TABLE OF CONTENTS
Introduction 16
What is this report about? 16
Who is the target reader? 16
How to use this report 16
Definitions 16
Group of Eight (G8) Make-Up 17
Industry Outlook 17
Make-Up in Canada 21
Market Overview 21
Market Data 22
Market Segmentation 24
Market outlook 28
Five forces analysis 30
Macroeconomic indicators 36
Make-Up in France 38
Market Overview 38
Market Data 39
Market Segmentation 41
Market outlook 45
Five forces analysis 47
Macroeconomic indicators 53
Make-Up in Germany 55
Market Overview 55
Market Data 56
Market Segmentation 58
Market outlook 62
Five forces analysis 64
Macroeconomic indicators 70
Make-Up in Italy 72
Market Overview 72
Market Data 73
Market Segmentation 75
Market outlook 79
Five forces analysis 81
Macroeconomic indicators 87
Make-Up in Japan 89
Market Overview 89
Market Data 90
Market Segmentation 92
Market outlook 96
Five forces analysis 98
Macroeconomic indicators 104
Make-Up in Russia 106
Market Overview 106
Market Data 107
Market Segmentation 109
Market outlook 113
Five forces analysis 115
Macroeconomic indicators 121
Make-Up in The United Kingdom 123
Market Overview 123
Market Data 124
Market Segmentation 126
Market outlook 130
Five forces analysis 132
Macroeconomic indicators 138
Make-Up in The United States 140
Market Overview 140
Market Data 141
Market Segmentation 143
Market outlook 147
Five forces analysis 149
Macroeconomic indicators 155
Company Profiles 157
Leading companies 157
Appendix 192
Methodology 192

LIST OF TABLES
Table 1: G8 make-up industry, revenue($m), 2008-17 17
Table 2: G8 make-up industry, revenue by country ($m), 2008-12 19
Table 3: G8 make-up industry forecast, revenue by country ($m), 2012-17 20
Table 4: Canada make-up market value: $ million, 2008–12 22
Table 5: Canada make–up market volume: million units, 2008–12 23
Table 6: Canada make–up market category segmentation: $ million, 2012 24
Table 7: Canada make–up market geography segmentation: $ million, 2012 25
Table 8: Canada make-up market share: % share, by value, 2012 26
Table 9: Canada make-up market distribution: % share, by value, 2012 27
Table 10: Canada make-up market value forecast: $ million, 2012–17 28
Table 11: Canada make–up market volume forecast: million units, 2012–17 29
Table 12: Canada size of population (million), 2008–12 36
Table 13: Canada gdp (constant 2000 prices, $ billion), 2008–12 36
Table 14: Canada gdp (current prices, $ billion), 2008–12 36
Table 15: Canada inflation, 2008–12 37
Table 16: Canada consumer price index (absolute), 2008–12 37
Table 17: Canada exchange rate, 2008–12 37
Table 18: France make-up market value: $ million, 2008–12 39
Table 19: France make–up market volume: million units, 2008–12 40
Table 20: France make–up market category segmentation: $ million, 2012 41
Table 21: France make–up market geography segmentation: $ million, 2012 42
Table 22: France make-up market share: % share, by value, 2012 43
Table 23: France make-up market distribution: % share, by value, 2012 44
Table 24: France make-up market value forecast: $ million, 2012–17 45
Table 25: France make–up market volume forecast: million units, 2012–17 46
Table 26: France size of population (million), 2008–12 53
Table 27: France gdp (constant 2000 prices, $ billion), 2008–12 53
Table 28: France gdp (current prices, $ billion), 2008–12 53
Table 29: France inflation, 2008–12 54
Table 30: France consumer price index (absolute), 2008–12 54
Table 31: France exchange rate, 2008–12 54
Table 32: Germany make-up market value: $ million, 2008–12 56
Table 33: Germany make–up market volume: million units, 2008–12 57
Table 34: Germany make–up market category segmentation: $ million, 2012 58
Table 35: Germany make–up market geography segmentation: $ million, 2012 59
Table 36: Germany make-up market share: % share, by value, 2012 60
Table 37: Germany make-up market distribution: % share, by value, 2012 61
Table 38: Germany make-up market value forecast: $ million, 2012–17 62
Table 39: Germany make–up market volume forecast: million units, 2012–17 63
Table 40: Germany size of population (million), 2008–12 70
Table 41: Germany gdp (constant 2000 prices, $ billion), 2008–12 70
Table 42: Germany gdp (current prices, $ billion), 2008–12 70
Table 43: Germany inflation, 2008–12 71
Table 44: Germany consumer price index (absolute), 2008–12 71
Table 45: Germany exchange rate, 2008–12 71
Table 46: Italy make-up market value: $ million, 2008–12 73
Table 47: Italy make–up market volume: million units, 2008–12 74
Table 48: Italy make–up market category segmentation: $ million, 2012 75
Table 49: Italy make–up market geography segmentation: $ million, 2012 76
Table 50: Italy make-up market share: % share, by value, 2012 77
Table 51: Italy make-up market distribution: % share, by value, 2012 78
Table 52: Italy make-up market value forecast: $ million, 2012–17 79
Table 53: Italy make–up market volume forecast: million units, 2012–17 80
Table 54: Italy size of population (million), 2008–12 87
Table 55: Italy gdp (constant 2000 prices, $ billion), 2008–12 87
Table 56: Italy gdp (current prices, $ billion), 2008–12 87
Table 57: Italy inflation, 2008–12 88
Table 58: Italy consumer price index (absolute), 2008–12 88
Table 59: Italy exchange rate, 2008–12 88
Table 60: Japan make-up market value: $ million, 2008–12 90
Table 61: Japan make–up market volume: million units, 2008–12 91
Table 62: Japan make–up market category segmentation: $ million, 2012 92
Table 63: Japan make–up market geography segmentation: $ million, 2012 93
Table 64: Japan make-up market share: % share, by value, 2012 94
Table 65: Japan make-up market distribution: % share, by value, 2012 95
Table 66: Japan make-up market value forecast: $ million, 2012–17 96
Table 67: Japan make–up market volume forecast: million units, 2012–17 97
Table 68: Japan size of population (million), 2008–12 104
Table 69: Japan gdp (constant 2000 prices, $ billion), 2008–12 104
Table 70: Japan gdp (current prices, $ billion), 2008–12 104
Table 71: Japan inflation, 2008–12 105
Table 72: Japan consumer price index (absolute), 2008–12 105
Table 73: Japan exchange rate, 2008–12 105
Table 74: Russia make-up market value: $ million, 2008–12 107
Table 75: Russia make–up market volume: million units, 2008–12 108
Table 76: Russia make–up market category segmentation: $ million, 2012 109
Table 77: Russia make–up market geography segmentation: $ million, 2012 110
Table 78: Russia make-up market share: % share, by value, 2012 111
Table 79: Russia make-up market distribution: % share, by value, 2012 112
Table 80: Russia make-up market value forecast: $ million, 2012–17 113
Table 81: Russia make–up market volume forecast: million units, 2012–17 114
Table 82: Russia size of population (million), 2008–12 121
Table 83: Russia gdp (constant 2000 prices, $ billion), 2008–12 121
Table 84: Russia gdp (current prices, $ billion), 2008–12 121
Table 85: Russia inflation, 2008–12 122
Table 86: Russia consumer price index (absolute), 2008–12 122
Table 87: Russia exchange rate, 2008–12 122
Table 88: United Kingdom make-up market value: $ million, 2008–12 124
Table 89: United Kingdom make–up market volume: million units, 2008–12 125
Table 90: United Kingdom make–up market category segmentation: $ million, 2012 126
Table 91: United Kingdom make–up market geography segmentation: $ million, 2012 127
Table 92: United Kingdom make-up market share: % share, by value, 2012 128
Table 93: United Kingdom make-up market distribution: % share, by value, 2012 129
Table 94: United Kingdom make-up market value forecast: $ million, 2012–17 130
Table 95: United Kingdom make–up market volume forecast: million units, 2012–17 131
Table 96: United Kingdom size of population (million), 2008–12 138
Table 97: United Kingdom gdp (constant 2000 prices, $ billion), 2008–12 138
Table 98: United Kingdom gdp (current prices, $ billion), 2008–12 138
Table 99: United Kingdom inflation, 2008–12 139
Table 100: United Kingdom consumer price index (absolute), 2008–12 139
Table 101: United Kingdom exchange rate, 2008–12 139
Table 102: United States make-up market value: $ million, 2008–12 141
Table 103: United States make–up market volume: million units, 2008–12 142
Table 104: United States make–up market category segmentation: $ million, 2012 143
Table 105: United States make–up market geography segmentation: $ million, 2012 144
Table 106: United States make-up market share: % share, by value, 2012 145
Table 107: United States make-up market distribution: % share, by value, 2012 146
Table 108: United States make-up market value forecast: $ million, 2012–17 147
Table 109: United States make–up market volume forecast: million units, 2012–17 148
Table 110: United States size of population (million), 2008–12 155
Table 111: United States gdp (constant 2000 prices, $ billion), 2008–12 155
Table 112: United States gdp (current prices, $ billion), 2008–12 155
Table 113: United States inflation, 2008–12 156
Table 114: United States consumer price index (absolute), 2008–12 156
Table 115: United States exchange rate, 2008–12 156
Table 116: L'Oreal S.A.: key facts 157
Table 117: L'Oreal S.A.: key financials ($) 158
Table 118: L'Oreal S.A.: key financials (€) 158
Table 119: L'Oreal S.A.: key financial ratios 159
Table 120: Avon Products, Inc.: key facts 161
Table 121: Avon Products, Inc.: key financials ($) 162
Table 122: Avon Products, Inc.: key financial ratios 162
Table 123: Revlon, Inc.: key facts 164
Table 124: Revlon, Inc.: key financials ($) 165
Table 125: Revlon, Inc.: key financial ratios 165
Table 126: The Procter & Gamble Company: key facts 167
Table 127: The Procter & Gamble Company: key financials ($) 168
Table 128: The Procter & Gamble Company: key financial ratios 168
Table 129: LVMH Moet Hennessy Louis Vuitton SA: key facts 170
Table 130: LVMH Moet Hennessy Louis Vuitton SA: key financials ($) 171
Table 131: LVMH Moet Hennessy Louis Vuitton SA: key financials (€) 171
Table 132: LVMH Moet Hennessy Louis Vuitton SA: key financial ratios 171
Table 133: Chanel S.A.: key facts 173
Table 134: Shiseido Company, Limited: key facts 174
Table 135: Shiseido Company, Limited: key financials ($) 175
Table 136: Shiseido Company, Limited: key financials (¥) 175
Table 137: Shiseido Company, Limited: key financial ratios 175
Table 138: Coty Inc.: key facts 177
Table 139: Cosnova GmbH: key facts 178
Table 140: Deborah Group: key facts 179
Table 141: Kao Corporation: key facts 180
Table 142: Kao Corporation: key financials ($) 181
Table 143: Kao Corporation: key financials (¥) 181
Table 144: Kao Corporation: key financial ratios 181
Table 145: KOSE Corporation: key facts 183
Table 146: KOSE Corporation: key financials ($) 184
Table 147: KOSE Corporation: key financials (¥) 184
Table 148: KOSE Corporation: key financial ratios 184
Table 149: Oriflame Cosmetics S.A.: key facts 186
Table 150: Oriflame Cosmetics S.A.: key financials ($) 187
Table 151: Oriflame Cosmetics S.A.: key financials (€) 187
Table 152: Oriflame Cosmetics S.A.: key financial ratios 187
Table 153: Alliance Boots GmbH: key facts 189
Table 154: Alliance Boots GmbH: key financials ($) 190
Table 155: Alliance Boots GmbH: key financials (£) 190
Table 156: Alliance Boots GmbH: key financial ratios 190

LIST OF FIGURES
Figure 1: G8 make-up industry, revenue($m), 2008-17 17
Figure 2: G8 Make-Up industry, revenue by country (%), 2012 18
Figure 3: G8 make-up industry, revenue by country ($m), 2008-12 19
Figure 4: G8 make-up industry forecast, revenue by country ($m), 2012-17 20
Figure 5: Canada make-up market value: $ million, 2008–12 22
Figure 6: Canada make–up market volume: million units, 2008–12 23
Figure 7: Canada make–up market category segmentation: % share, by value, 2012 24
Figure 8: Canada make–up market geography segmentation: % share, by value, 2012 25
Figure 9: Canada make-up market share: % share, by value, 2012 26
Figure 10: Canada make-up market distribution: % share, by value, 2012 27
Figure 11: Canada make-up market value forecast: $ million, 2012–17 28
Figure 12: Canada make–up market volume forecast: million units, 2012–17 29
Figure 13: Forces driving competition in the make-up market in Canada, 2012 30
Figure 14: Drivers of buyer power in the make-up market in Canada, 2012 31
Figure 15: Drivers of supplier power in the make-up market in Canada, 2012 32
Figure 16: Factors influencing the likelihood of new entrants in the make-up market in Canada, 2012 33
Figure 17: Factors influencing the threat of substitutes in the make-up market in Canada, 2012 34
Figure 18: Drivers of degree of rivalry in the make-up market in Canada, 2012 35
Figure 19: France make-up market value: $ million, 2008–12 39
Figure 20: France make–up market volume: million units, 2008–12 40
Figure 21: France make–up market category segmentation: % share, by value, 2012 41
Figure 22: France make–up market geography segmentation: % share, by value, 2012 42
Figure 23: France make-up market share: % share, by value, 2012 43
Figure 24: France make-up market distribution: % share, by value, 2012 44
Figure 25: France make-up market value forecast: $ million, 2012–17 45
Figure 26: France make–up market volume forecast: million units, 2012–17 46
Figure 27: Forces driving competition in the make-up market in France, 2012 47
Figure 28: Drivers of buyer power in the make-up market in France, 2012 48
Figure 29: Drivers of supplier power in the make-up market in France, 2012 49
Figure 30: Factors influencing the likelihood of new entrants in the make-up market in France, 2012 50
Figure 31: Factors influencing the threat of substitutes in the make-up market in France, 2012 51
Figure 32: Drivers of degree of rivalry in the make-up market in France, 2012 52
Figure 33: Germany make-up market value: $ million, 2008–12 56
Figure 34: Germany make–up market volume: million units, 2008–12 57
Figure 35: Germany make–up market category segmentation: % share, by value, 2012 58
Figure 36: Germany make–up market geography segmentation: % share, by value, 2012 59
Figure 37: Germany make-up market share: % share, by value, 2012 60
Figure 38: Germany make-up market distribution: % share, by value, 2012 61
Figure 39: Germany make-up market value forecast: $ million, 2012–17 62
Figure 40: Germany make–up market volume forecast: million units, 2012–17 63
Figure 41: Forces driving competition in the make-up market in Germany, 2012 64
Figure 42: Drivers of buyer power in the make-up market in Germany, 2012 65
Figure 43: Drivers of supplier power in the make-up market in Germany, 2012 66
Figure 44: Factors influencing the likelihood of new entrants in the make-up market in Germany, 2012 67
Figure 45: Factors influencing the threat of substitutes in the make-up market in Germany, 2012 68
Figure 46: Drivers of degree of rivalry in the make-up market in Germany, 2012 69
Figure 47: Italy make-up market value: $ million, 2008–12 73
Figure 48: Italy make–up market volume: million units, 2008–12 74
Figure 49: Italy make–up market category segmentation: % share, by value, 2012 75
Figure 50: Italy make–up market geography segmentation: % share, by value, 2012 76
Figure 51: Italy make-up market share: % share, by value, 2012 77
Figure 52: Italy make-up market distribution: % share, by value, 2012 78
Figure 53: Italy make-up market value forecast: $ million, 2012–17 79
Figure 54: Italy make–up market volume forecast: million units, 2012–17 80
Figure 55: Forces driving competition in the make-up market in Italy, 2012 81
Figure 56: Drivers of buyer power in the make-up market in Italy, 2012 82
Figure 57: Drivers of supplier power in the make-up market in Italy, 2012 83
Figure 58: Factors influencing the likelihood of new entrants in the make-up market in Italy, 2012 84
Figure 59: Factors influencing the threat of substitutes in the make-up market in Italy, 2012 85
Figure 60: Drivers of degree of rivalry in the make-up market in Italy, 2012 86
Figure 61: Japan make-up market value: $ million, 2008–12 90
Figure 62: Japan make–up market volume: million units, 2008–12 91
Figure 63: Japan make–up market category segmentation: % share, by value, 2012 92
Figure 64: Japan make–up market geography segmentation: % share, by value, 2012 93
Figure 65: Japan make-up market share: % share, by value, 2012 94
Figure 66: Japan make-up market distribution: % share, by value, 2012 95
Figure 67: Japan make-up market value forecast: $ million, 2012–17 96
Figure 68: Japan make–up market volume forecast: million units, 2012–17 97
Figure 69: Forces driving competition in the make-up market in Japan, 2012 98
Figure 70: Drivers of buyer power in the make-up market in Japan, 2012 99
Figure 71: Drivers of supplier power in the make-up market in Japan, 2012 100
Figure 72: Factors influencing the likelihood of new entrants in the make-up market in Japan, 2012 101
Figure 73: Factors influencing the threat of substitutes in the make-up market in Japan, 2012 102
Figure 74: Drivers of degree of rivalry in the make-up market in Japan, 2012 103
Figure 75: Russia make-up market value: $ million, 2008–12 107
Figure 76: Russia make–up market volume: million units, 2008–12 108
Figure 77: Russia make–up market category segmentation: % share, by value, 2012 109
Figure 78: Russia make–up market geography segmentation: % share, by value, 2012 110
Figure 79: Russia make-up market share: % share, by value, 2012 111
Figure 80: Russia make-up market distribution: % share, by value, 2012 112
Figure 81: Russia make-up market value forecast: $ million, 2012–17 113
Figure 82: Russia make–up market volume forecast: million units, 2012–17 114
Figure 83: Forces driving competition in the make-up market in Russia, 2012 115
Figure 84: Drivers of buyer power in the make-up market in Russia, 2012 116
Figure 85: Drivers of supplier power in the make-up market in Russia, 2012 117
Figure 86: Factors influencing the likelihood of new entrants in the make-up market in Russia, 2012 118
Figure 87: Factors influencing the threat of substitutes in the make-up market in Russia, 2012 119
Figure 88: Drivers of degree of rivalry in the make-up market in Russia, 2012 120
Figure 89: United Kingdom make-up market value: $ million, 2008–12 124
Figure 90: United Kingdom make–up market volume: million units, 2008–12 125
Figure 91: United Kingdom make–up market category segmentation: % share, by value, 2012 126
Figure 92: United Kingdom make–up market geography segmentation: % share, by value, 2012 127
Figure 93: United Kingdom make-up market share: % share, by value, 2012 128
Figure 94: United Kingdom make-up market distribution: % share, by value, 2012 129
Figure 95: United Kingdom make-up market value forecast: $ million, 2012–17 130
Figure 96: United Kingdom make–up market volume forecast: million units, 2012–17 131
Figure 97: Forces driving competition in the make-up market in the United Kingdom, 2012 132
Figure 98: Drivers of buyer power in the make-up market in the United Kingdom, 2012 133
Figure 99: Drivers of supplier power in the make-up market in the United Kingdom, 2012 134
Figure 100: Factors influencing the likelihood of new entrants in the make-up market in the United Kingdom, 2012 135
Figure 101: Factors influencing the threat of substitutes in the make-up market in the United Kingdom, 2012 136
Figure 102: Drivers of degree of rivalry in the make-up market in the United Kingdom, 2012 137
Figure 103: United States make-up market value: $ million, 2008–12 141
Figure 104: United States make–up market volume: million units, 2008–12 142
Figure 105: United States make–up market category segmentation: % share, by value, 2012 143
Figure 106: United States make–up market geography segmentation: % share, by value, 2012 144
Figure 107: United States make-up market share: % share, by value, 2012 145
Figure 108: United States make-up market distribution: % share, by value, 2012 146
Figure 109: United States make-up market value forecast: $ million, 2012–17 147
Figure 110: United States make–up market volume forecast: million units, 2012–17 148
Figure 111: Forces driving competition in the make-up market in the United States, 2012 149
Figure 112: Drivers of buyer power in the make-up market in the United States, 2012 150
Figure 113: Drivers of supplier power in the make-up market in the United States, 2012 151
Figure 114: Factors influencing the likelihood of new entrants in the make-up market in the United States, 2012 152
Figure 115: Factors influencing the threat of substitutes in the make-up market in the United States, 2012 153
Figure 116: Drivers of degree of rivalry in the make-up market in the United States, 2012 154
Figure 117: L'Oreal S.A.: revenues & profitability 159
Figure 118: L'Oreal S.A.: assets & liabilities 160
Figure 119: Avon Products, Inc.: revenues & profitability 162
Figure 120: Avon Products, Inc.: assets & liabilities 163
Figure 121: Revlon, Inc.: revenues & profitability 166
Figure 122: Revlon, Inc.: assets & liabilities 166
Figure 123: The Procter & Gamble Company: revenues & profitability 169
Figure 124: The Procter & Gamble Company: assets & liabilities 169
Figure 125: LVMH Moet Hennessy Louis Vuitton SA: revenues & profitability 172
Figure 126: LVMH Moet Hennessy Louis Vuitton SA: assets & liabilities 172
Figure 127: Shiseido Company, Limited: revenues & profitability 176
Figure 128: Shiseido Company, Limited: assets & liabilities 176
Figure 129: Kao Corporation: revenues & profitability 182
Figure 130: Kao Corporation: assets & liabilities 182
Figure 131: KOSE Corporation: revenues & profitability 185
Figure 132: KOSE Corporation: assets & liabilities 185
Figure 133: Oriflame Cosmetics S.A.: revenues & profitability 188
Figure 134: Oriflame Cosmetics S.A.: assets & liabilities 188
Figure 135: Alliance Boots GmbH: revenues & profitability 191