Alcoholic Drinks in Turkey
Published: March 2013 · Publisher: MarketLine
Alcoholic Drinks in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-11, and forecast to 2016).
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- Companies Mentioned
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Introduction
Alcoholic Drinks in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Turkey alcoholic drinks market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Highlights
*The alcoholic drinks market consists of retail sale of beers, ciders & FABs, spirits and wines.
*The Turkish alcoholic drinks market had total revenues of $8.0bn in 2011, representing a compound annual growth rate (CAGR) of 6.4% between 2007 and 2011.
*Market consumption volumes increased with a CAGR of 1.1% between 2007-2011, to reach a total of 1,090.7 million liters in 2011.
*The performance of the market is forecast to decelerate, with an anticipated CAGR of 5.4% for the five-year period 2011 - 2016, which is expected to drive the market to a value of $10.4bn by the end of 2016.
Features
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the alcoholic drinks market in Turkey
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the alcoholic drinks market in Turkey
Leading company profiles reveal details of key alcoholic drinks market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Turkey alcoholic drinks market with five year forecasts by both value and volume
Macroeconomic indicators provide insight into general trends within the Turkey economy
Key Questions Answered
What was the size of the Turkey alcoholic drinks market by value in 2011?
What will be the size of the Turkey alcoholic drinks market in 2016?
What factors are affecting the strength of competition in the Turkey alcoholic drinks market?
How has the market performed over the last five years?
Who are the top competitiors in Turkey's alcoholic drinks market?
Alcoholic Drinks in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Turkey alcoholic drinks market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Highlights
*The alcoholic drinks market consists of retail sale of beers, ciders & FABs, spirits and wines.
*The Turkish alcoholic drinks market had total revenues of $8.0bn in 2011, representing a compound annual growth rate (CAGR) of 6.4% between 2007 and 2011.
*Market consumption volumes increased with a CAGR of 1.1% between 2007-2011, to reach a total of 1,090.7 million liters in 2011.
*The performance of the market is forecast to decelerate, with an anticipated CAGR of 5.4% for the five-year period 2011 - 2016, which is expected to drive the market to a value of $10.4bn by the end of 2016.
Features
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the alcoholic drinks market in Turkey
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the alcoholic drinks market in Turkey
Leading company profiles reveal details of key alcoholic drinks market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Turkey alcoholic drinks market with five year forecasts by both value and volume
Macroeconomic indicators provide insight into general trends within the Turkey economy
Key Questions Answered
What was the size of the Turkey alcoholic drinks market by value in 2011?
What will be the size of the Turkey alcoholic drinks market in 2016?
What factors are affecting the strength of competition in the Turkey alcoholic drinks market?
How has the market performed over the last five years?
Who are the top competitiors in Turkey's alcoholic drinks market?
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Anadolu Efes Biracilik ve Malt San AS, Carlsberg A/S and Diageo plc
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Market share 11
Market distribution 12
Market Outlook 13
Market value forecast 13
Market volume forecast 14
Five Forces Analysis 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Threat of substitutes 19
Degree of rivalry 20
Leading Companies 21
Anadolu Efes Biracilik ve Malt San AS 21
Carlsberg A/S 24
Diageo plc 27
Macroeconomic Indicators 31
Country Data 31
Appendix 33
Methodology 33
Industry associations 34
Related research 34
LIST OF TABLES
Table 1: Turkey alcoholic drinks market value: $ million, 2007–11 8
Table 2: Turkey alcoholic drinks market volume: million liters, 2007–11 9
Table 3: Turkey alcoholic drinks market category segmentation: $ million, 2011 10
Table 4: Turkey alcoholic drinks market share: % share, by volume, 2011 11
Table 5: Turkey alcoholic drinks market distribution: % share, by volume, 2011 12
Table 6: Turkey alcoholic drinks market value forecast: $ million, 2011–16 13
Table 7: Turkey alcoholic drinks market volume forecast: million liters, 2011–16 14
Table 8: Anadolu Efes Biracilik ve Malt San AS: key facts 21
Table 9: Anadolu Efes Biracilik ve Malt San AS: key financials ($) 22
Table 10: Anadolu Efes Biracilik ve Malt San AS: key financials (TL) 22
Table 11: Anadolu Efes Biracilik ve Malt San AS: key financial ratios 23
Table 12: Carlsberg A/S: key facts 24
Table 13: Carlsberg A/S: key financials ($) 25
Table 14: Carlsberg A/S: key financials (DKK) 25
Table 15: Carlsberg A/S: key financial ratios 25
Table 16: Diageo plc: key facts 27
Table 17: Diageo plc: key financials ($) 28
Table 18: Diageo plc: key financials (L) 28
Table 19: Diageo plc: key financial ratios 29
Table 20: Turkey size of population (million), 2007–11 31
Table 21: Turkey gdp (constant 2000 prices, $ billion), 2007–11 31
Table 22: Turkey gdp (current prices, $ billion), 2007–11 31
Table 23: Turkey inflation, 2007–11 32
Table 24: Turkey consumer price index (absolute), 2007–11 32
Table 25: Turkey exchange rate, 2007–11 32
LIST OF FIGURES
Figure 1: Turkey alcoholic drinks market value: $ million, 2007–11 8
Figure 2: Turkey alcoholic drinks market volume: million liters, 2007–11 9
Figure 3: Turkey alcoholic drinks market category segmentation: % share, by value, 2011 10
Figure 4: Turkey alcoholic drinks market share: % share, by volume, 2011 11
Figure 5: Turkey alcoholic drinks market distribution: % share, by volume, 2011 12
Figure 6: Turkey alcoholic drinks market value forecast: $ million, 2011–16 13
Figure 7: Turkey alcoholic drinks market volume forecast: million liters, 2011–16 14
Figure 8: Forces driving competition in the alcoholic drinks market in Turkey, 2011 15
Figure 9: Drivers of buyer power in the alcoholic drinks market in Turkey, 2011 16
Figure 10: Drivers of supplier power in the alcoholic drinks market in Turkey, 2011 17
Figure 11: Factors influencing the likelihood of new entrants in the alcoholic drinks market in Turkey, 2011 18
Figure 12: Factors influencing the threat of substitutes in the alcoholic drinks market in Turkey, 2011 19
Figure 13: Drivers of degree of rivalry in the alcoholic drinks market in Turkey, 2011 20
Figure 14: Anadolu Efes Biracilik ve Malt San AS: revenues & profitability 23
Figure 15: Anadolu Efes Biracilik ve Malt San AS: assets & liabilities 23
Figure 16: Carlsberg A/S: revenues & profitability 26
Figure 17: Carlsberg A/S: assets & liabilities 26
Figure 18: Diageo plc: revenues & profitability 29
Figure 19: Diageo plc: assets & liabilities 30
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Market share 11
Market distribution 12
Market Outlook 13
Market value forecast 13
Market volume forecast 14
Five Forces Analysis 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Threat of substitutes 19
Degree of rivalry 20
Leading Companies 21
Anadolu Efes Biracilik ve Malt San AS 21
Carlsberg A/S 24
Diageo plc 27
Macroeconomic Indicators 31
Country Data 31
Appendix 33
Methodology 33
Industry associations 34
Related research 34
LIST OF TABLES
Table 1: Turkey alcoholic drinks market value: $ million, 2007–11 8
Table 2: Turkey alcoholic drinks market volume: million liters, 2007–11 9
Table 3: Turkey alcoholic drinks market category segmentation: $ million, 2011 10
Table 4: Turkey alcoholic drinks market share: % share, by volume, 2011 11
Table 5: Turkey alcoholic drinks market distribution: % share, by volume, 2011 12
Table 6: Turkey alcoholic drinks market value forecast: $ million, 2011–16 13
Table 7: Turkey alcoholic drinks market volume forecast: million liters, 2011–16 14
Table 8: Anadolu Efes Biracilik ve Malt San AS: key facts 21
Table 9: Anadolu Efes Biracilik ve Malt San AS: key financials ($) 22
Table 10: Anadolu Efes Biracilik ve Malt San AS: key financials (TL) 22
Table 11: Anadolu Efes Biracilik ve Malt San AS: key financial ratios 23
Table 12: Carlsberg A/S: key facts 24
Table 13: Carlsberg A/S: key financials ($) 25
Table 14: Carlsberg A/S: key financials (DKK) 25
Table 15: Carlsberg A/S: key financial ratios 25
Table 16: Diageo plc: key facts 27
Table 17: Diageo plc: key financials ($) 28
Table 18: Diageo plc: key financials (L) 28
Table 19: Diageo plc: key financial ratios 29
Table 20: Turkey size of population (million), 2007–11 31
Table 21: Turkey gdp (constant 2000 prices, $ billion), 2007–11 31
Table 22: Turkey gdp (current prices, $ billion), 2007–11 31
Table 23: Turkey inflation, 2007–11 32
Table 24: Turkey consumer price index (absolute), 2007–11 32
Table 25: Turkey exchange rate, 2007–11 32
LIST OF FIGURES
Figure 1: Turkey alcoholic drinks market value: $ million, 2007–11 8
Figure 2: Turkey alcoholic drinks market volume: million liters, 2007–11 9
Figure 3: Turkey alcoholic drinks market category segmentation: % share, by value, 2011 10
Figure 4: Turkey alcoholic drinks market share: % share, by volume, 2011 11
Figure 5: Turkey alcoholic drinks market distribution: % share, by volume, 2011 12
Figure 6: Turkey alcoholic drinks market value forecast: $ million, 2011–16 13
Figure 7: Turkey alcoholic drinks market volume forecast: million liters, 2011–16 14
Figure 8: Forces driving competition in the alcoholic drinks market in Turkey, 2011 15
Figure 9: Drivers of buyer power in the alcoholic drinks market in Turkey, 2011 16
Figure 10: Drivers of supplier power in the alcoholic drinks market in Turkey, 2011 17
Figure 11: Factors influencing the likelihood of new entrants in the alcoholic drinks market in Turkey, 2011 18
Figure 12: Factors influencing the threat of substitutes in the alcoholic drinks market in Turkey, 2011 19
Figure 13: Drivers of degree of rivalry in the alcoholic drinks market in Turkey, 2011 20
Figure 14: Anadolu Efes Biracilik ve Malt San AS: revenues & profitability 23
Figure 15: Anadolu Efes Biracilik ve Malt San AS: assets & liabilities 23
Figure 16: Carlsberg A/S: revenues & profitability 26
Figure 17: Carlsberg A/S: assets & liabilities 26
Figure 18: Diageo plc: revenues & profitability 29
Figure 19: Diageo plc: assets & liabilities 30
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