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Soft Drinks in Brazil

Published: March 2013 · Publisher: MarketLine
Soft Drinks in Brazil industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-11, and forecast to 2016).
Report Type Industry Profiles
Language English
Format Electronic (PDF)
Pages34
Frequency Updated Annually
Availability Will be emailed within 1 business day
Reference No. 0109-2703
Price € 259,00
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Introduction

Soft Drinks in Brazil industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Brazil soft drinks market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The soft drinks market consists of retail sale of bottled water, carbonates, concentrates, functional drinks, juices, RTD tea and coffee, and other soft drinks. However, the total market volume for soft drinks market excludes the concentrates category. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2011 annual average exchange rates.

*The Brazilian soft drinks market had total revenues of $44.3bn in 2011, representing a compound annual growth rate (CAGR) of 5.8% between 2007 and 2011.

*Market consumption volumes increased with a CAGR of 4.7% between 2007 and 2011, to reach a total of 38.4 billion liters in 2011.

*The performance of the market is forecast to accelerate, with an anticipated CAGR of 6.2% for the five-year period 2011 - 2016, which is expected to drive the market to a value of $60bn by the end of 2016.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the soft drinks market in Brazil

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the soft drinks market in Brazil

Leading company profiles reveal details of key soft drinks market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Brazil soft drinks market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Brazil economy

Key Questions Answered

What was the size of the Brazil soft drinks market by value in 2011?

What will be the size of the Brazil soft drinks market in 2016?

What factors are affecting the strength of competition in the Brazil soft drinks market?

How has the market performed over the last five years?

Who are the top competitiors in Brazil's soft drinks market?
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Águas Prata Ltda, Anheuser-Busch InBev SA/NV and The Coca-Cola Company
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market share 12
Market distribution 13
Market Outlook 14
Market value forecast 14
Market volume forecast 15
Five Forces Analysis 16
Summary 16
Buyer power 17
Supplier power 18
New entrants 19
Threat of substitutes 20
Degree of rivalry 21
Leading Companies 22
Águas Prata Ltda 22
Anheuser-Busch InBev SA/NV 23
The Coca-Cola Company 26
Macroeconomic Indicators 30
Country Data 30
Appendix 32
Methodology 32
Industry associations 33
Related research 33

LIST OF TABLES
Table 1: Brazil soft drinks market value: $ million, 2007–11 8
Table 2: Brazil soft drinks market volume: million liters, 2007–11 9
Table 3: Brazil soft drinks market category segmentation: $ million, 2011 10
Table 4: Brazil soft drinks market geography segmentation: $ million, 2011 11
Table 5: Brazil soft drinks market share: % share, by volume, 2011 12
Table 6: Brazil soft drinks market distribution: % share, by volume, 2011 13
Table 7: Brazil soft drinks market value forecast: $ million, 2011–16 14
Table 8: Brazil soft drinks market volume forecast: million liters, 2011–16 15
Table 9: Águas Prata Ltda: key facts 22
Table 10: Anheuser-Busch InBev SA/NV: key facts 23
Table 11: Anheuser-Busch InBev SA/NV: key financials ($) 24
Table 12: Anheuser-Busch InBev SA/NV: key financial ratios 24
Table 13: The Coca-Cola Company: key facts 26
Table 14: The Coca-Cola Company: key financials ($) 27
Table 15: The Coca-Cola Company: key financial ratios 28
Table 16: Brazil size of population (million), 2007–11 30
Table 17: Brazil gdp (constant 2000 prices, $ billion), 2007–11 30
Table 18: Brazil gdp (current prices, $ billion), 2007–11 30
Table 19: Brazil inflation, 2007–11 31
Table 20: Brazil consumer price index (absolute), 2007–11 31
Table 21: Brazil exchange rate, 2007–11 31

LIST OF FIGURES
Figure 1: Brazil soft drinks market value: $ million, 2007–11 8
Figure 2: Brazil soft drinks market volume: million liters, 2007–11 9
Figure 3: Brazil soft drinks market category segmentation: % share, by value, 2011 10
Figure 4: Brazil soft drinks market geography segmentation: % share, by value, 2011 11
Figure 5: Brazil soft drinks market share: % share, by volume, 2011 12
Figure 6: Brazil soft drinks market distribution: % share, by volume, 2011 13
Figure 7: Brazil soft drinks market value forecast: $ million, 2011–16 14
Figure 8: Brazil soft drinks market volume forecast: million liters, 2011–16 15
Figure 9: Forces driving competition in the soft drinks market in Brazil, 2011 16
Figure 10: Drivers of buyer power in the soft drinks market in Brazil, 2011 17
Figure 11: Drivers of supplier power in the soft drinks market in Brazil, 2011 18
Figure 12: Factors influencing the likelihood of new entrants in the soft drinks market in Brazil, 2011 19
Figure 13: Factors influencing the threat of substitutes in the soft drinks market in Brazil, 2011 20
Figure 14: Drivers of degree of rivalry in the soft drinks market in Brazil, 2011 21
Figure 15: Anheuser-Busch InBev SA/NV: revenues & profitability 25
Figure 16: Anheuser-Busch InBev SA/NV: assets & liabilities 25
Figure 17: The Coca-Cola Company: revenues & profitability 28
Figure 18: The Coca-Cola Company: assets & liabilities 29
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