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Soft Drinks in Venezuela

Published: March 2013 · Publisher: MarketLine
Soft Drinks in Venezuela industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-11, and forecast to 2016).
Report Type Industry Profiles
Language English
Format Electronic (PDF)
Pages35
Frequency Updated Annually
Availability Will be emailed within 1 business day
Reference No. 0109-2435
Price € 259,00
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Introduction

Soft Drinks in Venezuela industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Venezuela soft drinks market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The soft drinks market consists of retail sale of bottled water, carbonates, concentrates, functional drinks, juices, RTD tea and coffee, and other soft drinks. However, the total market volume for soft drinks market excludes the concentrates category. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2011 annual average exchange rates.

*The Venezuelan soft drinks market had total revenues of $2.3bn in 2011, representing a compound annual growth rate (CAGR) of 10.3% between 2007 and 2011.

*Market consumption volumes increased with a CAGR of 11.1% between 2007 and 2011, to reach a total of 6.8 billion liters in 2011.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 8.4% for the five-year period 2011 - 2016, which is expected to drive the market to a value of $3.5bn by the end of 2016.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the soft drinks market in Venezuela

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the soft drinks market in Venezuela

Leading company profiles reveal details of key soft drinks market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Venezuela soft drinks market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Venezuela economy

Key Questions Answered

What was the size of the Venezuela soft drinks market by value in 2011?

What will be the size of the Venezuela soft drinks market in 2016?

What factors are affecting the strength of competition in the Venezuela soft drinks market?

How has the market performed over the last five years?

Who are the top competitiors in Venezuela's soft drinks market?
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The Coca-Cola Company, Empresas Polar and PepsiCo, Inc.
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market share 12
Market distribution 13
Market Outlook 14
Market value forecast 14
Market volume forecast 15
Five Forces Analysis 16
Summary 16
Buyer power 17
Supplier power 18
New entrants 19
Threat of substitutes 20
Degree of rivalry 21
Leading Companies 22
The Coca-Cola Company 22
Empresas Polar 26
PepsiCo, Inc. 27
Macroeconomic Indicators 31
Country Data 31
Appendix 33
Methodology 33
Industry associations 34
Related research 34

LIST OF TABLES
Table 1: Venezuela soft drinks market value: $ million, 2007–11 8
Table 2: Venezuela soft drinks market volume: million liters, 2007–11 9
Table 3: Venezuela soft drinks market category segmentation: $ million, 2011 10
Table 4: Venezuela soft drinks market geography segmentation: $ million, 2011 11
Table 5: Venezuela soft drinks market share: % share, by volume, 2011 12
Table 6: Venezuela soft drinks market distribution: % share, by volume, 2011 13
Table 7: Venezuela soft drinks market value forecast: $ million, 2011–16 14
Table 8: Venezuela soft drinks market volume forecast: million liters, 2011–16 15
Table 9: The Coca-Cola Company: key facts 22
Table 10: The Coca-Cola Company: key financials ($) 23
Table 11: The Coca-Cola Company: key financial ratios 24
Table 12: Empresas Polar: key facts 26
Table 13: PepsiCo, Inc.: key facts 27
Table 14: PepsiCo, Inc.: key financials ($) 29
Table 15: PepsiCo, Inc.: key financial ratios 29
Table 16: Venezuela size of population (million), 2007–11 31
Table 17: Venezuela gdp (constant 2000 prices, $ billion), 2007–11 31
Table 18: Venezuela gdp (current prices, $ billion), 2007–11 31
Table 19: Venezuela inflation, 2007–11 32
Table 20: Venezuela consumer price index (absolute), 2007–11 32
Table 21: Venezuela exchange rate, 2008–11 32

LIST OF FIGURES
Figure 1: Venezuela soft drinks market value: $ million, 2007–11 8
Figure 2: Venezuela soft drinks market volume: million liters, 2007–11 9
Figure 3: Venezuela soft drinks market category segmentation: % share, by value, 2011 10
Figure 4: Venezuela soft drinks market geography segmentation: % share, by value, 2011 11
Figure 5: Venezuela soft drinks market share: % share, by volume, 2011 12
Figure 6: Venezuela soft drinks market distribution: % share, by volume, 2011 13
Figure 7: Venezuela soft drinks market value forecast: $ million, 2011–16 14
Figure 8: Venezuela soft drinks market volume forecast: million liters, 2011–16 15
Figure 9: Forces driving competition in the soft drinks market in Venezuela, 2011 16
Figure 10: Drivers of buyer power in the soft drinks market in Venezuela, 2011 17
Figure 11: Drivers of supplier power in the soft drinks market in Venezuela, 2011 18
Figure 12: Factors influencing the likelihood of new entrants in the soft drinks market in Venezuela, 2011 19
Figure 13: Factors influencing the threat of substitutes in the soft drinks market in Venezuela, 2011 20
Figure 14: Drivers of degree of rivalry in the soft drinks market in Venezuela, 2011 21
Figure 15: The Coca-Cola Company: revenues & profitability 24
Figure 16: The Coca-Cola Company: assets & liabilities 25
Figure 17: PepsiCo, Inc.: revenues & profitability 30
Figure 18: PepsiCo, Inc.: assets & liabilities 30
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