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Inditex: Global fashion powerhouse

Published: April 2013 · Publisher: MarketLine
Inditex was founded in 1963 by Amancio Ortega Gaona. The group opened its first Zara shop in 1975 in A Coruna, Spain. Inditex was established as the head of the corporate group in 1985. The group witnessed expansion outside of Spain ...
Report Type Case Studies
Language English
Format Electronic (PDF)
Pages22
Frequency Updated Annually
Availability Will be emailed within 1 business day
Reference No. 0109-6147
Price € 369,00
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Introduction

Inditex was founded in 1963 by Amancio Ortega Gaona. The group opened its first Zara shop in 1975 in A Coruna, Spain. Inditex was established as the head of the corporate group in 1985. The group witnessed expansion outside of Spain for the first time in 1988 and has now become a renowned apparel retailer around the world. This has been achieved via a number of strategies.

Features and benefits

* The publisher's Case Studies describe topics such as innovative products, business models, and significant company acquisitions.
* Fact-based and presented in an accessible style, they explain the rationale of commercial decisions and illustrate wider market and economic trends.

Highlights

According to the publisher the global apparel retail industry is forecast to grow at a moderate rate representing a CAGR of 2.8% for the period spanning 2008-12; with the Asia-Pacific region being the main driver of growth. However, Inditex has experienced strong growth over the last few years; and is in fact outperforming the market.
Key to Inditex’s success is its unique ‘fast fashion’ model which has revolutionized the fashion industry. This diverse product offering has enabled the Inditex group to carve a niche for itself and emerge as one of the largest fashion distributors globally.
Inditex has continued to grow and has now become a leading player in international/ emerging markets. Growth within these markets has been driven by the Asia-Pacific region and Inditex is expanding its consumer base further by introducing online retail within these regions.

Your key questions answered

* Are more apparel retailers moving towards fast fashion?
* Are retailers using segmented marketing to increase consumer base?
* Has Inditex sidestepped the European gloom by expanding in international/emerging markets?
* Is Inditex investing in online retail in order to fuel further growth?
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O VERVIEW
Catalyst
Summary
INDITEX’S TRANSFORMATION INTO A GLOBAL FASHION POWERHOUSE
The rise of Inditex
Performance of the market
Competitors in the market
THE DIVERSIFIED NATURE OF INDITEX’S STRATEGIES IS CENTRAL TO ITS SUCCESS
Fast fashion model
Segmented marketing
Consumer to designer communication
ONGOING STRATEGIES
Expansion in emerging markets
E-commerce
Advertising
CONCLUSIONS
Inditex’s strategies has helped the company grow into a global fashion power house
APPENDIX
Sources
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About the publisher
Disclaimer
Copyright © FriedlNet. You may share using our tools Please don't cut content from FriedlNet and redistribute by email or post to the web.