Kao Corporation, L'Oreal S.A., The Procter & Gamble Company and Unilever

TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market share 12
Market distribution 13
Market Outlook 14
Market value forecast 14
Market volume forecast 15
Five Forces Analysis 16
Summary 16
Buyer power 18
Supplier power 19
New entrants 20
Threat of substitutes 21
Degree of rivalry 22
Leading Companies 23
Kao Corporation 23
L'Oreal S.A. 26
The Procter & Gamble Company 30
Unilever 33
Macroeconomic Indicators 36
Country Data 36
Appendix 38
Methodology 38
Industry associations 39
Related research 39

LIST OF TABLES
Table 1: Taiwan haircare market value: $ million, 2008–12 8
Table 2: Taiwan haircare market volume: million units, 2008–12 9
Table 3: Taiwan haircare market category segmentation: $ million, 2012 10
Table 4: Taiwan haircare market geography segmentation: $ million, 2012 11
Table 5: Taiwan haircare market share: % share, by value, 2012 12
Table 6: Taiwan haircare market distribution: % share, by value, 2012 13
Table 7: Taiwan haircare market value forecast: $ million, 2012–17 14
Table 8: Taiwan haircare market volume forecast: million units, 2012–17 15
Table 9: Kao Corporation: key facts 23
Table 10: Kao Corporation: key financials ($) 24
Table 11: Kao Corporation: key financials (¥) 24
Table 12: Kao Corporation: key financial ratios 24
Table 13: L'Oreal S.A.: key facts 26
Table 14: L'Oreal S.A.: key financials ($) 27
Table 15: L'Oreal S.A.: key financials (€) 27
Table 16: L'Oreal S.A.: key financial ratios 28
Table 17: The Procter & Gamble Company: key facts 30
Table 18: The Procter & Gamble Company: key financials ($) 31
Table 19: The Procter & Gamble Company: key financial ratios 31
Table 20: Unilever: key facts 33
Table 21: Unilever: key financials ($) 34
Table 22: Unilever: key financials (€) 34
Table 23: Unilever: key financial ratios 34
Table 24: Taiwan size of population (million), 2008–12 36
Table 25: Taiwan gdp (constant 2000 prices, $ billion), 2008–12 36
Table 26: Taiwan gdp (current prices, $ billion), 2008–12 36
Table 27: Taiwan inflation, 2008–12 37
Table 28: Taiwan consumer price index (absolute), 2008–12 37
Table 29: Taiwan exchange rate, 2008–12 37

LIST OF FIGURES
Figure 1: Taiwan haircare market value: $ million, 2008–12 8
Figure 2: Taiwan haircare market volume: million units, 2008–12 9
Figure 3: Taiwan haircare market category segmentation: % share, by value, 2012 10
Figure 4: Taiwan haircare market geography segmentation: % share, by value, 2012 11
Figure 5: Taiwan haircare market share: % share, by value, 2012 12
Figure 6: Taiwan haircare market distribution: % share, by value, 2012 13
Figure 7: Taiwan haircare market value forecast: $ million, 2012–17 14
Figure 8: Taiwan haircare market volume forecast: million units, 2012–17 15
Figure 9: Forces driving competition in the haircare market in Taiwan, 2012 16
Figure 10: Drivers of buyer power in the haircare market in Taiwan, 2012 18
Figure 11: Drivers of supplier power in the haircare market in Taiwan, 2012 19
Figure 12: Factors influencing the likelihood of new entrants in the haircare market in Taiwan, 2012 20
Figure 13: Factors influencing the threat of substitutes in the haircare market in Taiwan, 2012 21
Figure 14: Drivers of degree of rivalry in the haircare market in Taiwan, 2012 22
Figure 15: Kao Corporation: revenues & profitability 25
Figure 16: Kao Corporation: assets & liabilities 25
Figure 17: L'Oreal S.A.: revenues & profitability 28
Figure 18: L'Oreal S.A.: assets & liabilities 29
Figure 19: The Procter & Gamble Company: revenues & profitability 32
Figure 20: The Procter & Gamble Company: assets & liabilities 32
Figure 21: Unilever: revenues & profitability 35
Figure 22: Unilever: assets & liabilities 35