TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 12
Market share 13
Market distribution 14
Market Outlook 15
Market value forecast 15
Market volume forecast 16
Five Forces Analysis 17
Summary 17
Buyer power 18
Supplier power 19
New entrants 20
Threat of substitutes 21
Degree of rivalry 22
Leading Companies 23
Kraft Foods Inc. 23
Orkla ASA 26
The Procter & Gamble Company 30
Herkules Capital AS 33
Macroeconomic Indicators 34
Country Data 34
Appendix 36
Methodology 36
Industry associations 37
Related research 37

LIST OF TABLES
Table 1: Norway savory snacks market value: $ million, 2007–11 8
Table 2: Norway savory snacks market volume: million kg, 2007–11 9
Table 3: Norway savory snacks market category segmentation: % share, by value, 2007–2011 10
Table 4: Norway savory snacks market category segmentation: $ million, 2007-2011 10
Table 5: Norway savory snacks market geography segmentation: $ million, 2011 12
Table 6: Norway savory snacks market share: % share, by value, 2011 13
Table 7: Norway savory snacks market distribution: % share, by value, 2011 14
Table 8: Norway savory snacks market value forecast: $ million, 2011–16 15
Table 9: Norway savory snacks market volume forecast: million kg, 2011–16 16
Table 10: Kraft Foods Inc.: key facts 23
Table 11: Kraft Foods Inc.: key financials ($) 24
Table 12: Kraft Foods Inc.: key financial ratios 24
Table 13: Orkla ASA: key facts 26
Table 14: Orkla ASA: key financials ($) 27
Table 15: Orkla ASA: key financials (NOK) 28
Table 16: Orkla ASA: key financial ratios 28
Table 17: The Procter & Gamble Company: key facts 30
Table 18: The Procter & Gamble Company: key financials ($) 31
Table 19: The Procter & Gamble Company: key financial ratios 31
Table 20: Herkules Capital AS: key facts 33
Table 21: Norway size of population (million), 2007–11 34
Table 22: Norway gdp (constant 2000 prices, $ billion), 2007–11 34
Table 23: Norway gdp (current prices, $ billion), 2007–11 34
Table 24: Norway inflation, 2007–11 35
Table 25: Norway consumer price index (absolute), 2007–11 35
Table 26: Norway exchange rate, 2007–11 35

LIST OF FIGURES
Figure 1: Norway savory snacks market value: $ million, 2007–11 8
Figure 2: Norway savory snacks market volume: million kg, 2007–11 9
Figure 3: Norway savory snacks market category segmentation: $ million, 2007-2011 11
Figure 4: Norway savory snacks market geography segmentation: % share, by value, 2011 12
Figure 5: Norway savory snacks market share: % share, by value, 2011 13
Figure 6: Norway savory snacks market distribution: % share, by value, 2011 14
Figure 7: Norway savory snacks market value forecast: $ million, 2011–16 15
Figure 8: Norway savory snacks market volume forecast: million kg, 2011–16 16
Figure 9: Forces driving competition in the savory snacks market in Norway, 2011 17
Figure 10: Drivers of buyer power in the savory snacks market in Norway, 2011 18
Figure 11: Drivers of supplier power in the savory snacks market in Norway, 2011 19
Figure 12: Factors influencing the likelihood of new entrants in the savory snacks market in Norway, 2011 20
Figure 13: Factors influencing the threat of substitutes in the savory snacks market in Norway, 2011 21
Figure 14: Drivers of degree of rivalry in the savory snacks market in Norway, 2011 22
Figure 15: Kraft Foods Inc.: revenues & profitability 25
Figure 16: Kraft Foods Inc.: assets & liabilities 25
Figure 17: Orkla ASA: revenues & profitability 28
Figure 18: Orkla ASA: assets & liabilities 29
Figure 19: The Procter & Gamble Company: revenues & profitability 32
Figure 20: The Procter & Gamble Company: assets & liabilities 32