TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Geography segmentation 2
Introduction 14
What is this report about? 14
Who is the target reader? 14
How to use this report 14
Definitions 14
Global Motorcycle Manufacturing 15
Market Overview 15
Market Data 16
Market Segmentation 18
Market outlook 19
Five forces analysis 21
Motorcycle Manufacturing in Asia-Pacific 27
Market Overview 27
Market Data 28
Market Segmentation 30
Market outlook 31
Five forces analysis 33
Motorcycle Manufacturing in Europe 39
Market Overview 39
Market Data 40
Market Segmentation 42
Market outlook 43
Five forces analysis 45
Motorcycle Manufacturing in France 51
Market Overview 51
Market Data 52
Market Segmentation 54
Market outlook 55
Five forces analysis 57
Macroeconomic indicators 63
Motorcycle Manufacturing in Germany 65
Market Overview 65
Market Data 66
Market Segmentation 68
Market outlook 69
Five forces analysis 71
Macroeconomic indicators 77
Motorcycle Manufacturing in Japan 79
Market Overview 79
Market Data 80
Market Segmentation 82
Market outlook 83
Five forces analysis 85
Macroeconomic indicators 91
Motorcycle Manufacturing in The United Kingdom 93
Market Overview 93
Market Data 94
Market Segmentation 96
Market outlook 97
Five forces analysis 99
Macroeconomic indicators 105
Motorcycle Manufacturing in The United States 107
Market Overview 107
Market Data 108
Market Segmentation 110
Market outlook 111
Five forces analysis 113
Macroeconomic indicators 119
Company Profiles 121
Leading companies 121
Appendix 154
Methodology 154

LIST OF TABLES
Table 1: Global motorcycle manufacturing industry value: $ billion, 2007–11 16
Table 2: Global motorcycle manufacturing industry volume: million units, 2007–11 17
Table 3: Global motorcycle manufacturing industry geography segmentation: $ billion, 2011 18
Table 4: Global motorcycle manufacturing industry value forecast: $ billion, 2011–16 19
Table 5: Global motorcycle manufacturing industry volume forecast: million units, 2011–16 20
Table 6: Asia-Pacific motorcycle manufacturing industry value: $ billion, 2007–11 28
Table 7: Asia–Pacific motorcycle manufacturing industry volume: million units, 2007–11 29
Table 8: Asia–Pacific motorcycle manufacturing industry geography segmentation: $ billion, 2011 30
Table 9: Asia-Pacific motorcycle manufacturing industry value forecast: $ billion, 2011–16 31
Table 10: Asia–Pacific motorcycle manufacturing industry volume forecast: million units, 2011–16 32
Table 11: Europe motorcycle manufacturing industry value: $ billion, 2007–11 40
Table 12: Europe motorcycle manufacturing industry volume: thousand units, 2007–11 41
Table 13: Europe motorcycle manufacturing industry geography segmentation: $ billion, 2011 42
Table 14: Europe motorcycle manufacturing industry value forecast: $ billion, 2011–16 43
Table 15: Europe motorcycle manufacturing industry volume forecast: thousand units, 2011–16 44
Table 16: France motorcycle manufacturing industry value: $ million, 2007–11 52
Table 17: France motorcycle manufacturing industry volume: thousand units, 2007–11 53
Table 18: France motorcycle manufacturing industry geography segmentation: $ million, 2011 54
Table 19: France motorcycle manufacturing industry value forecast: $ million, 2011–16 55
Table 20: France motorcycle manufacturing industry volume forecast: thousand units, 2011–16 56
Table 21: France size of population (million), 2007–11 63
Table 22: France gdp (constant 2000 prices, $ billion), 2007–11 63
Table 23: France gdp (current prices, $ billion), 2007–11 63
Table 24: France inflation, 2007–11 64
Table 25: France consumer price index (absolute), 2007–11 64
Table 26: France exchange rate, 2007–11 64
Table 27: Germany motorcycle manufacturing industry value: $ billion, 2007–11 66
Table 28: Germany motorcycle manufacturing industry volume: thousand units, 2007–11 67
Table 29: Germany motorcycle manufacturing industry geography segmentation: $ billion, 2011 68
Table 30: Germany motorcycle manufacturing industry value forecast: $ billion, 2011–16 69
Table 31: Germany motorcycle manufacturing industry volume forecast: thousand units, 2011–16 70
Table 32: Germany size of population (million), 2007–11 77
Table 33: Germany gdp (constant 2000 prices, $ billion), 2007–11 77
Table 34: Germany gdp (current prices, $ billion), 2007–11 77
Table 35: Germany inflation, 2007–11 78
Table 36: Germany consumer price index (absolute), 2007–11 78
Table 37: Germany exchange rate, 2007–11 78
Table 38: Japan motorcycle manufacturing industry value: $ billion, 2007–11 80
Table 39: Japan motorcycle manufacturing industry volume: thousand units, 2007–11 81
Table 40: Japan motorcycle manufacturing industry geography segmentation: $ billion, 2011 82
Table 41: Japan motorcycle manufacturing industry value forecast: $ billion, 2011–16 83
Table 42: Japan motorcycle manufacturing industry volume forecast: thousand units, 2011–16 84
Table 43: Japan size of population (million), 2007–11 91
Table 44: Japan gdp (constant 2000 prices, $ billion), 2007–11 91
Table 45: Japan gdp (current prices, $ billion), 2007–11 91
Table 46: Japan inflation, 2007–11 92
Table 47: Japan consumer price index (absolute), 2007–11 92
Table 48: Japan exchange rate, 2007–11 92
Table 49: United Kingdom motorcycle manufacturing industry value: $ million, 2007–11 94
Table 50: United Kingdom motorcycle manufacturing industry volume: thousand units, 2007–11 95
Table 51: United Kingdom motorcycle manufacturing industry geography segmentation: $ million, 2011 96
Table 52: United Kingdom motorcycle manufacturing industry value forecast: $ million, 2011–16 97
Table 53: United Kingdom motorcycle manufacturing industry volume forecast: thousand units, 2011–16 98
Table 54: United Kingdom size of population (million), 2007–11 105
Table 55: United Kingdom gdp (constant 2000 prices, $ billion), 2007–11 105
Table 56: United Kingdom gdp (current prices, $ billion), 2007–11 105
Table 57: United Kingdom inflation, 2007–11 106
Table 58: United Kingdom consumer price index (absolute), 2007–11 106
Table 59: United Kingdom exchange rate, 2007–11 106
Table 60: United States motorcycle manufacturing industry value: $ million, 2007–11 108
Table 61: United States motorcycle manufacturing industry volume: thousand units, 2007–11 109
Table 62: United States motorcycle manufacturing industry geography segmentation: $ million, 2011 110
Table 63: United States motorcycle manufacturing industry value forecast: $ million, 2011–16 111
Table 64: United States motorcycle manufacturing industry volume forecast: thousand units, 2011–16 112
Table 65: United States size of population (million), 2007–11 119
Table 66: United States gdp (constant 2000 prices, $ billion), 2007–11 119
Table 67: United States gdp (current prices, $ billion), 2007–11 119
Table 68: United States inflation, 2007–11 120
Table 69: United States consumer price index (absolute), 2007–11 120
Table 70: United States exchange rate, 2007–11 120
Table 71: Bajaj Auto Limited: key facts 121
Table 72: Bajaj Auto Limited: key financials ($) 122
Table 73: Bajaj Auto Limited: key financials (Rs.) 122
Table 74: Bajaj Auto Limited: key financial ratios 123
Table 75: Honda Motor Co., Ltd.: key facts 125
Table 76: Honda Motor Co., Ltd.: key financials ($) 126
Table 77: Honda Motor Co., Ltd.: key financials (¥) 126
Table 78: Honda Motor Co., Ltd.: key financial ratios 126
Table 79: Piaggio & C S.p.a.: key facts 128
Table 80: Piaggio & C S.p.a.: key financials ($) 129
Table 81: Piaggio & C S.p.a.: key financials (€) 129
Table 82: Piaggio & C S.p.a.: key financial ratios 129
Table 83: Yamaha Motor Co., Ltd.: key facts 131
Table 84: Yamaha Motor Co., Ltd.: key financials ($) 132
Table 85: Yamaha Motor Co., Ltd.: key financials (¥) 132
Table 86: Yamaha Motor Co., Ltd.: key financial ratios 132
Table 87: Jiangmen Dachangjiang Group Co., Ltd.: key facts 134
Table 88: Bayerische Motoren Werke AG (BMW): key facts 135
Table 89: Bayerische Motoren Werke AG (BMW): key financials ($) 136
Table 90: Bayerische Motoren Werke AG (BMW): key financials (€) 136
Table 91: Bayerische Motoren Werke AG (BMW): key financial ratios 136
Table 92: PSA Peugeot Citroen S.A.: key facts 138
Table 93: PSA Peugeot Citroen S.A.: key financials ($) 139
Table 94: PSA Peugeot Citroen S.A.: key financials (€) 139
Table 95: PSA Peugeot Citroen S.A.: key financial ratios 139
Table 96: Kawasaki Heavy Industries, Ltd.: key facts 141
Table 97: Kawasaki Heavy Industries, Ltd.: key financials ($) 141
Table 98: Kawasaki Heavy Industries, Ltd.: key financials (¥) 142
Table 99: Kawasaki Heavy Industries, Ltd.: key financial ratios 142
Table 100: Suzuki Motor Corporation: key facts 144
Table 101: Suzuki Motor Corporation: key financials ($) 145
Table 102: Suzuki Motor Corporation: key financials (¥) 145
Table 103: Suzuki Motor Corporation: key financial ratios 145
Table 104: Triumph Motorcycles Ltd: key facts 147
Table 105: Harley-Davidson, Inc.: key facts 148
Table 106: Harley-Davidson, Inc.: key financials ($) 149
Table 107: Harley-Davidson, Inc.: key financial ratios 149
Table 108: Polaris Industries Inc.: key facts 151
Table 109: Polaris Industries Inc.: key financials ($) 152
Table 110: Polaris Industries Inc.: key financial ratios 152

LIST OF FIGURES
Figure 1: Global motorcycle manufacturing industry value: $ billion, 2007–11 16
Figure 2: Global motorcycle manufacturing industry volume: million units, 2007–11 17
Figure 3: Global motorcycle manufacturing industry geography segmentation: % share, by value, 2011 18
Figure 4: Global motorcycle manufacturing industry value forecast: $ billion, 2011–16 19
Figure 5: Global motorcycle manufacturing industry volume forecast: million units, 2011–16 20
Figure 6: Forces driving competition in the global motorcycle manufacturing industry, 2011 21
Figure 7: Drivers of buyer power in the global motorcycle manufacturing industry, 2011 22
Figure 8: Drivers of supplier power in the global motorcycle manufacturing industry, 2011 23
Figure 9: Factors influencing the likelihood of new entrants in the global motorcycle manufacturing industry, 2011 24
Figure 10: Factors influencing the threat of substitutes in the global motorcycle manufacturing industry, 2011 25
Figure 11: Drivers of degree of rivalry in the global motorcycle manufacturing industry, 2011 26
Figure 12: Asia-Pacific motorcycle manufacturing industry value: $ billion, 2007–11 28
Figure 13: Asia–Pacific motorcycle manufacturing industry volume: million units, 2007–11 29
Figure 14: Asia–Pacific motorcycle manufacturing industry geography segmentation: % share, by value, 2011 30
Figure 15: Asia-Pacific motorcycle manufacturing industry value forecast: $ billion, 2011–16 31
Figure 16: Asia–Pacific motorcycle manufacturing industry volume forecast: million units, 2011–16 32
Figure 17: Forces driving competition in the motorcycle manufacturing industry in Asia-Pacific, 2011 33
Figure 18: Drivers of buyer power in the motorcycle manufacturing industry in Asia-Pacific, 2011 34
Figure 19: Drivers of supplier power in the motorcycle manufacturing industry in Asia-Pacific, 2011 35
Figure 20: Factors influencing the likelihood of new entrants in the motorcycle manufacturing industry in Asia-Pacific, 2011 36
Figure 21: Factors influencing the threat of substitutes in the motorcycle manufacturing industry in Asia-Pacific, 2011 37
Figure 22: Drivers of degree of rivalry in the motorcycle manufacturing industry in Asia-Pacific, 2011 38
Figure 23: Europe motorcycle manufacturing industry value: $ billion, 2007–11 40
Figure 24: Europe motorcycle manufacturing industry volume: thousand units, 2007–11 41
Figure 25: Europe motorcycle manufacturing industry geography segmentation: % share, by value, 2011 42
Figure 26: Europe motorcycle manufacturing industry value forecast: $ billion, 2011–16 43
Figure 27: Europe motorcycle manufacturing industry volume forecast: thousand units, 2011–16 44
Figure 28: Forces driving competition in the motorcycle manufacturing industry in Europe, 2011 45
Figure 29: Drivers of buyer power in the motorcycle manufacturing industry in Europe, 2011 46
Figure 30: Drivers of supplier power in the motorcycle manufacturing industry in Europe, 2011 47
Figure 31: Factors influencing the likelihood of new entrants in the motorcycle manufacturing industry in Europe, 2011 48
Figure 32: Factors influencing the threat of substitutes in the motorcycle manufacturing industry in Europe, 2011 49
Figure 33: Drivers of degree of rivalry in the motorcycle manufacturing industry in Europe, 2011 50
Figure 34: France motorcycle manufacturing industry value: $ million, 2007–11 52
Figure 35: France motorcycle manufacturing industry volume: thousand units, 2007–11 53
Figure 36: France motorcycle manufacturing industry geography segmentation: % share, by value, 2011 54
Figure 37: France motorcycle manufacturing industry value forecast: $ million, 2011–16 55
Figure 38: France motorcycle manufacturing industry volume forecast: thousand units, 2011–16 56
Figure 39: Forces driving competition in the motorcycle manufacturing industry in France, 2011 57
Figure 40: Drivers of buyer power in the motorcycle manufacturing industry in France, 2011 58
Figure 41: Drivers of supplier power in the motorcycle manufacturing industry in France, 2011 59
Figure 42: Factors influencing the likelihood of new entrants in the motorcycle manufacturing industry in France, 2011 60
Figure 43: Factors influencing the threat of substitutes in the motorcycle manufacturing industry in France, 2011 61
Figure 44: Drivers of degree of rivalry in the motorcycle manufacturing industry in France, 2011 62
Figure 45: Germany motorcycle manufacturing industry value: $ billion, 2007–11 66
Figure 46: Germany motorcycle manufacturing industry volume: thousand units, 2007–11 67
Figure 47: Germany motorcycle manufacturing industry geography segmentation: % share, by value, 2011 68
Figure 48: Germany motorcycle manufacturing industry value forecast: $ billion, 2011–16 69
Figure 49: Germany motorcycle manufacturing industry volume forecast: thousand units, 2011–16 70
Figure 50: Forces driving competition in the motorcycle manufacturing industry in Germany, 2011 71
Figure 51: Drivers of buyer power in the motorcycle manufacturing industry in Germany, 2011 72
Figure 52: Drivers of supplier power in the motorcycle manufacturing industry in Germany, 2011 73
Figure 53: Factors influencing the likelihood of new entrants in the motorcycle manufacturing industry in Germany, 2011 74
Figure 54: Factors influencing the threat of substitutes in the motorcycle manufacturing industry in Germany, 2011 75
Figure 55: Drivers of degree of rivalry in the motorcycle manufacturing industry in Germany, 2011 76
Figure 56: Japan motorcycle manufacturing industry value: $ billion, 2007–11 80
Figure 57: Japan motorcycle manufacturing industry volume: thousand units, 2007–11 81
Figure 58: Japan motorcycle manufacturing industry geography segmentation: % share, by value, 2011 82
Figure 59: Japan motorcycle manufacturing industry value forecast: $ billion, 2011–16 83
Figure 60: Japan motorcycle manufacturing industry volume forecast: thousand units, 2011–16 84
Figure 61: Forces driving competition in the motorcycle manufacturing industry in Japan, 2011 85
Figure 62: Drivers of buyer power in the motorcycle manufacturing industry in Japan, 2011 86
Figure 63: Drivers of supplier power in the motorcycle manufacturing industry in Japan, 2011 87
Figure 64: Factors influencing the likelihood of new entrants in the motorcycle manufacturing industry in Japan, 2011 88
Figure 65: Factors influencing the threat of substitutes in the motorcycle manufacturing industry in Japan, 2011 89
Figure 66: Drivers of degree of rivalry in the motorcycle manufacturing industry in Japan, 2011 90
Figure 67: United Kingdom motorcycle manufacturing industry value: $ million, 2007–11 94
Figure 68: United Kingdom motorcycle manufacturing industry volume: thousand units, 2007–11 95
Figure 69: United Kingdom motorcycle manufacturing industry geography segmentation: % share, by value, 2011 96
Figure 70: United Kingdom motorcycle manufacturing industry value forecast: $ million, 2011–16 97
Figure 71: United Kingdom motorcycle manufacturing industry volume forecast: thousand units, 2011–16 98
Figure 72: Forces driving competition in the motorcycle manufacturing industry in the United Kingdom, 2011 99
Figure 73: Drivers of buyer power in the motorcycle manufacturing industry in the United Kingdom, 2011 100
Figure 74: Drivers of supplier power in the motorcycle manufacturing industry in the United Kingdom, 2011 101
Figure 75: Factors influencing the likelihood of new entrants in the motorcycle manufacturing industry in the United Kingdom, 2011 102
Figure 76: Factors influencing the threat of substitutes in the motorcycle manufacturing industry in the United Kingdom, 2011 103
Figure 77: Drivers of degree of rivalry in the motorcycle manufacturing industry in the United Kingdom, 2011 104
Figure 78: United States motorcycle manufacturing industry value: $ million, 2007–11 108
Figure 79: United States motorcycle manufacturing industry volume: thousand units, 2007–11 109
Figure 80: United States motorcycle manufacturing industry geography segmentation: % share, by value, 2011 110
Figure 81: United States motorcycle manufacturing industry value forecast: $ million, 2011–16 111
Figure 82: United States motorcycle manufacturing industry volume forecast: thousand units, 2011–16 112
Figure 83: Forces driving competition in the motorcycle manufacturing industry in the United States, 2011 113
Figure 84: Drivers of buyer power in the motorcycle manufacturing industry in the United States, 2011 114
Figure 85: Drivers of supplier power in the motorcycle manufacturing industry in the United States, 2011 115
Figure 86: Factors influencing the likelihood of new entrants in the motorcycle manufacturing industry in the United States, 2011 116
Figure 87: Factors influencing the threat of substitutes in the motorcycle manufacturing industry in the United States, 2011 117
Figure 88: Drivers of degree of rivalry in the motorcycle manufacturing industry in the United States, 2011 118
Figure 89: Bajaj Auto Limited: revenues & profitability 123
Figure 90: Bajaj Auto Limited: assets & liabilities 124
Figure 91: Honda Motor Co., Ltd.: revenues & profitability 127
Figure 92: Honda Motor Co., Ltd.: assets & liabilities 127
Figure 93: Piaggio & C S.p.a.: revenues & profitability 130
Figure 94: Piaggio & C S.p.a.: assets & liabilities 130
Figure 95: Yamaha Motor Co., Ltd.: revenues & profitability 133
Figure 96: Yamaha Motor Co., Ltd.: assets & liabilities 133
Figure 97: Bayerische Motoren Werke AG (BMW): revenues & profitability 137
Figure 98: Bayerische Motoren Werke AG (BMW): assets & liabilities 137
Figure 99: PSA Peugeot Citroen S.A.: revenues & profitability 140
Figure 100: PSA Peugeot Citroen S.A.: assets & liabilities 140
Figure 101: Kawasaki Heavy Industries, Ltd.: revenues & profitability 142
Figure 102: Kawasaki Heavy Industries, Ltd.: assets & liabilities 143
Figure 103: Suzuki Motor Corporation: revenues & profitability 146
Figure 104: Suzuki Motor Corporation: assets & liabilities 146
Figure 105: Harley-Davidson, Inc.: revenues & profitability 150
Figure 106: Harley-Davidson, Inc.: assets & liabilities 150
Figure 107: Polaris Industries Inc.: revenues & profitability 152
Figure 108: Polaris Industries Inc.: assets & liabilities 153