Kao Corporation, L'Oreal S.A., The Procter & Gamble Company and Unilever

TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Market share 11
Market distribution 12
Market Outlook 13
Market value forecast 13
Market volume forecast 14
Five Forces Analysis 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Threat of substitutes 20
Degree of rivalry 21
Leading Companies 22
Kao Corporation 22
L'Oreal S.A. 25
The Procter & Gamble Company 29
Unilever 32
Macroeconomic Indicators 35
Country Data 35
Appendix 37
Methodology 37
Industry associations 38
Related research 38

LIST OF TABLES
Table 1: Hong Kong haircare market value: $ million, 2008–12 8
Table 2: Hong Kong haircare market volume: million units, 2008–12 9
Table 3: Hong Kong haircare market category segmentation: $ million, 2012 10
Table 4: Hong Kong haircare market share: % share, by value, 2012 11
Table 5: Hong Kong haircare market distribution: % share, by value, 2012 12
Table 6: Hong Kong haircare market value forecast: $ million, 2012–17 13
Table 7: Hong Kong haircare market volume forecast: million units, 2012–17 14
Table 8: Kao Corporation: key facts 22
Table 9: Kao Corporation: key financials ($) 23
Table 10: Kao Corporation: key financials (¥) 23
Table 11: Kao Corporation: key financial ratios 23
Table 12: L'Oreal S.A.: key facts 25
Table 13: L'Oreal S.A.: key financials ($) 26
Table 14: L'Oreal S.A.: key financials (€) 26
Table 15: L'Oreal S.A.: key financial ratios 27
Table 16: The Procter & Gamble Company: key facts 29
Table 17: The Procter & Gamble Company: key financials ($) 30
Table 18: The Procter & Gamble Company: key financial ratios 30
Table 19: Unilever: key facts 32
Table 20: Unilever: key financials ($) 33
Table 21: Unilever: key financials (€) 33
Table 22: Unilever: key financial ratios 33
Table 23: Hong Kong size of population (million), 2008–12 35
Table 24: Hong Kong gdp (constant 2000 prices, $ billion), 2008–12 35
Table 25: Hong Kong gdp (current prices, $ billion), 2008–12 35
Table 26: Hong Kong inflation, 2008–12 36
Table 27: Hong Kong consumer price index (absolute), 2008–12 36
Table 28: Hong Kong exchange rate, 2008–12 36

LIST OF FIGURES
Figure 1: Hong Kong haircare market value: $ million, 2008–12 8
Figure 2: Hong Kong haircare market volume: million units, 2008–12 9
Figure 3: Hong Kong haircare market category segmentation: % share, by value, 2012 10
Figure 4: Hong Kong haircare market share: % share, by value, 2012 11
Figure 5: Hong Kong haircare market distribution: % share, by value, 2012 12
Figure 6: Hong Kong haircare market value forecast: $ million, 2012–17 13
Figure 7: Hong Kong haircare market volume forecast: million units, 2012–17 14
Figure 8: Forces driving competition in the haircare market in Hong Kong, 2012 15
Figure 9: Drivers of buyer power in the haircare market in Hong Kong, 2012 17
Figure 10: Drivers of supplier power in the haircare market in Hong Kong, 2012 18
Figure 11: Factors influencing the likelihood of new entrants in the haircare market in Hong Kong, 2012 19
Figure 12: Factors influencing the threat of substitutes in the haircare market in Hong Kong, 2012 20
Figure 13: Drivers of degree of rivalry in the haircare market in Hong Kong, 2012 21
Figure 14: Kao Corporation: revenues & profitability 24
Figure 15: Kao Corporation: assets & liabilities 24
Figure 16: L'Oreal S.A.: revenues & profitability 27
Figure 17: L'Oreal S.A.: assets & liabilities 28
Figure 18: The Procter & Gamble Company: revenues & profitability 31
Figure 19: The Procter & Gamble Company: assets & liabilities 31
Figure 20: Unilever: revenues & profitability 34
Figure 21: Unilever: assets & liabilities 34