Motorcycles - North America (NAFTA) Industry Guide
Published: November 2012 · Publisher: MarketLine
Motorcycles - North America (NAFTA) Industry Guide is an essential resource for top-level data and analysis covering the Motorcycles industry in each of the North American Free Trade Agreement (United States, Canada, and Mexico) countries.
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Motorcycles - North America (NAFTA) Industry Guide is an essential resource for top-level data and analysis covering the Motorcycles industry in each of the North American Free Trade Agreement (United States, Canada, and Mexico) countries. The report includes easily comparable data on market value, volume, segmentation and market share, plus full five year market forecasts. It examines future problems, innovations and potential growth areas within the market.
Scope of the Report
* Contains an executive summary and data on value, volume and segmentation
* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Compares data from the US, Canada and Mexico, alongside individual chapters on each country. .
* Includes a five-year forecast of the industry
Highlights
The motorcycles industry within the NAFTA countries had a total market value of $6,756.0 million in 2011. Mexico was the fastest growing country, with a CAGR of -2.6% over the 2007-11 period.
Within the motorcycles industry, US is the leading country among the NAFTA bloc, with market revenues of $4,245.0 million in 2011.
US is expected to lead the motorcycles industry in the NAFTA bloc, with a value of $6,345.0 million in 2016.
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
The motorcycles market consists of all classes of on- and off-road motorcycles including scooters and mopeds. Mopeds are powered two-wheeler vehicles with engine capacity of less than 50 c.c., generally also equipped for non-motorized propulsion and with restricted maximum speed. For the purposes of this profile, all powered two-wheelers other than mopeds are classed as 'motorcycles'. (The term 'scooter' refers to a two-wheeler of any capacity that has its engine as part of the rear suspension, and/or has a step-through chassis, thus depending on its engine capacity a scooter may fall into either moped or motorcycle category). Volumes reflect the number of new motorcycles sold each year. The market value is assessed at manufacturers' list price. All currency conversions are carried out at constant average annual 2011 exchange rates.
Scope of the Report
* Contains an executive summary and data on value, volume and segmentation
* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Compares data from the US, Canada and Mexico, alongside individual chapters on each country. .
* Includes a five-year forecast of the industry
Highlights
The motorcycles industry within the NAFTA countries had a total market value of $6,756.0 million in 2011. Mexico was the fastest growing country, with a CAGR of -2.6% over the 2007-11 period.
Within the motorcycles industry, US is the leading country among the NAFTA bloc, with market revenues of $4,245.0 million in 2011.
US is expected to lead the motorcycles industry in the NAFTA bloc, with a value of $6,345.0 million in 2016.
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
The motorcycles market consists of all classes of on- and off-road motorcycles including scooters and mopeds. Mopeds are powered two-wheeler vehicles with engine capacity of less than 50 c.c., generally also equipped for non-motorized propulsion and with restricted maximum speed. For the purposes of this profile, all powered two-wheelers other than mopeds are classed as 'motorcycles'. (The term 'scooter' refers to a two-wheeler of any capacity that has its engine as part of the rear suspension, and/or has a step-through chassis, thus depending on its engine capacity a scooter may fall into either moped or motorcycle category). Volumes reflect the number of new motorcycles sold each year. The market value is assessed at manufacturers' list price. All currency conversions are carried out at constant average annual 2011 exchange rates.
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TABLE OF CONTENTS
Introduction 8
What is this report about? 8
Who is the target reader? 8
How to use this report 8
Definitions 8
NAFTA Motorcycles Industry Outlook 9
Motorcycles in Canada 12
Market Overview 12
Market Data 13
Market Segmentation 15
Market outlook 17
Five forces analysis 19
Macroeconomic indicators 25
Motorcycles in Mexico 27
Market Overview 27
Market Data 28
Market Segmentation 30
Market outlook 32
Five forces analysis 34
Macroeconomic indicators 40
Motorcycles in The United States 42
Market Overview 42
Market Data 43
Market Segmentation 45
Market outlook 47
Five forces analysis 49
Macroeconomic indicators 55
Company Profiles 57
Leading companies 57
Methodology 76
LIST OF TABLES
Table 1: NAFTA countries motorcycles industry, revenue ($m), 2007-16 9
Table 2: NAFTA countries motorcycles industry, revenue ($m), 2007-11 10
Table 3: NAFTA countries motorcycles industry forecast, revenue ($m), 2011-16 11
Table 4: Canada motorcycles market value: $ million, 2007–11 13
Table 5: Canada motorcycles market volume: thousand units, 2007–11 14
Table 6: Canada motorcycles market geography segmentation: $ million, 2011 15
Table 7: Canada motorcycles market share: % share, by value, 2011 16
Table 8: Canada motorcycles market value forecast: $ million, 2011–16 17
Table 9: Canada motorcycles market volume forecast: thousand units, 2011–16 18
Table 10: Canada size of population (million), 2007–11 25
Table 11: Canada gdp (constant 2000 prices, $ billion), 2007–11 25
Table 12: Canada gdp (current prices, $ billion), 2007–11 25
Table 13: Canada inflation, 2007–11 26
Table 14: Canada consumer price index (absolute), 2007–11 26
Table 15: Canada exchange rate, 2007–11 26
Table 16: Mexico motorcycles market value: $ million, 2007–11 28
Table 17: Mexico motorcycles market volume: thousand units, 2007–11 29
Table 18: Mexico motorcycles market geography segmentation: $ million, 2011 30
Table 19: Mexico motorcycles market share: % share, by value, 2011 31
Table 20: Mexico motorcycles market value forecast: $ million, 2011–16 32
Table 21: Mexico motorcycles market volume forecast: thousand units, 2011–16 33
Table 22: Mexico size of population (million), 2007–11 40
Table 23: Mexico gdp (constant 2000 prices, $ billion), 2007–11 40
Table 24: Mexico gdp (current prices, $ billion), 2007–11 40
Table 25: Mexico inflation, 2007–11 41
Table 26: Mexico consumer price index (absolute), 2007–11 41
Table 27: Mexico exchange rate, 2007–11 41
Table 28: United States motorcycles market value: $ million, 2007–11 43
Table 29: United States motorcycles market volume: thousand units, 2007–11 44
Table 30: United States motorcycles market geography segmentation: $ million, 2011 45
Table 31: United States motorcycles market share: % share, by value, 2011 46
Table 32: United States motorcycles market value forecast: $ million, 2011–16 47
Table 33: United States motorcycles market volume forecast: thousand units, 2011–16 48
Table 34: United States size of population (million), 2007–11 55
Table 35: United States gdp (constant 2000 prices, $ billion), 2007–11 55
Table 36: United States gdp (current prices, $ billion), 2007–11 55
Table 37: United States inflation, 2007–11 56
Table 38: United States consumer price index (absolute), 2007–11 56
Table 39: United States exchange rate, 2007–11 56
Table 40: Harley-Davidson, Inc.: key facts 57
Table 41: Harley-Davidson, Inc.: key financials ($) 58
Table 42: Harley-Davidson, Inc.: key financial ratios 59
Table 43: Honda Motor Co., Ltd.: key facts 61
Table 44: Honda Motor Co., Ltd.: key financials ($) 62
Table 45: Honda Motor Co., Ltd.: key financials (Y) 62
Table 46: Honda Motor Co., Ltd.: key financial ratios 62
Table 47: Suzuki Motor Corporation: key facts 64
Table 48: Suzuki Motor Corporation: key financials ($) 65
Table 49: Suzuki Motor Corporation: key financials (Y) 65
Table 50: Suzuki Motor Corporation: key financial ratios 65
Table 51: Yamaha Motor Co., Ltd.: key facts 67
Table 52: Yamaha Motor Co., Ltd.: key financials ($) 67
Table 53: Yamaha Motor Co., Ltd.: key financials (Y) 68
Table 54: Yamaha Motor Co., Ltd.: key financial ratios 68
Table 55: Yamaha Motor Co., Ltd.: key facts 70
Table 56: Yamaha Motor Co., Ltd.: key financials ($) 70
Table 57: Yamaha Motor Co., Ltd.: key financials (Y) 71
Table 58: Yamaha Motor Co., Ltd.: key financial ratios 71
Table 59: Harley-Davidson, Inc.: key facts 73
Table 60: Harley-Davidson, Inc.: key financials ($) 74
Table 61: Harley-Davidson, Inc.: key financial ratios 74
LIST OF FIGURES
Figure 1: NAFTA countries motorcycles industry, revenue ($m), 2007-16 9
Figure 2: NAFTA countries motorcycles industry, revenue ($m), 2007-11 10
Figure 3: NAFTA countries motorcycles industry forecast, revenue ($m), 2011-16 11
Figure 4: Canada motorcycles market value: $ million, 2007–11 13
Figure 5: Canada motorcycles market volume: thousand units, 2007–11 14
Figure 6: Canada motorcycles market geography segmentation: % share, by value, 2011 15
Figure 7: Canada motorcycles market share: % share, by value, 2011 16
Figure 8: Canada motorcycles market value forecast: $ million, 2011–16 17
Figure 9: Canada motorcycles market volume forecast: thousand units, 2011–16 18
Figure 10: Forces driving competition in the motorcycles market in Canada, 2011 19
Figure 11: Drivers of buyer power in the motorcycles market in Canada, 2011 20
Figure 12: Drivers of supplier power in the motorcycles market in Canada, 2011 21
Figure 13: Factors influencing the likelihood of new entrants in the motorcycles market in Canada, 2011 22
Figure 14: Factors influencing the threat of substitutes in the motorcycles market in Canada, 2011 23
Figure 15: Drivers of degree of rivalry in the motorcycles market in Canada, 2011 24
Figure 16: Mexico motorcycles market value: $ million, 2007–11 28
Figure 17: Mexico motorcycles market volume: thousand units, 2007–11 29
Figure 18: Mexico motorcycles market geography segmentation: % share, by value, 2011 30
Figure 19: Mexico motorcycles market share: % share, by value, 2011 31
Figure 20: Mexico motorcycles market value forecast: $ million, 2011–16 32
Figure 21: Mexico motorcycles market volume forecast: thousand units, 2011–16 33
Figure 22: Forces driving competition in the motorcycles market in Mexico, 2011 34
Figure 23: Drivers of buyer power in the motorcycles market in Mexico, 2011 35
Figure 24: Drivers of supplier power in the motorcycles market in Mexico, 2011 36
Figure 25: Factors influencing the likelihood of new entrants in the motorcycles market in Mexico, 2011 37
Figure 26: Factors influencing the threat of substitutes in the motorcycles market in Mexico, 2011 38
Figure 27: Drivers of degree of rivalry in the motorcycles market in Mexico, 2011 39
Figure 28: United States motorcycles market value: $ million, 2007–11 43
Figure 29: United States motorcycles market volume: thousand units, 2007–11 44
Figure 30: United States motorcycles market geography segmentation: % share, by value, 2011 45
Figure 31: United States motorcycles market share: % share, by value, 2011 46
Figure 32: United States motorcycles market value forecast: $ million, 2011–16 47
Figure 33: United States motorcycles market volume forecast: thousand units, 2011–16 48
Figure 34: Forces driving competition in the motorcycles market in the United States, 2011 49
Figure 35: Drivers of buyer power in the motorcycles market in the United States, 2011 50
Figure 36: Drivers of supplier power in the motorcycles market in the United States, 2011 51
Figure 37: Factors influencing the likelihood of new entrants in the motorcycles market in the United States, 2011 52
Figure 38: Factors influencing the threat of substitutes in the motorcycles market in the United States, 2011 53
Figure 39: Drivers of degree of rivalry in the motorcycles market in the United States, 2011 54
Figure 40: Harley-Davidson, Inc.: revenues & profitability 59
Figure 41: Harley-Davidson, Inc.: assets & liabilities 60
Figure 42: Honda Motor Co., Ltd.: revenues & profitability 63
Figure 43: Honda Motor Co., Ltd.: assets & liabilities 63
Figure 44: Suzuki Motor Corporation: revenues & profitability 66
Figure 45: Suzuki Motor Corporation: assets & liabilities 66
Figure 46: Yamaha Motor Co., Ltd.: revenues & profitability 68
Figure 47: Yamaha Motor Co., Ltd.: assets & liabilities 69
Figure 48: Yamaha Motor Co., Ltd.: revenues & profitability 71
Figure 49: Yamaha Motor Co., Ltd.: assets & liabilities 72
Figure 50: Harley-Davidson, Inc.: revenues & profitability 75
Figure 51: Harley-Davidson, Inc.: assets & liabilities 75
Introduction 8
What is this report about? 8
Who is the target reader? 8
How to use this report 8
Definitions 8
NAFTA Motorcycles Industry Outlook 9
Motorcycles in Canada 12
Market Overview 12
Market Data 13
Market Segmentation 15
Market outlook 17
Five forces analysis 19
Macroeconomic indicators 25
Motorcycles in Mexico 27
Market Overview 27
Market Data 28
Market Segmentation 30
Market outlook 32
Five forces analysis 34
Macroeconomic indicators 40
Motorcycles in The United States 42
Market Overview 42
Market Data 43
Market Segmentation 45
Market outlook 47
Five forces analysis 49
Macroeconomic indicators 55
Company Profiles 57
Leading companies 57
Methodology 76
LIST OF TABLES
Table 1: NAFTA countries motorcycles industry, revenue ($m), 2007-16 9
Table 2: NAFTA countries motorcycles industry, revenue ($m), 2007-11 10
Table 3: NAFTA countries motorcycles industry forecast, revenue ($m), 2011-16 11
Table 4: Canada motorcycles market value: $ million, 2007–11 13
Table 5: Canada motorcycles market volume: thousand units, 2007–11 14
Table 6: Canada motorcycles market geography segmentation: $ million, 2011 15
Table 7: Canada motorcycles market share: % share, by value, 2011 16
Table 8: Canada motorcycles market value forecast: $ million, 2011–16 17
Table 9: Canada motorcycles market volume forecast: thousand units, 2011–16 18
Table 10: Canada size of population (million), 2007–11 25
Table 11: Canada gdp (constant 2000 prices, $ billion), 2007–11 25
Table 12: Canada gdp (current prices, $ billion), 2007–11 25
Table 13: Canada inflation, 2007–11 26
Table 14: Canada consumer price index (absolute), 2007–11 26
Table 15: Canada exchange rate, 2007–11 26
Table 16: Mexico motorcycles market value: $ million, 2007–11 28
Table 17: Mexico motorcycles market volume: thousand units, 2007–11 29
Table 18: Mexico motorcycles market geography segmentation: $ million, 2011 30
Table 19: Mexico motorcycles market share: % share, by value, 2011 31
Table 20: Mexico motorcycles market value forecast: $ million, 2011–16 32
Table 21: Mexico motorcycles market volume forecast: thousand units, 2011–16 33
Table 22: Mexico size of population (million), 2007–11 40
Table 23: Mexico gdp (constant 2000 prices, $ billion), 2007–11 40
Table 24: Mexico gdp (current prices, $ billion), 2007–11 40
Table 25: Mexico inflation, 2007–11 41
Table 26: Mexico consumer price index (absolute), 2007–11 41
Table 27: Mexico exchange rate, 2007–11 41
Table 28: United States motorcycles market value: $ million, 2007–11 43
Table 29: United States motorcycles market volume: thousand units, 2007–11 44
Table 30: United States motorcycles market geography segmentation: $ million, 2011 45
Table 31: United States motorcycles market share: % share, by value, 2011 46
Table 32: United States motorcycles market value forecast: $ million, 2011–16 47
Table 33: United States motorcycles market volume forecast: thousand units, 2011–16 48
Table 34: United States size of population (million), 2007–11 55
Table 35: United States gdp (constant 2000 prices, $ billion), 2007–11 55
Table 36: United States gdp (current prices, $ billion), 2007–11 55
Table 37: United States inflation, 2007–11 56
Table 38: United States consumer price index (absolute), 2007–11 56
Table 39: United States exchange rate, 2007–11 56
Table 40: Harley-Davidson, Inc.: key facts 57
Table 41: Harley-Davidson, Inc.: key financials ($) 58
Table 42: Harley-Davidson, Inc.: key financial ratios 59
Table 43: Honda Motor Co., Ltd.: key facts 61
Table 44: Honda Motor Co., Ltd.: key financials ($) 62
Table 45: Honda Motor Co., Ltd.: key financials (Y) 62
Table 46: Honda Motor Co., Ltd.: key financial ratios 62
Table 47: Suzuki Motor Corporation: key facts 64
Table 48: Suzuki Motor Corporation: key financials ($) 65
Table 49: Suzuki Motor Corporation: key financials (Y) 65
Table 50: Suzuki Motor Corporation: key financial ratios 65
Table 51: Yamaha Motor Co., Ltd.: key facts 67
Table 52: Yamaha Motor Co., Ltd.: key financials ($) 67
Table 53: Yamaha Motor Co., Ltd.: key financials (Y) 68
Table 54: Yamaha Motor Co., Ltd.: key financial ratios 68
Table 55: Yamaha Motor Co., Ltd.: key facts 70
Table 56: Yamaha Motor Co., Ltd.: key financials ($) 70
Table 57: Yamaha Motor Co., Ltd.: key financials (Y) 71
Table 58: Yamaha Motor Co., Ltd.: key financial ratios 71
Table 59: Harley-Davidson, Inc.: key facts 73
Table 60: Harley-Davidson, Inc.: key financials ($) 74
Table 61: Harley-Davidson, Inc.: key financial ratios 74
LIST OF FIGURES
Figure 1: NAFTA countries motorcycles industry, revenue ($m), 2007-16 9
Figure 2: NAFTA countries motorcycles industry, revenue ($m), 2007-11 10
Figure 3: NAFTA countries motorcycles industry forecast, revenue ($m), 2011-16 11
Figure 4: Canada motorcycles market value: $ million, 2007–11 13
Figure 5: Canada motorcycles market volume: thousand units, 2007–11 14
Figure 6: Canada motorcycles market geography segmentation: % share, by value, 2011 15
Figure 7: Canada motorcycles market share: % share, by value, 2011 16
Figure 8: Canada motorcycles market value forecast: $ million, 2011–16 17
Figure 9: Canada motorcycles market volume forecast: thousand units, 2011–16 18
Figure 10: Forces driving competition in the motorcycles market in Canada, 2011 19
Figure 11: Drivers of buyer power in the motorcycles market in Canada, 2011 20
Figure 12: Drivers of supplier power in the motorcycles market in Canada, 2011 21
Figure 13: Factors influencing the likelihood of new entrants in the motorcycles market in Canada, 2011 22
Figure 14: Factors influencing the threat of substitutes in the motorcycles market in Canada, 2011 23
Figure 15: Drivers of degree of rivalry in the motorcycles market in Canada, 2011 24
Figure 16: Mexico motorcycles market value: $ million, 2007–11 28
Figure 17: Mexico motorcycles market volume: thousand units, 2007–11 29
Figure 18: Mexico motorcycles market geography segmentation: % share, by value, 2011 30
Figure 19: Mexico motorcycles market share: % share, by value, 2011 31
Figure 20: Mexico motorcycles market value forecast: $ million, 2011–16 32
Figure 21: Mexico motorcycles market volume forecast: thousand units, 2011–16 33
Figure 22: Forces driving competition in the motorcycles market in Mexico, 2011 34
Figure 23: Drivers of buyer power in the motorcycles market in Mexico, 2011 35
Figure 24: Drivers of supplier power in the motorcycles market in Mexico, 2011 36
Figure 25: Factors influencing the likelihood of new entrants in the motorcycles market in Mexico, 2011 37
Figure 26: Factors influencing the threat of substitutes in the motorcycles market in Mexico, 2011 38
Figure 27: Drivers of degree of rivalry in the motorcycles market in Mexico, 2011 39
Figure 28: United States motorcycles market value: $ million, 2007–11 43
Figure 29: United States motorcycles market volume: thousand units, 2007–11 44
Figure 30: United States motorcycles market geography segmentation: % share, by value, 2011 45
Figure 31: United States motorcycles market share: % share, by value, 2011 46
Figure 32: United States motorcycles market value forecast: $ million, 2011–16 47
Figure 33: United States motorcycles market volume forecast: thousand units, 2011–16 48
Figure 34: Forces driving competition in the motorcycles market in the United States, 2011 49
Figure 35: Drivers of buyer power in the motorcycles market in the United States, 2011 50
Figure 36: Drivers of supplier power in the motorcycles market in the United States, 2011 51
Figure 37: Factors influencing the likelihood of new entrants in the motorcycles market in the United States, 2011 52
Figure 38: Factors influencing the threat of substitutes in the motorcycles market in the United States, 2011 53
Figure 39: Drivers of degree of rivalry in the motorcycles market in the United States, 2011 54
Figure 40: Harley-Davidson, Inc.: revenues & profitability 59
Figure 41: Harley-Davidson, Inc.: assets & liabilities 60
Figure 42: Honda Motor Co., Ltd.: revenues & profitability 63
Figure 43: Honda Motor Co., Ltd.: assets & liabilities 63
Figure 44: Suzuki Motor Corporation: revenues & profitability 66
Figure 45: Suzuki Motor Corporation: assets & liabilities 66
Figure 46: Yamaha Motor Co., Ltd.: revenues & profitability 68
Figure 47: Yamaha Motor Co., Ltd.: assets & liabilities 69
Figure 48: Yamaha Motor Co., Ltd.: revenues & profitability 71
Figure 49: Yamaha Motor Co., Ltd.: assets & liabilities 72
Figure 50: Harley-Davidson, Inc.: revenues & profitability 75
Figure 51: Harley-Davidson, Inc.: assets & liabilities 75
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