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Randstad: The threats and opportunities facing the world’s second largest employment services provider

Published: January 2013 · Publisher: MarketLine
Randstad is a human resource service provider, offering temporary and permanent placement services. The company provides a range of other services including: consultants provided on site, seconded specialists and specialized HR services. Ran
Report Type Case Studies
Language English
Format Electronic (PDF)
Pages20
Frequency Updated Annually
Availability Will be emailed within 1 business day
Reference No. 0109-2784
Price € 369,00
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Introduction

Randstad is a human resource service provider, offering temporary and permanent placement services. The company provides a range of other services including: consultants provided on site, seconded specialists and specialized HR services. Randstad has a presence in 40 countries worldwide and is the world’s second largest HR service provider after Adecco.

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* The publisher's Case Studies describe topics such as innovative products, business models, and significant company acquisitions
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Highlights

Randstad generated revenues of €16.2bn ($22.5bn) for the financial year ended December 2011, an increase of 14.4% on 2010. In terms of revenue, Randstad is the world’s second largest HR services provider behind Swiss-based Adecco (€20.5bn in 2011) with a market share of 6% in 2011.
Europe was the source of over 75% of the company’s revenues in 2011. Growth in the global market is expected to be driven primarily by North America. Consequently, Randstad has invested significant funds in growing its presence in the region, which includes the world’s single largest employment services market, the United States.
Players in the employment services industry have to adopt a low margin, high volume business model. The overall trend in recent years has been negative with Randstad’s gross, EBITDA and net income margins having all declined in recent years and this is a cause for concern.

Your key questions answered

* How geographically diversified is Randstad?
* What steps is Randstad taking to reduce its reliance on European revenues?
* What threats and opportunities face Randstad?
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O VERVIEW
Catalyst
Summary
RANDSTAD: A GLOBAL LEADER IN HR SERVICES
Randstad is the world’s second largest HR services provider
The company has started to grow its operation again after post-2008 reductions
Employment Services is a growing market
RANDSTAD IS DIVERSIFYING GEOGRAPHICALLY
The company has taken steps to reduce its reliance on Europe
In 2011, Randstad acquired United States-based SFN Group
Randstad has invested in growing its footprint in Japan
Randstad also continues to grow its presence in Europe
Randstad bought Vedior to strengthen its position in the Netherlands
The acquisition of Team BS grew its footprint in Germany
These moves have allowed Randstad to diversify operationally
LOW MARGINS REPRESENT A SERIOUS THREAT
Despite some growth in recent years, margins remain low
The company has ramped up its marketing efforts
Sports sponsorship has been used as a way of promoting the brand
WHERE THERE IS THREAT, THERE IS OPPORTUNITY
Although the company faces significant challenges, there all also a number of opportunities
Macroeconomic conditions may create opportunities in temporary staffing
Demographic trends
Exposure to industry oriented countries to drive recovery
CONCLUSIONS
Randstad is responding to a number of significant challenges, but there are also opportunities for the company
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Copyright © FriedlNet. You may share using our tools Please don't cut content from FriedlNet and redistribute by email or post to the web.