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Household Products in Poland

Published: February 2013 · Publisher: MarketLine
Household Products in Poland industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016).
Report Type Industry Profiles
Language English
Format Electronic (PDF)
Pages38
Frequency Updated Annually
Availability Will be emailed within 1 business day
Reference No. 0109-1215
Price € 259,00
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Introduction

Household Products in Poland industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Poland household products market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The household products market consists of retail sales of air fresheners, dishwashing products, general purpose cleaners, textile washing products, paper products, insecticides, and other products including bleach, furniture and floor polish, toilet care products, and scouring products. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2011 annual average exchange rates.

*The household products market consists of retail sales of air fresheners, dishwashing products, general purpose cleaners, textile washing products, paper products, insecticides, and other products including bleach, furniture and floor polish, toilet care products, and scouring products. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2011 annual average exchange rates.

*The Polish household products market had total revenues of $2.5 billion in 2011, representing a compound annual growth rate (CAGR) of 4.3% between 2007 and 2011.

*The textile washing products segment was the market's most lucrative in 2011, with total revenues of $934.6 million, equivalent to 36.7% of the market's overall value.

Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the household products market in Poland

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the household products market in Poland

Leading company profiles reveal details of key household products market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Poland household products market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Poland economy

Key Questions Answered

What was the size of the Poland household products market by value in 2011?

What will be the size of the Poland household products market in 2016?

What factors are affecting the strength of competition in the Poland household products market?

How has the market performed over the last five years?

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Henkel AG & Co. KGaA, The Procter & Gamble Company, Reckitt Benckiser Group plc and Unilever
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 11
Market share 12
Market distribution 13
Market Outlook 14
Market value forecast 14
Five Forces Analysis 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Threat of substitutes 19
Degree of rivalry 20
Leading Companies 21
Henkel AG & Co. KGaA 21
The Procter & Gamble Company 24
Reckitt Benckiser Group plc 27
Unilever 31
Macroeconomic Indicators 34
Country Data 34
Appendix 36
Methodology 36
Industry associations 37
Related research 37

LIST OF TABLES
Table 1: Poland household products market value: $ million, 2007–11 8
Table 2: Poland household products market category segmentation: % share, by value, 2007–2011 9
Table 3: Poland household products market category segmentation: $ million, 2007-2011 10
Table 4: Poland household products market geography segmentation: $ million, 2011 11
Table 5: Poland household products market share: % share, by value, 2011 12
Table 6: Poland household products market distribution: % share, by value, 2011 13
Table 7: Poland household products market value forecast: $ million, 2011–16 14
Table 8: Henkel AG & Co. KGaA: key facts 21
Table 9: Henkel AG & Co. KGaA: key financials ($) 22
Table 10: Henkel AG & Co. KGaA: key financials (€) 22
Table 11: Henkel AG & Co. KGaA: key financial ratios 22
Table 12: The Procter & Gamble Company: key facts 24
Table 13: The Procter & Gamble Company: key financials ($) 25
Table 14: The Procter & Gamble Company: key financial ratios 25
Table 15: Reckitt Benckiser Group plc: key facts 27
Table 16: Reckitt Benckiser Group plc: key financials ($) 28
Table 17: Reckitt Benckiser Group plc: key financials (L) 28
Table 18: Reckitt Benckiser Group plc: key financial ratios 29
Table 19: Unilever: key facts 31
Table 20: Unilever: key financials ($) 32
Table 21: Unilever: key financials (€) 32
Table 22: Unilever: key financial ratios 32
Table 23: Poland size of population (million), 2007–11 34
Table 24: Poland gdp (constant 2000 prices, $ billion), 2007–11 34
Table 25: Poland gdp (current prices, $ billion), 2007–11 34
Table 26: Poland inflation, 2007–11 35
Table 27: Poland consumer price index (absolute), 2007–11 35
Table 28: Poland exchange rate, 2007–11 35

LIST OF FIGURES
Figure 1: Poland household products market value: $ million, 2007–11 8
Figure 2: Poland household products market category segmentation: $ million, 2007-2011 10
Figure 3: Poland household products market geography segmentation: % share, by value, 2011 11
Figure 4: Poland household products market share: % share, by value, 2011 12
Figure 5: Poland household products market distribution: % share, by value, 2011 13
Figure 6: Poland household products market value forecast: $ million, 2011–16 14
Figure 7: Forces driving competition in the household products market in Poland, 2011 15
Figure 8: Drivers of buyer power in the household products market in Poland, 2011 16
Figure 9: Drivers of supplier power in the household products market in Poland, 2011 17
Figure 10: Factors influencing the likelihood of new entrants in the household products market in Poland, 2011 18
Figure 11: Factors influencing the threat of substitutes in the household products market in Poland, 2011 19
Figure 12: Drivers of degree of rivalry in the household products market in Poland, 2011 20
Figure 13: Henkel AG & Co. KGaA: revenues & profitability 23
Figure 14: Henkel AG & Co. KGaA: assets & liabilities 23
Figure 15: The Procter & Gamble Company: revenues & profitability 26
Figure 16: The Procter & Gamble Company: assets & liabilities 26
Figure 17: Reckitt Benckiser Group plc: revenues & profitability 29
Figure 18: Reckitt Benckiser Group plc: assets & liabilities 30
Figure 19: Unilever: revenues & profitability 33
Figure 20: Unilever: assets & liabilities 33
Copyright © FriedlNet. You may share using our tools Please don't cut content from FriedlNet and redistribute by email or post to the web.