Savory Snacks - North America (NAFTA) Industry Guide
Published: April 2013 · Publisher: MarketLine
The NAFTA Savory Snacks industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-11, and forecast to 2016).
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Introduction
The NAFTA Savory Snacks industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Features and benefits
* Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the NAFTA savory snacks market
* Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the NAFTA savory snacks market
* Leading company profiles reveal details of key savory snacks market players’ NAFTA operations and financial performance
* Add weight to presentations and pitches by understanding the future growth prospects of the market with five year forecasts by both value and volume
* Compares data from the US, Canada and Mexico, alongside individual chapters on each country
Highlights
The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The savory snacks industry within the NAFTA countries had a total market value of $33,222.6 million in 2011.The Mexico was the fastest growing country, with a CAGR of 7.6% over the 2007-11 period.
Within the savory snacks industry, the US is the leading country among the NAFTA bloc, with market revenues of $26,386.2 million in 2011. This was followed by Mexico and Canada, with a value of $4,856.0 and $1,980.4 million, respectively.
The US is expected to lead the savory snacks industry in the NAFTA bloc, with a value of $32,475.8 million in 2016, followed by Mexico and Canada with expected values of $6,586.8 and $2,550.7 million, respectively.
Your key questions answered
* What was the size of the NAFTA savory snacks market by value in 2011?
* What will be the size of the NAFTA savory snacks market in 2016?
* What factors are affecting the strength of competition in the NAFTA savory snacks market?
* How has the market performed over the last five years?
* Who are the top competitors in the NAFTA savory snacks market?
The NAFTA Savory Snacks industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Features and benefits
* Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the NAFTA savory snacks market
* Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the NAFTA savory snacks market
* Leading company profiles reveal details of key savory snacks market players’ NAFTA operations and financial performance
* Add weight to presentations and pitches by understanding the future growth prospects of the market with five year forecasts by both value and volume
* Compares data from the US, Canada and Mexico, alongside individual chapters on each country
Highlights
The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The savory snacks industry within the NAFTA countries had a total market value of $33,222.6 million in 2011.The Mexico was the fastest growing country, with a CAGR of 7.6% over the 2007-11 period.
Within the savory snacks industry, the US is the leading country among the NAFTA bloc, with market revenues of $26,386.2 million in 2011. This was followed by Mexico and Canada, with a value of $4,856.0 and $1,980.4 million, respectively.
The US is expected to lead the savory snacks industry in the NAFTA bloc, with a value of $32,475.8 million in 2016, followed by Mexico and Canada with expected values of $6,586.8 and $2,550.7 million, respectively.
Your key questions answered
* What was the size of the NAFTA savory snacks market by value in 2011?
* What will be the size of the NAFTA savory snacks market in 2016?
* What factors are affecting the strength of competition in the NAFTA savory snacks market?
* How has the market performed over the last five years?
* Who are the top competitors in the NAFTA savory snacks market?
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TABLE OF CONTENTS
Introduction 8
What is this report about? 8
Who is the target reader? 8
How to use this report 8
Definitions 8
NAFTA Savory Snacks 9
Industry Outlook 9
Savory Snacks in Canada 12
Market Overview 12
Market Data 13
Market Segmentation 15
Market outlook 20
Five forces analysis 22
Macroeconomic indicators 28
Savory Snacks in Mexico 30
Market Overview 30
Market Data 31
Market Segmentation 33
Market outlook 38
Five forces analysis 40
Macroeconomic indicators 46
Savory Snacks in The United States 48
Market Overview 48
Market Data 49
Market Segmentation 51
Market outlook 56
Five forces analysis 58
Macroeconomic indicators 64
Company Profiles 66
Leading companies 66
Appendix 89
Methodology 89
LIST OF TABLES
Table 1: NAFTA countries savory snacks industry, revenue ($m), 2007-16 9
Table 2: NAFTA countries savory snacks industry, revenue ($m), 2007-11 10
Table 3: NAFTA countries savory snacks industry forecast, revenue ($m), 2011-16 11
Table 4: Canada savory snacks market value: $ billion, 2007–11 13
Table 5: Canada savory snacks market volume: million kg, 2007–11 14
Table 6: Canada savory snacks market category segmentation: % share, by value, 2007–2011 15
Table 7: Canada savory snacks market category segmentation: $ billion, 2007-2011 15
Table 8: Canada savory snacks market geography segmentation: $ billion, 2011 17
Table 9: Canada savory snacks market share: % share, by value, 2011 18
Table 10: Canada savory snacks market distribution: % share, by value, 2011 19
Table 11: Canada savory snacks market value forecast: $ billion, 2011–16 20
Table 12: Canada savory snacks market volume forecast: million kg, 2011–16 21
Table 13: Canada size of population (million), 2007–11 28
Table 14: Canada gdp (constant 2000 prices, $ billion), 2007–11 28
Table 15: Canada gdp (current prices, $ billion), 2007–11 28
Table 16: Canada inflation, 2007–11 29
Table 17: Canada consumer price index (absolute), 2007–11 29
Table 18: Canada exchange rate, 2007–11 29
Table 19: Mexico savory snacks market value: $ billion, 2007–11 31
Table 20: Mexico savory snacks market volume: million kg, 2007–11 32
Table 21: Mexico savory snacks market category segmentation: % share, by value, 2007–2011 33
Table 22: Mexico savory snacks market category segmentation: $ billion, 2007-2011 33
Table 23: Mexico savory snacks market geography segmentation: $ billion, 2011 35
Table 24: Mexico savory snacks market share: % share, by value, 2011 36
Table 25: Mexico savory snacks market distribution: % share, by value, 2011 37
Table 26: Mexico savory snacks market value forecast: $ billion, 2011–16 38
Table 27: Mexico savory snacks market volume forecast: million kg, 2011–16 39
Table 28: Mexico size of population (million), 2007–11 46
Table 29: Mexico gdp (constant 2000 prices, $ billion), 2007–11 46
Table 30: Mexico gdp (current prices, $ billion), 2007–11 46
Table 31: Mexico inflation, 2007–11 47
Table 32: Mexico consumer price index (absolute), 2007–11 47
Table 33: Mexico exchange rate, 2007–11 47
Table 34: United States savory snacks market value: $ billion, 2007–11 49
Table 35: United States savory snacks market volume: billion kg, 2007–11 50
Table 36: United States savory snacks market category segmentation: % share, by value, 2007–2011 51
Table 37: United States savory snacks market category segmentation: $ billion, 2007-2011 51
Table 38: United States savory snacks market geography segmentation: $ billion, 2011 53
Table 39: United States savory snacks market share: % share, by value, 2011 54
Table 40: United States savory snacks market distribution: % share, by value, 2011 55
Table 41: United States savory snacks market value forecast: $ billion, 2011–16 56
Table 42: United States savory snacks market volume forecast: billion kg, 2011–16 57
Table 43: United States size of population (million), 2007–11 64
Table 44: United States gdp (constant 2000 prices, $ billion), 2007–11 64
Table 45: United States gdp (current prices, $ billion), 2007–11 64
Table 46: United States inflation, 2007–11 65
Table 47: United States consumer price index (absolute), 2007–11 65
Table 48: United States exchange rate, 2007–11 65
Table 49: ConAgra Foods, Inc.: key facts 66
Table 50: ConAgra Foods, Inc.: key financials ($) 67
Table 51: ConAgra Foods, Inc.: key financial ratios 67
Table 52: Old Dutch Foods, Inc: key facts 69
Table 53: PepsiCo, Inc.: key facts 70
Table 54: PepsiCo, Inc.: key financials ($) 72
Table 55: PepsiCo, Inc.: key financial ratios 72
Table 56: The Procter & Gamble Company: key facts 74
Table 57: The Procter & Gamble Company: key financials ($) 75
Table 58: The Procter & Gamble Company: key financial ratios 75
Table 59: Grupo Bimbo S.A. de C.V.: key facts 77
Table 60: Grupo Bimbo S.A. de C.V.: key financials ($) 78
Table 61: Grupo Bimbo S.A. de C.V.: key financials (MXN) 78
Table 62: Grupo Bimbo S.A. de C.V.: key financial ratios 78
Table 63: John B. Sanfilippo & Son, Inc.: key facts 80
Table 64: John B. Sanfilippo & Son, Inc.: key financials ($) 81
Table 65: John B. Sanfilippo & Son, Inc.: key financial ratios 81
Table 66: Diamond Foods: key facts 83
Table 67: Diamond Foods: key financials ($) 84
Table 68: Diamond Foods: key financial ratios 84
Table 69: Kraft Foods Inc.: key facts 86
Table 70: Kraft Foods Inc.: key financials ($) 87
Table 71: Kraft Foods Inc.: key financial ratios 87
LIST OF FIGURES
Figure 1: NAFTA countries savory snacks industry, revenue ($m), 2007-16 9
Figure 2: NAFTA countries savory snacks industry, revenue ($m), 2007-11 10
Figure 3: NAFTA countries savory snacks industry forecast, revenue ($m), 2011-16 11
Figure 4: Canada savory snacks market value: $ billion, 2007–11 13
Figure 5: Canada savory snacks market volume: million kg, 2007–11 14
Figure 6: Canada savory snacks market category segmentation: $ billion, 2007-2011 16
Figure 7: Canada savory snacks market geography segmentation: % share, by value, 2011 17
Figure 8: Canada savory snacks market share: % share, by value, 2011 18
Figure 9: Canada savory snacks market distribution: % share, by value, 2011 19
Figure 10: Canada savory snacks market value forecast: $ billion, 2011–16 20
Figure 11: Canada savory snacks market volume forecast: million kg, 2011–16 21
Figure 12: Forces driving competition in the savory snacks market in Canada, 2011 22
Figure 13: Drivers of buyer power in the savory snacks market in Canada, 2011 23
Figure 14: Drivers of supplier power in the savory snacks market in Canada, 2011 24
Figure 15: Factors influencing the likelihood of new entrants in the savory snacks market in Canada, 2011 25
Figure 16: Factors influencing the threat of substitutes in the savory snacks market in Canada, 2011 26
Figure 17: Drivers of degree of rivalry in the savory snacks market in Canada, 2011 27
Figure 18: Mexico savory snacks market value: $ billion, 2007–11 31
Figure 19: Mexico savory snacks market volume: million kg, 2007–11 32
Figure 20: Mexico savory snacks market category segmentation: $ billion, 2007-2011 34
Figure 21: Mexico savory snacks market geography segmentation: % share, by value, 2011 35
Figure 22: Mexico savory snacks market share: % share, by value, 2011 36
Figure 23: Mexico savory snacks market distribution: % share, by value, 2011 37
Figure 24: Mexico savory snacks market value forecast: $ billion, 2011–16 38
Figure 25: Mexico savory snacks market volume forecast: million kg, 2011–16 39
Figure 26: Forces driving competition in the savory snacks market in Mexico, 2011 40
Figure 27: Drivers of buyer power in the savory snacks market in Mexico, 2011 41
Figure 28: Drivers of supplier power in the savory snacks market in Mexico, 2011 42
Figure 29: Factors influencing the likelihood of new entrants in the savory snacks market in Mexico, 2011 43
Figure 30: Factors influencing the threat of substitutes in the savory snacks market in Mexico, 2011 44
Figure 31: Drivers of degree of rivalry in the savory snacks market in Mexico, 2011 45
Figure 32: United States savory snacks market value: $ billion, 2007–11 49
Figure 33: United States savory snacks market volume: billion kg, 2007–11 50
Figure 34: United States savory snacks market category segmentation: $ billion, 2007-2011 52
Figure 35: United States savory snacks market geography segmentation: % share, by value, 2011 53
Figure 36: United States savory snacks market share: % share, by value, 2011 54
Figure 37: United States savory snacks market distribution: % share, by value, 2011 55
Figure 38: United States savory snacks market value forecast: $ billion, 2011–16 56
Figure 39: United States savory snacks market volume forecast: billion kg, 2011–16 57
Figure 40: Forces driving competition in the savory snacks market in the United States, 2011 58
Figure 41: Drivers of buyer power in the savory snacks market in the United States, 2011 59
Figure 42: Drivers of supplier power in the savory snacks market in the United States, 2011 60
Figure 43: Factors influencing the likelihood of new entrants in the savory snacks market in the United States, 2011 61
Figure 44: Factors influencing the threat of substitutes in the savory snacks market in the United States, 2011 62
Figure 45: Drivers of degree of rivalry in the savory snacks market in the United States, 2011 63
Figure 46: ConAgra Foods, Inc.: revenues & profitability 67
Figure 47: ConAgra Foods, Inc.: assets & liabilities 68
Figure 48: PepsiCo, Inc.: revenues & profitability 73
Figure 49: PepsiCo, Inc.: assets & liabilities 73
Figure 50: The Procter & Gamble Company: revenues & profitability 76
Figure 51: The Procter & Gamble Company: assets & liabilities 76
Figure 52: Grupo Bimbo S.A. de C.V.: revenues & profitability 79
Figure 53: Grupo Bimbo S.A. de C.V.: assets & liabilities 79
Figure 54: John B. Sanfilippo & Son, Inc.: revenues & profitability 82
Figure 55: John B. Sanfilippo & Son, Inc.: assets & liabilities 82
Figure 56: Diamond Foods: revenues & profitability 84
Figure 57: Diamond Foods: assets & liabilities 85
Figure 58: Kraft Foods Inc.: revenues & profitability 88
Figure 59: Kraft Foods Inc.: assets & liabilities 88
Introduction 8
What is this report about? 8
Who is the target reader? 8
How to use this report 8
Definitions 8
NAFTA Savory Snacks 9
Industry Outlook 9
Savory Snacks in Canada 12
Market Overview 12
Market Data 13
Market Segmentation 15
Market outlook 20
Five forces analysis 22
Macroeconomic indicators 28
Savory Snacks in Mexico 30
Market Overview 30
Market Data 31
Market Segmentation 33
Market outlook 38
Five forces analysis 40
Macroeconomic indicators 46
Savory Snacks in The United States 48
Market Overview 48
Market Data 49
Market Segmentation 51
Market outlook 56
Five forces analysis 58
Macroeconomic indicators 64
Company Profiles 66
Leading companies 66
Appendix 89
Methodology 89
LIST OF TABLES
Table 1: NAFTA countries savory snacks industry, revenue ($m), 2007-16 9
Table 2: NAFTA countries savory snacks industry, revenue ($m), 2007-11 10
Table 3: NAFTA countries savory snacks industry forecast, revenue ($m), 2011-16 11
Table 4: Canada savory snacks market value: $ billion, 2007–11 13
Table 5: Canada savory snacks market volume: million kg, 2007–11 14
Table 6: Canada savory snacks market category segmentation: % share, by value, 2007–2011 15
Table 7: Canada savory snacks market category segmentation: $ billion, 2007-2011 15
Table 8: Canada savory snacks market geography segmentation: $ billion, 2011 17
Table 9: Canada savory snacks market share: % share, by value, 2011 18
Table 10: Canada savory snacks market distribution: % share, by value, 2011 19
Table 11: Canada savory snacks market value forecast: $ billion, 2011–16 20
Table 12: Canada savory snacks market volume forecast: million kg, 2011–16 21
Table 13: Canada size of population (million), 2007–11 28
Table 14: Canada gdp (constant 2000 prices, $ billion), 2007–11 28
Table 15: Canada gdp (current prices, $ billion), 2007–11 28
Table 16: Canada inflation, 2007–11 29
Table 17: Canada consumer price index (absolute), 2007–11 29
Table 18: Canada exchange rate, 2007–11 29
Table 19: Mexico savory snacks market value: $ billion, 2007–11 31
Table 20: Mexico savory snacks market volume: million kg, 2007–11 32
Table 21: Mexico savory snacks market category segmentation: % share, by value, 2007–2011 33
Table 22: Mexico savory snacks market category segmentation: $ billion, 2007-2011 33
Table 23: Mexico savory snacks market geography segmentation: $ billion, 2011 35
Table 24: Mexico savory snacks market share: % share, by value, 2011 36
Table 25: Mexico savory snacks market distribution: % share, by value, 2011 37
Table 26: Mexico savory snacks market value forecast: $ billion, 2011–16 38
Table 27: Mexico savory snacks market volume forecast: million kg, 2011–16 39
Table 28: Mexico size of population (million), 2007–11 46
Table 29: Mexico gdp (constant 2000 prices, $ billion), 2007–11 46
Table 30: Mexico gdp (current prices, $ billion), 2007–11 46
Table 31: Mexico inflation, 2007–11 47
Table 32: Mexico consumer price index (absolute), 2007–11 47
Table 33: Mexico exchange rate, 2007–11 47
Table 34: United States savory snacks market value: $ billion, 2007–11 49
Table 35: United States savory snacks market volume: billion kg, 2007–11 50
Table 36: United States savory snacks market category segmentation: % share, by value, 2007–2011 51
Table 37: United States savory snacks market category segmentation: $ billion, 2007-2011 51
Table 38: United States savory snacks market geography segmentation: $ billion, 2011 53
Table 39: United States savory snacks market share: % share, by value, 2011 54
Table 40: United States savory snacks market distribution: % share, by value, 2011 55
Table 41: United States savory snacks market value forecast: $ billion, 2011–16 56
Table 42: United States savory snacks market volume forecast: billion kg, 2011–16 57
Table 43: United States size of population (million), 2007–11 64
Table 44: United States gdp (constant 2000 prices, $ billion), 2007–11 64
Table 45: United States gdp (current prices, $ billion), 2007–11 64
Table 46: United States inflation, 2007–11 65
Table 47: United States consumer price index (absolute), 2007–11 65
Table 48: United States exchange rate, 2007–11 65
Table 49: ConAgra Foods, Inc.: key facts 66
Table 50: ConAgra Foods, Inc.: key financials ($) 67
Table 51: ConAgra Foods, Inc.: key financial ratios 67
Table 52: Old Dutch Foods, Inc: key facts 69
Table 53: PepsiCo, Inc.: key facts 70
Table 54: PepsiCo, Inc.: key financials ($) 72
Table 55: PepsiCo, Inc.: key financial ratios 72
Table 56: The Procter & Gamble Company: key facts 74
Table 57: The Procter & Gamble Company: key financials ($) 75
Table 58: The Procter & Gamble Company: key financial ratios 75
Table 59: Grupo Bimbo S.A. de C.V.: key facts 77
Table 60: Grupo Bimbo S.A. de C.V.: key financials ($) 78
Table 61: Grupo Bimbo S.A. de C.V.: key financials (MXN) 78
Table 62: Grupo Bimbo S.A. de C.V.: key financial ratios 78
Table 63: John B. Sanfilippo & Son, Inc.: key facts 80
Table 64: John B. Sanfilippo & Son, Inc.: key financials ($) 81
Table 65: John B. Sanfilippo & Son, Inc.: key financial ratios 81
Table 66: Diamond Foods: key facts 83
Table 67: Diamond Foods: key financials ($) 84
Table 68: Diamond Foods: key financial ratios 84
Table 69: Kraft Foods Inc.: key facts 86
Table 70: Kraft Foods Inc.: key financials ($) 87
Table 71: Kraft Foods Inc.: key financial ratios 87
LIST OF FIGURES
Figure 1: NAFTA countries savory snacks industry, revenue ($m), 2007-16 9
Figure 2: NAFTA countries savory snacks industry, revenue ($m), 2007-11 10
Figure 3: NAFTA countries savory snacks industry forecast, revenue ($m), 2011-16 11
Figure 4: Canada savory snacks market value: $ billion, 2007–11 13
Figure 5: Canada savory snacks market volume: million kg, 2007–11 14
Figure 6: Canada savory snacks market category segmentation: $ billion, 2007-2011 16
Figure 7: Canada savory snacks market geography segmentation: % share, by value, 2011 17
Figure 8: Canada savory snacks market share: % share, by value, 2011 18
Figure 9: Canada savory snacks market distribution: % share, by value, 2011 19
Figure 10: Canada savory snacks market value forecast: $ billion, 2011–16 20
Figure 11: Canada savory snacks market volume forecast: million kg, 2011–16 21
Figure 12: Forces driving competition in the savory snacks market in Canada, 2011 22
Figure 13: Drivers of buyer power in the savory snacks market in Canada, 2011 23
Figure 14: Drivers of supplier power in the savory snacks market in Canada, 2011 24
Figure 15: Factors influencing the likelihood of new entrants in the savory snacks market in Canada, 2011 25
Figure 16: Factors influencing the threat of substitutes in the savory snacks market in Canada, 2011 26
Figure 17: Drivers of degree of rivalry in the savory snacks market in Canada, 2011 27
Figure 18: Mexico savory snacks market value: $ billion, 2007–11 31
Figure 19: Mexico savory snacks market volume: million kg, 2007–11 32
Figure 20: Mexico savory snacks market category segmentation: $ billion, 2007-2011 34
Figure 21: Mexico savory snacks market geography segmentation: % share, by value, 2011 35
Figure 22: Mexico savory snacks market share: % share, by value, 2011 36
Figure 23: Mexico savory snacks market distribution: % share, by value, 2011 37
Figure 24: Mexico savory snacks market value forecast: $ billion, 2011–16 38
Figure 25: Mexico savory snacks market volume forecast: million kg, 2011–16 39
Figure 26: Forces driving competition in the savory snacks market in Mexico, 2011 40
Figure 27: Drivers of buyer power in the savory snacks market in Mexico, 2011 41
Figure 28: Drivers of supplier power in the savory snacks market in Mexico, 2011 42
Figure 29: Factors influencing the likelihood of new entrants in the savory snacks market in Mexico, 2011 43
Figure 30: Factors influencing the threat of substitutes in the savory snacks market in Mexico, 2011 44
Figure 31: Drivers of degree of rivalry in the savory snacks market in Mexico, 2011 45
Figure 32: United States savory snacks market value: $ billion, 2007–11 49
Figure 33: United States savory snacks market volume: billion kg, 2007–11 50
Figure 34: United States savory snacks market category segmentation: $ billion, 2007-2011 52
Figure 35: United States savory snacks market geography segmentation: % share, by value, 2011 53
Figure 36: United States savory snacks market share: % share, by value, 2011 54
Figure 37: United States savory snacks market distribution: % share, by value, 2011 55
Figure 38: United States savory snacks market value forecast: $ billion, 2011–16 56
Figure 39: United States savory snacks market volume forecast: billion kg, 2011–16 57
Figure 40: Forces driving competition in the savory snacks market in the United States, 2011 58
Figure 41: Drivers of buyer power in the savory snacks market in the United States, 2011 59
Figure 42: Drivers of supplier power in the savory snacks market in the United States, 2011 60
Figure 43: Factors influencing the likelihood of new entrants in the savory snacks market in the United States, 2011 61
Figure 44: Factors influencing the threat of substitutes in the savory snacks market in the United States, 2011 62
Figure 45: Drivers of degree of rivalry in the savory snacks market in the United States, 2011 63
Figure 46: ConAgra Foods, Inc.: revenues & profitability 67
Figure 47: ConAgra Foods, Inc.: assets & liabilities 68
Figure 48: PepsiCo, Inc.: revenues & profitability 73
Figure 49: PepsiCo, Inc.: assets & liabilities 73
Figure 50: The Procter & Gamble Company: revenues & profitability 76
Figure 51: The Procter & Gamble Company: assets & liabilities 76
Figure 52: Grupo Bimbo S.A. de C.V.: revenues & profitability 79
Figure 53: Grupo Bimbo S.A. de C.V.: assets & liabilities 79
Figure 54: John B. Sanfilippo & Son, Inc.: revenues & profitability 82
Figure 55: John B. Sanfilippo & Son, Inc.: assets & liabilities 82
Figure 56: Diamond Foods: revenues & profitability 84
Figure 57: Diamond Foods: assets & liabilities 85
Figure 58: Kraft Foods Inc.: revenues & profitability 88
Figure 59: Kraft Foods Inc.: assets & liabilities 88
Copyright © FriedlNet. You may share using our tools Please don't cut content from FriedlNet and redistribute by email or post to the web.