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Toys & Games in Germany

Published: February 2013 · Publisher: MarketLine
Toys & Games in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to 2017).
Report Type Industry Profiles
Language English
Format Electronic (PDF)
Pages27
Frequency Updated Annually
Availability Will be emailed within 1 business day
Reference No. 0109-1349
Price € 259,00
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Introduction

Toys & Games in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to 2017). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Germany toys & games market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The toys and games market consists of the total revenues generated through the sale of activity toys (including art and craft, building sets, learning and exploration and sewing and hobby), dolls (including girls' toys), games and puzzles (including jigsaw puzzles and card games), infant/pre-school (including intellectual growth education toys and other infant toys), plush (including soft toys), ride-ons (including outdoor games and sports like driving cars, bicycles etc.) and other toys (including toys of plastics, toys of rubber, toys of textile, die-cast miniature model toys and toys of metal. This also includes action figures, youth electronics and boy character toys, which includes small racing cars etc.). The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2011 annual average exchange rates.

*The toys and games market consists of the total revenues generated through the sale of activity toys (including art and craft, building sets, learning and exploration and sewing and hobby), dolls (including girls' toys), games and puzzles (including jigsaw puzzles and card games), infant/pre-school (including intellectual growth education toys and other infant toys), plush (including soft toys), ride-ons (including outdoor games and sports like driving cars, bicycles etc.) and other toys (including toys of plastics, toys of rubber, toys of textile, die-cast miniature model toys and toys of metal. This also includes action figures, youth electronics and boy character toys, which includes small racing cars etc.). The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2011 annual average exchange rates.

*The German toys & games market is expected to generate total revenues of $3,315.6 million in 2012, representing a compound annual growth rate (CAGR) of 1.2% between 2008 and 2012.

*The activity toys segment is expected to be the market's most lucrative in 2012, with total revenues of $645.5 million, equivalent to 19.5% of the market's overall value.

Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the toys & games market in Germany

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games market in Germany

Leading company profiles reveal details of key toys & games market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Germany toys & games market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Germany economy

Key Questions Answered

What was the size of the Germany toys & games market by value in 2012?

What will be the size of the Germany toys & games market in 2017?

What factors are affecting the strength of competition in the Germany toys & games market?

How has the market performed over the last five years?

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Amazon.com, Inc. and Toys “R” Us, Inc.
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 6
Market definition 6
Market analysis 6
Market Data 7
Market value 7
Market Segmentation 8
Category segmentation 8
Geography segmentation 9
Market Outlook 10
Market value forecast 10
Five Forces Analysis 11
Summary 11
Buyer power 12
Supplier power 13
New entrants 14
Threat of substitutes 15
Degree of rivalry 16
Leading Companies 17
Amazon.com, Inc. 17
Toys “R” Us, Inc. 20
Macroeconomic Indicators 23
Country Data 23
Appendix 25
Methodology 25
Industry associations 26
Related research 26

LIST OF TABLES
Table 1: Germany toys & games market value: $ million, 2008–12(e) 7
Table 2: Germany toys & games market category segmentation: $ million, 2012(e) 8
Table 3: Germany toys & games market geography segmentation: $ million, 2012(e) 9
Table 4: Germany toys & games market value forecast: $ million, 2012–17 10
Table 5: Amazon.com, Inc.: key facts 17
Table 6: Amazon.com, Inc.: key financials ($) 18
Table 7: Amazon.com, Inc.: key financial ratios 18
Table 8: Toys “R” Us, Inc.: key facts 20
Table 9: Toys “R” Us, Inc.: key financials ($) 21
Table 10: Toys “R” Us, Inc.: key financial ratios 21
Table 11: Germany size of population (million), 2008–12 23
Table 12: Germany gdp (constant 2000 prices, $ billion), 2008–12 23
Table 13: Germany gdp (current prices, $ billion), 2008–12 23
Table 14: Germany inflation, 2008–12 24
Table 15: Germany consumer price index (absolute), 2008–12 24
Table 16: Germany exchange rate, 2008–12 24

LIST OF FIGURES
Figure 1: Germany toys & games market value: $ million, 2008–12(e) 7
Figure 2: Germany toys & games market category segmentation: % share, by value, 2012(e) 8
Figure 3: Germany toys & games market geography segmentation: % share, by value, 2012(e) 9
Figure 4: Germany toys & games market value forecast: $ million, 2012–17 10
Figure 5: Forces driving competition in the toys & games market in Germany, 2012 11
Figure 6: Drivers of buyer power in the toys & games market in Germany, 2012 12
Figure 7: Drivers of supplier power in the toys & games market in Germany, 2012 13
Figure 8: Factors influencing the likelihood of new entrants in the toys & games market in Germany, 2012 14
Figure 9: Factors influencing the threat of substitutes in the toys & games market in Germany, 2012 15
Figure 10: Drivers of degree of rivalry in the toys & games market in Germany, 2012 16
Figure 11: Amazon.com, Inc.: revenues & profitability 19
Figure 12: Amazon.com, Inc.: assets & liabilities 19
Figure 13: Toys “R” Us, Inc.: revenues & profitability 21
Figure 14: Toys “R” Us, Inc.: assets & liabilities 22
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