Ch'i International Limited, The Coca-Cola Company, Danone and Nestlé SA

TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Market share 11
Market distribution 12
Market Outlook 13
Market value forecast 13
Market volume forecast 14
Five Forces Analysis 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Threat of substitutes 19
Degree of rivalry 20
Leading Companies 21
Ch'i International Limited 21
The Coca-Cola Company 22
Danone 26
Nestlé SA 29
Macroeconomic Indicators 33
Country Data 33
Appendix 35
Methodology 35
Industry associations 36
Related research 36

LIST OF TABLES
Table 1: New Zealand bottled water market value: $ million, 2007–11 8
Table 2: New Zealand bottled water market volume: million liters, 2007–11 9
Table 3: New Zealand bottled water market category segmentation: $ million, 2011 10
Table 4: New Zealand bottled water market share: % share, by value, 2011 11
Table 5: New Zealand bottled water market distribution: % share, by value, 2011 12
Table 6: New Zealand bottled water market value forecast: $ million, 2011–16 13
Table 7: New Zealand bottled water market volume forecast: million liters, 2011–16 14
Table 8: Ch'i International Limited: key facts 21
Table 9: The Coca-Cola Company: key facts 22
Table 10: The Coca-Cola Company: key financials ($) 23
Table 11: The Coca-Cola Company: key financial ratios 24
Table 12: Danone: key facts 26
Table 13: Danone: key financials ($) 27
Table 14: Danone: key financials (€) 27
Table 15: Danone: key financial ratios 27
Table 16: Nestlé SA: key facts 29
Table 17: Nestlé SA: key financials ($) 30
Table 18: Nestlé SA: key financials (CHF) 31
Table 19: Nestlé SA: key financial ratios 31
Table 20: New Zealand size of population (million), 2007–11 33
Table 21: New Zealand gdp (constant 2000 prices, $ billion), 2007–11 33
Table 22: New Zealand gdp (current prices, $ billion), 2007–11 33
Table 23: New Zealand inflation, 2007–11 34
Table 24: New Zealand consumer price index (absolute), 2007–11 34
Table 25: New Zealand exchange rate, 2007–11 34

LIST OF FIGURES
Figure 1: New Zealand bottled water market value: $ million, 2007–11 8
Figure 2: New Zealand bottled water market volume: million liters, 2007–11 9
Figure 3: New Zealand bottled water market category segmentation: % share, by value, 2011 10
Figure 4: New Zealand bottled water market share: % share, by value, 2011 11
Figure 5: New Zealand bottled water market distribution: % share, by value, 2011 12
Figure 6: New Zealand bottled water market value forecast: $ million, 2011–16 13
Figure 7: New Zealand bottled water market volume forecast: million liters, 2011–16 14
Figure 8: Forces driving competition in the bottled water market in New Zealand, 2011 15
Figure 9: Drivers of buyer power in the bottled water market in New Zealand, 2011 16
Figure 10: Drivers of supplier power in the bottled water market in New Zealand, 2011 17
Figure 11: Factors influencing the likelihood of new entrants in the bottled water market in New Zealand, 2011 18
Figure 12: Factors influencing the threat of substitutes in the bottled water market in New Zealand, 2011 19
Figure 13: Drivers of degree of rivalry in the bottled water market in New Zealand, 2011 20
Figure 14: The Coca-Cola Company: revenues & profitability 24
Figure 15: The Coca-Cola Company: assets & liabilities 25
Figure 16: Danone: revenues & profitability 28
Figure 17: Danone: assets & liabilities 28
Figure 18: Nestlé SA: revenues & profitability 31
Figure 19: Nestlé SA: assets & liabilities 32