Toys and Games

The toys and games industry comprises activity toys, plush, ride-ons, puzzles, games, infant/preschool, dolls, and others. Other toy products refer to an array of plastic, rubber, textile, and die-cast toys such as action figures, and include electronics as well.

Companies that manufacture toys and games purchase the raw materials needed for creation, design the prototypes and samples, and then market the finished products to a variety of retailers and wholesalers, including toy and hobby shops, merchandisers, and department store chains.

The demand for toys and games is propelled by the 12 and younger age group. Product innovation and the income of the consumer are responsible for the demand of electronic gaming products. The revenue an independent company generates depends on how well it is able to identify and participate in the market trends, and the effectiveness of their marketing strategies. Bigger companies in this industry are more readily able to provide a vast selection of toys and games, and because of their already established place in the business world they also have advantages in buying, manufacturing, marketing, retailing, and distribution. Smaller companies typically focus on specializing in certain sectors of products, or being quicker to react to trends in the market. Manufacturers in the toys and games industry have to deal with more competition in this market as other sources of entertainment directed at children are becoming more common and accessible, such as the internet, consumer electronics, and television.
Page 1/1
Category Tools

Toys & Games in Brazil

February 2013 · MarketLine Toys & Games in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to 2017). € 259,00

Toys & Games in India

February 2013 · MarketLine Toys & Games in India industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to 2017). € 259,00

Toys & Games in Asia-Pacific

February 2013 · MarketLine Toys & Games in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to 2017). € 259,00

Toys & Games in Germany

February 2013 · MarketLine Toys & Games in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to 2017). € 259,00

Toys & Games in the United States

February 2013 · MarketLine Toys & Games in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to 2017). € 259,00

Toys & Games in Canada

February 2013 · MarketLine Toys & Games in Canada industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to 2017). € 259,00

Toys & Games in Mexico

February 2013 · MarketLine Toys & Games in Mexico industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to 2017). € 259,00

Toys & Games in Europe

February 2013 · MarketLine Toys & Games in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to 2017). € 259,00

Toys & Games in Japan

February 2013 · MarketLine Toys & Games in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to 2017). € 259,00

Toys & Games in Australia

February 2013 · MarketLine Toys & Games in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to 2017). € 259,00

Toys & Games in China

February 2013 · MarketLine Toys & Games in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to 2017). € 259,00

Global Toys & Games

February 2013 · MarketLine Global Toys & Games industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to 2017). € 259,00

Toys & Games in France

February 2013 · MarketLine Toys & Games in France industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to 2017). € 259,00

Toys & Games in the United Kingdom

February 2013 · MarketLine Toys & Games in the United Kingdom industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to 2017). € 259,00

Zynga, Inc.: A change of strategy for troubled former social network gaming star

January 2013 · MarketLine Free-to-play games have appeared as the internet has become common in homes. Social network websites have fuelled their growth. In July 2007, Zynga was launched, purchasing Draw Something game developer OMGPOP in March 2012, six months later € 369,00

China Sourcing Report: Toys & Games

February 2012 · Global Sources In-depth profiles of 26 verified suppliers with a comprehensive look at their manufacturing and export capability, product and market focus, verified contact details, and more. € 109,00
Options