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Household Products in Norway

Published: February 2013 · Publisher: MarketLine
Household Products in Norway industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016).
Report Type Industry Profiles
Language English
Format Electronic (PDF)
Pages39
Frequency Updated Annually
Availability Will be emailed within 1 business day
Reference No. 0109-1214
Price € 259,00
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Introduction

Household Products in Norway industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Norway household products market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The household products market consists of retail sales of air fresheners, dishwashing products, general purpose cleaners, textile washing products, paper products, insecticides, and other products including bleach, furniture and floor polish, toilet care products, and scouring products. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2011 annual average exchange rates.

*The household products market consists of retail sales of air fresheners, dishwashing products, general purpose cleaners, textile washing products, paper products, insecticides, and other products including bleach, furniture and floor polish, toilet care products, and scouring products. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2011 annual average exchange rates.

*The Norwegian household products market had total revenues of $751 million in 2011, representing a compound annual growth rate (CAGR) of 3.4% between 2007 and 2011.

*The paper products segment was the market's most lucrative in 2011, with total revenues of $379.8 million, equivalent to 50.6% of the market's overall value.

Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the household products market in Norway

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the household products market in Norway

Leading company profiles reveal details of key household products market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Norway household products market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Norway economy

Key Questions Answered

What was the size of the Norway household products market by value in 2011?

What will be the size of the Norway household products market in 2016?

What factors are affecting the strength of competition in the Norway household products market?

How has the market performed over the last five years?

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Metsä Group, Orkla ASA, Svenska Cellulosa Aktiebolaget and Unilever
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 11
Market share 12
Market distribution 13
Market Outlook 14
Market value forecast 14
Five Forces Analysis 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Threat of substitutes 19
Degree of rivalry 20
Leading Companies 21
Metsä Group 21
Orkla ASA 24
Svenska Cellulosa Aktiebolaget 28
Unilever 32
Macroeconomic Indicators 35
Country Data 35
Appendix 37
Methodology 37
Industry associations 38
Related research 38

LIST OF TABLES
Table 1: Norway household products market value: $ million, 2007–11 8
Table 2: Norway household products market category segmentation: % share, by value, 2007–2011 9
Table 3: Norway household products market category segmentation: $ million, 2007-2011 10
Table 4: Norway household products market geography segmentation: $ million, 2011 11
Table 5: Norway household products market share: % share, by value, 2011 12
Table 6: Norway household products market distribution: % share, by value, 2011 13
Table 7: Norway household products market value forecast: $ million, 2011–16 14
Table 8: Metsä Group: key facts 21
Table 9: Metsä Group: key financials ($) 22
Table 10: Metsä Group: key financials (€) 22
Table 11: Metsä Group: key financial ratios 22
Table 12: Orkla ASA: key facts 24
Table 13: Orkla ASA: key financials ($) 25
Table 14: Orkla ASA: key financials (NOK) 26
Table 15: Orkla ASA: key financial ratios 26
Table 16: Svenska Cellulosa Aktiebolaget: key facts 28
Table 17: Svenska Cellulosa Aktiebolaget: key financials ($) 29
Table 18: Svenska Cellulosa Aktiebolaget: key financials (SEK) 29
Table 19: Svenska Cellulosa Aktiebolaget: key financial ratios 30
Table 20: Unilever: key facts 32
Table 21: Unilever: key financials ($) 33
Table 22: Unilever: key financials (€) 33
Table 23: Unilever: key financial ratios 33
Table 24: Norway size of population (million), 2007–11 35
Table 25: Norway gdp (constant 2000 prices, $ billion), 2007–11 35
Table 26: Norway gdp (current prices, $ billion), 2007–11 35
Table 27: Norway inflation, 2007–11 36
Table 28: Norway consumer price index (absolute), 2007–11 36
Table 29: Norway exchange rate, 2007–11 36

LIST OF FIGURES
Figure 1: Norway household products market value: $ million, 2007–11 8
Figure 2: Norway household products market category segmentation: $ million, 2007-2011 10
Figure 3: Norway household products market geography segmentation: % share, by value, 2011 11
Figure 4: Norway household products market share: % share, by value, 2011 12
Figure 5: Norway household products market distribution: % share, by value, 2011 13
Figure 6: Norway household products market value forecast: $ million, 2011–16 14
Figure 7: Forces driving competition in the household products market in Norway, 2011 15
Figure 8: Drivers of buyer power in the household products market in Norway, 2011 16
Figure 9: Drivers of supplier power in the household products market in Norway, 2011 17
Figure 10: Factors influencing the likelihood of new entrants in the household products market in Norway, 2011 18
Figure 11: Factors influencing the threat of substitutes in the household products market in Norway, 2011 19
Figure 12: Drivers of degree of rivalry in the household products market in Norway, 2011 20
Figure 13: Metsä Group: revenues & profitability 23
Figure 14: Metsä Group: assets & liabilities 23
Figure 15: Orkla ASA: revenues & profitability 26
Figure 16: Orkla ASA: assets & liabilities 27
Figure 17: Svenska Cellulosa Aktiebolaget: revenues & profitability 30
Figure 18: Svenska Cellulosa Aktiebolaget: assets & liabilities 31
Figure 19: Unilever: revenues & profitability 34
Figure 20: Unilever: assets & liabilities 34
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