Henkel AG & Co. KGaA, L'Oreal S.A., The Procter & Gamble Company and Unilever

TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market share 12
Market distribution 13
Market Outlook 14
Market value forecast 14
Market volume forecast 15
Five Forces Analysis 16
Summary 16
Buyer power 18
Supplier power 19
New entrants 20
Threat of substitutes 21
Degree of rivalry 22
Leading Companies 23
Henkel AG & Co. KGaA 23
L'Oreal S.A. 26
The Procter & Gamble Company 30
Unilever 33
Appendix 36
Methodology 36
Industry associations 37
Related research 37

LIST OF TABLES
Table 1: Europe haircare market value: $ billion, 2008–12 8
Table 2: Europe haircare market volume: million units, 2008–12 9
Table 3: Europe haircare market category segmentation: $ billion, 2012 10
Table 4: Europe haircare market geography segmentation: $ billion, 2012 11
Table 5: Europe haircare market share: % share, by value, 2012 12
Table 6: Europe haircare market distribution: % share, by value, 2012 13
Table 7: Europe haircare market value forecast: $ billion, 2012–17 14
Table 8: Europe haircare market volume forecast: million units, 2012–17 15
Table 9: Henkel AG & Co. KGaA: key facts 23
Table 10: Henkel AG & Co. KGaA: key financials ($) 24
Table 11: Henkel AG & Co. KGaA: key financials (€) 24
Table 12: Henkel AG & Co. KGaA: key financial ratios 24
Table 13: L'Oreal S.A.: key facts 26
Table 14: L'Oreal S.A.: key financials ($) 27
Table 15: L'Oreal S.A.: key financials (€) 27
Table 16: L'Oreal S.A.: key financial ratios 28
Table 17: The Procter & Gamble Company: key facts 30
Table 18: The Procter & Gamble Company: key financials ($) 31
Table 19: The Procter & Gamble Company: key financial ratios 31
Table 20: Unilever: key facts 33
Table 21: Unilever: key financials ($) 34
Table 22: Unilever: key financials (€) 34
Table 23: Unilever: key financial ratios 34

LIST OF FIGURES
Figure 1: Europe haircare market value: $ billion, 2008–12 8
Figure 2: Europe haircare market volume: million units, 2008–12 9
Figure 3: Europe haircare market category segmentation: % share, by value, 2012 10
Figure 4: Europe haircare market geography segmentation: % share, by value, 2012 11
Figure 5: Europe haircare market share: % share, by value, 2012 12
Figure 6: Europe haircare market distribution: % share, by value, 2012 13
Figure 7: Europe haircare market value forecast: $ billion, 2012–17 14
Figure 8: Europe haircare market volume forecast: million units, 2012–17 15
Figure 9: Forces driving competition in the haircare market in Europe, 2012 16
Figure 10: Drivers of buyer power in the haircare market in Europe, 2012 18
Figure 11: Drivers of supplier power in the haircare market in Europe, 2012 19
Figure 12: Factors influencing the likelihood of new entrants in the haircare market in Europe, 2012 20
Figure 13: Factors influencing the threat of substitutes in the haircare market in Europe, 2012 21
Figure 14: Drivers of degree of rivalry in the haircare market in Europe, 2012 22
Figure 15: Henkel AG & Co. KGaA: revenues & profitability 25
Figure 16: Henkel AG & Co. KGaA: assets & liabilities 25
Figure 17: L'Oreal S.A.: revenues & profitability 28
Figure 18: L'Oreal S.A.: assets & liabilities 29
Figure 19: The Procter & Gamble Company: revenues & profitability 32
Figure 20: The Procter & Gamble Company: assets & liabilities 32
Figure 21: Unilever: revenues & profitability 35
Figure 22: Unilever: assets & liabilities 35