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Internet Access in Hungary

Published: August 2013 · Publisher: MarketLine
Internet Access in Hungary industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2008-12, and forecast to 2017).
Report Type Industry Profiles
Language English
Format Electronic (PDF)
Pages30
Frequency Updated Annually
Availability Will be emailed within 1 business day
Reference No. 0109-7444
Price € 259,00
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Introduction

Internet Access in Hungary industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2008-12, and forecast to 2017). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Hungary internet access market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The internet access sector consists of the total revenues generated by Internet Service Providers (ISPs) from the provision of narrowband and broadband Internet connections through both consumer and corporate channels. Revenues generated by ISPs from other Internet related services are not included in this report. Market volumes represent total numbers of users online and exclude corporate data. Any currency conversions have been calculated using constant annual average 2012 exchange rates.

*The Hungarian internet access market had total revenues of $655.5m in 2012, representing a compound annual growth rate (CAGR) of 10.2% between 2008 and 2012.

*Market consumption volume increased with a CAGR of 5.9% between 2008 and 2012, to reach a total of 2,114.8 thousand subscribers in 2012.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 5.9% for the five-year period 2012 - 2017, which is expected to drive the market to a value of $871.3m by the end of 2017.

Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the internet access market in Hungary

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the internet access market in Hungary

Leading company profiles reveal details of key internet access market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Hungary internet access market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Hungary economy

Key Questions Answered

What was the size of the Hungary internet access market by value in 2012?

What will be the size of the Hungary internet access market in 2017?

What factors are affecting the strength of competition in the Hungary internet access market?

How has the market performed over the last five years?

How large is Hungary’s internet access market in relation to its regional counterparts?
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Deutsche Telekom AG, Magyar Telekom Plc and UPC Magyarország
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Geography segmentation 10
Market Outlook 11
Market value forecast 11
Market volume forecast 12
Five Forces Analysis 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Threat of substitutes 17
Degree of rivalry 18
Leading Companies 19
Deutsche Telekom AG 19
Magyar Telekom Plc 22
UPC Magyarország 25
Macroeconomic Indicators 26
Country Data 26
Appendix 28
Methodology 28
Industry associations 29
Related research 29

LIST OF TABLES
Table 1: Hungary internet access market value: $ million, 2008–12 8
Table 2: Hungary internet access market volume: thousand subscribers, 2008–12 9
Table 3: Hungary internet access market geography segmentation: $ million, 2012 10
Table 4: Hungary internet access market value forecast: $ million, 2012–17 11
Table 5: Hungary internet access market volume forecast: thousand subscribers, 2012–17 12
Table 6: Deutsche Telekom AG: key facts 19
Table 7: Deutsche Telekom AG: key financials ($) 20
Table 8: Deutsche Telekom AG: key financials (€) 20
Table 9: Deutsche Telekom AG: key financial ratios 20
Table 10: Magyar Telekom Plc: key facts 22
Table 11: Magyar Telekom Plc: key financials ($) 23
Table 12: Magyar Telekom Plc: key financials (HUF) 23
Table 13: Magyar Telekom Plc: key financial ratios 23
Table 14: UPC Magyarország: key facts 25
Table 15: Hungary size of population (million), 2008–12 26
Table 16: Hungary gdp (constant 2000 prices, $ billion), 2008–12 26
Table 17: Hungary gdp (current prices, $ billion), 2008–12 26
Table 18: Hungary inflation, 2008–12 27
Table 19: Hungary consumer price index (absolute), 2008–12 27
Table 20: Hungary exchange rate, 2008–12 27

LIST OF FIGURES
Figure 1: Hungary internet access market value: $ million, 2008–12 8
Figure 2: Hungary internet access market volume: thousand subscribers, 2008–12 9
Figure 3: Hungary internet access market geography segmentation: % share, by value, 2012 10
Figure 4: Hungary internet access market value forecast: $ million, 2012–17 11
Figure 5: Hungary internet access market volume forecast: thousand subscribers, 2012–17 12
Figure 6: Forces driving competition in the internet access market in Hungary, 2012 13
Figure 7: Drivers of buyer power in the internet access market in Hungary, 2012 14
Figure 8: Drivers of supplier power in the internet access market in Hungary, 2012 15
Figure 9: Factors influencing the likelihood of new entrants in the internet access market in Hungary, 2012 16
Figure 10: Factors influencing the threat of substitutes in the internet access market in Hungary, 2012 17
Figure 11: Drivers of degree of rivalry in the internet access market in Hungary, 2012 18
Figure 12: Deutsche Telekom AG: revenues & profitability 21
Figure 13: Deutsche Telekom AG: assets & liabilities 21
Figure 14: Magyar Telekom Plc: revenues & profitability 24
Figure 15: Magyar Telekom Plc: assets & liabilities 24
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