Zynga, Inc.: A change of strategy for troubled former social network gaming star
Published: January 2013 · Publisher: MarketLine
Free-to-play games have appeared as the internet has become common in homes. Social network websites have fuelled their growth. In July 2007, Zynga was launched, purchasing Draw Something game developer OMGPOP in March 2012, six months later
- Description
- Table of Contents
- Ask a Question
Introduction
Free-to-play games have appeared as the internet has become common in homes. Social network websites have fuelled their growth. In July 2007, Zynga was launched, purchasing Draw Something game developer OMGPOP in March 2012, six months later the company was forced to write off half its investment. Zynga experienced significant growth in the mobile platform market, and launched its own website.
Features and benefits
* The publisher's Case Studies describe topics such as innovative products, business models, and significant company acquisitions.
* Fact-based and presented in an accessible style, they explain the rationale of commercial decisions and illustrate wider market and economic trends.
Highlights
Facebook launched Facebook Platform in May 2007, opening its applications programming interface, allowing third parties to develop their own. Developers were able to create games which could be played on Facebook, within weeks free-to-play games started to appear and began generating substantial revenues, assisted by Facebook's viral distribution.
Your key questions answered
* What is free-to-play gaming, and how did it evolve?
* What are Zynga's plans for the future, and how is it planning on turning its fortunes around?
Free-to-play games have appeared as the internet has become common in homes. Social network websites have fuelled their growth. In July 2007, Zynga was launched, purchasing Draw Something game developer OMGPOP in March 2012, six months later the company was forced to write off half its investment. Zynga experienced significant growth in the mobile platform market, and launched its own website.
Features and benefits
* The publisher's Case Studies describe topics such as innovative products, business models, and significant company acquisitions.
* Fact-based and presented in an accessible style, they explain the rationale of commercial decisions and illustrate wider market and economic trends.
Highlights
Facebook launched Facebook Platform in May 2007, opening its applications programming interface, allowing third parties to develop their own. Developers were able to create games which could be played on Facebook, within weeks free-to-play games started to appear and began generating substantial revenues, assisted by Facebook's viral distribution.
Your key questions answered
* What is free-to-play gaming, and how did it evolve?
* What are Zynga's plans for the future, and how is it planning on turning its fortunes around?
Copyright © FriedlNet. You may share using our tools Please don't cut content from FriedlNet and redistribute by email or post to the web.
O VERVIEW
Catalyst
Summary
FREE-TO-PLAY GAMING
Free-to-play gaming emerges as the internet takes hold
Pay-to-play versus free-to-play
Free-to-play and social networking
ZYNGA AND FACEBOOK
Successful relationship pays dividends for both companies
Zynga generates substantial percentage of Facebook revenues
Zynga’s initial public offering
ZYNGA ACQUIRES RIVAL DEVELOPER OMGPOP
Move fails to turn around its fortunes in 2012
Zynga’s problems continue
Zynga and Facebook end relationship
Underwriter abandons Zynga
ZYNGA’S LIMITED SUCCESSES
Modest success as company tries to reverse its decline
Zynga launches its own gaming platform
Popular game sequel proves a hit
Zynga looks to expand into real money gambling
CONCLUSIONS
Diversification key to Zynga’s survival
APPENDIX
Sources
Further Reading
Ask the analyst
About the publisher
Disclaimer
Catalyst
Summary
FREE-TO-PLAY GAMING
Free-to-play gaming emerges as the internet takes hold
Pay-to-play versus free-to-play
Free-to-play and social networking
ZYNGA AND FACEBOOK
Successful relationship pays dividends for both companies
Zynga generates substantial percentage of Facebook revenues
Zynga’s initial public offering
ZYNGA ACQUIRES RIVAL DEVELOPER OMGPOP
Move fails to turn around its fortunes in 2012
Zynga’s problems continue
Zynga and Facebook end relationship
Underwriter abandons Zynga
ZYNGA’S LIMITED SUCCESSES
Modest success as company tries to reverse its decline
Zynga launches its own gaming platform
Popular game sequel proves a hit
Zynga looks to expand into real money gambling
CONCLUSIONS
Diversification key to Zynga’s survival
APPENDIX
Sources
Further Reading
Ask the analyst
About the publisher
Disclaimer
Copyright © FriedlNet. You may share using our tools Please don't cut content from FriedlNet and redistribute by email or post to the web.