constant 2000 prices, $ billion), 2008–12 23
Table 13: Italy gdp (current prices, $ billion), 2008–12 23
Table 14: Italy inflation, 2008–12 24
Table 15: Italy consumer price index (absolute), 2008–12 24
Table 16: Italy exchange rate, 2008–12 24
LIST OF FIGURES
Figure 1: Italy gardening & outdoor living market value: $ million, 2008–12(e) 8
Figure 2: Italy gardening & outdoor living market category segmentation: % share, by value, 2012(e) 9
Figure 3: Italy gardening & outdoor living market geography segmentation: % share, by value, 2012(e) 10
Figure 4: Italy gardening & outdoor living market value forecast: $ million, 2012–17 11
Figure 5: Forces driving competition in the gardening & outdoor living market in Italy, 2012 12
Figure 6: Drivers of buyer power in the gardening & outdoor living market in Italy, 2012 13
Figure 7: Drivers of supplier power in the gardening & outdoor living market in Italy, 2012 14
Figure 8: Factors influencing the likelihood of new entrants in the gardening & outdoor living market in Italy, 2012 15
Figure 9: Factors influencing the threat of substitutes in the gardening & outdoor living market in Italy, 2012 16
Figure 10: Drivers of degree of rivalry in the gardening & outdoor living market in Italy, 2012 17
Figure 11: Husqvarna AB: revenues & profitability 21
Figure 12: Husqvarna AB: assets & liabilities 21
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