Nestlé SA, Sammontana SpA, Unilever and Valsoia S.p.A

TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market share 12
Market distribution 13
Market Outlook 14
Market value forecast 14
Market volume forecast 15
Five Forces Analysis 16
Summary 16
Buyer power 17
Supplier power 18
New entrants 19
Threat of substitutes 20
Degree of rivalry 21
Leading Companies 22
Nestlé SA 22
Sammontana SpA 26
Unilever 27
Valsoia S.p.A 30
Macroeconomic Indicators 32
Country Data 32
Appendix 34
Methodology 34
Industry associations 35
Related research 35

LIST OF TABLES
Table 1: Italy ice cream market value: $ million, 2007–11 8
Table 2: Italy ice cream market volume: million liters, 2007–11 9
Table 3: Italy ice cream market category segmentation: $ million, 2011 10
Table 4: Italy ice cream market geography segmentation: $ million, 2011 11
Table 5: Italy ice cream market share: % share, by value, 2011 12
Table 6: Italy ice cream market distribution: % share, by value, 2011 13
Table 7: Italy ice cream market value forecast: $ million, 2011–16 14
Table 8: Italy ice cream market volume forecast: million liters, 2011–16 15
Table 9: Nestlé SA: key facts 22
Table 10: Nestlé SA: key financials ($) 23
Table 11: Nestlé SA: key financials (CHF) 24
Table 12: Nestlé SA: key financial ratios 24
Table 13: Sammontana SpA: key facts 26
Table 14: Unilever: key facts 27
Table 15: Unilever: key financials ($) 28
Table 16: Unilever: key financials (€) 28
Table 17: Unilever: key financial ratios 28
Table 18: Valsoia S.p.A: key facts 30
Table 19: Valsoia S.p.A: key financials ($) 30
Table 20: Valsoia S.p.A: key financials (€) 31
Table 21: Valsoia S.p.A: key financial ratios 31
Table 22: Italy size of population (million), 2007–11 32
Table 23: Italy gdp (constant 2000 prices, $ billion), 2007–11 32
Table 24: Italy gdp (current prices, $ billion), 2007–11 32
Table 25: Italy inflation, 2007–11 33
Table 26: Italy consumer price index (absolute), 2007–11 33
Table 27: Italy exchange rate, 2007–11 33

LIST OF FIGURES
Figure 1: Italy ice cream market value: $ million, 2007–11 8
Figure 2: Italy ice cream market volume: million liters, 2007–11 9
Figure 3: Italy ice cream market category segmentation: % share, by value, 2011 10
Figure 4: Italy ice cream market geography segmentation: % share, by value, 2011 11
Figure 5: Italy ice cream market share: % share, by value, 2011 12
Figure 6: Italy ice cream market distribution: % share, by value, 2011 13
Figure 7: Italy ice cream market value forecast: $ million, 2011–16 14
Figure 8: Italy ice cream market volume forecast: million liters, 2011–16 15
Figure 9: Forces driving competition in the ice cream market in Italy, 2011 16
Figure 10: Drivers of buyer power in the ice cream market in Italy, 2011 17
Figure 11: Drivers of supplier power in the ice cream market in Italy, 2011 18
Figure 12: Factors influencing the likelihood of new entrants in the ice cream market in Italy, 2011 19
Figure 13: Factors influencing the threat of substitutes in the ice cream market in Italy, 2011 20
Figure 14: Drivers of degree of rivalry in the ice cream market in Italy, 2011 21
Figure 15: Nestlé SA: revenues & profitability 24
Figure 16: Nestlé SA: assets & liabilities 25
Figure 17: Unilever: revenues & profitability 29
Figure 18: Unilever: assets & liabilities 29
Figure 19: Valsoia S.p.A: revenues & profitability 31