Personal Hygiene in Turkey
Published: May 2013 · Publisher: MarketLine
Personal Hygiene in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-11, and forecast to 2016).
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Introduction
Personal Hygiene in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to 2017). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Turkey personal hygiene market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Highlights
*The personal hygiene market consists of the retail sale of bath & shower products, deodorants and soap.
*The Turkish personal hygiene market had total revenues of $703m in 2012, representing a compound annual growth rate (CAGR) of 6.5% between 2008 and 2012.
*Market consumption volumes increased with a CAGR of 2.8% between 2008 and 2012, to reach a total of 894 million units in 2012.
*The performance of the market is forecast to accelerate, with an anticipated CAGR of 7.6% for the five-year period 2012 - 2017, which is expected to drive the market to a value of $1,012.7m by the end of 2017.
Features
Save time carrying out entry-level research by identifying the size, growth, and leading players in the personal hygiene market in Turkey
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in Turkey
Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Turkey personal hygiene market with five year forecasts
Macroeconomic indicators provide insight into general trends within the Turkey economy
Key Questions Answered
What was the size of the Turkey personal hygiene market by value in 2012?
What will be the size of the Turkey personal hygiene market in 2017?
What factors are affecting the strength of competition in the Turkey personal hygiene market?
How has the market performed over the last five years?
Personal Hygiene in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to 2017). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Turkey personal hygiene market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Highlights
*The personal hygiene market consists of the retail sale of bath & shower products, deodorants and soap.
*The Turkish personal hygiene market had total revenues of $703m in 2012, representing a compound annual growth rate (CAGR) of 6.5% between 2008 and 2012.
*Market consumption volumes increased with a CAGR of 2.8% between 2008 and 2012, to reach a total of 894 million units in 2012.
*The performance of the market is forecast to accelerate, with an anticipated CAGR of 7.6% for the five-year period 2012 - 2017, which is expected to drive the market to a value of $1,012.7m by the end of 2017.
Features
Save time carrying out entry-level research by identifying the size, growth, and leading players in the personal hygiene market in Turkey
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in Turkey
Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Turkey personal hygiene market with five year forecasts
Macroeconomic indicators provide insight into general trends within the Turkey economy
Key Questions Answered
What was the size of the Turkey personal hygiene market by value in 2012?
What will be the size of the Turkey personal hygiene market in 2017?
What factors are affecting the strength of competition in the Turkey personal hygiene market?
How has the market performed over the last five years?
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Colgate-Palmolive Company, maxingvest ag, The Procter & Gamble Company and Unilever
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Market share 11
Market distribution 12
Market Outlook 13
Market value forecast 13
Market volume forecast 14
Five Forces Analysis 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Threat of substitutes 19
Degree of rivalry 20
Leading Companies 21
Colgate-Palmolive Company 21
maxingvest ag 24
The Procter & Gamble Company 25
Unilever 28
Macroeconomic Indicators 31
Country Data 31
Appendix 33
Methodology 33
Industry associations 34
Related research 34
LIST OF TABLES
Table 1: Turkey personal hygiene market value: $ million, 2008–12 8
Table 2: Turkey personal hygiene market volume: million units, 2008–12 9
Table 3: Turkey personal hygiene market category segmentation: $ million, 2012 10
Table 4: Turkey personal hygiene market share: % share, by value, 2012 11
Table 5: Turkey personal hygiene market distribution: % share, by value, 2012 12
Table 6: Turkey personal hygiene market value forecast: $ million, 2012–17 13
Table 7: Turkey personal hygiene market volume forecast: million units, 2012–17 14
Table 8: Colgate-Palmolive Company: key facts 21
Table 9: Colgate-Palmolive Company: key financials ($) 22
Table 10: Colgate-Palmolive Company: key financial ratios 22
Table 11: maxingvest ag: key facts 24
Table 12: The Procter & Gamble Company: key facts 25
Table 13: The Procter & Gamble Company: key financials ($) 26
Table 14: The Procter & Gamble Company: key financial ratios 26
Table 15: Unilever: key facts 28
Table 16: Unilever: key financials ($) 29
Table 17: Unilever: key financials (€) 29
Table 18: Unilever: key financial ratios 29
Table 19: Turkey size of population (million), 2008–12 31
Table 20: Turkey gdp (constant 2000 prices, $ billion), 2008–12 31
Table 21: Turkey gdp (current prices, $ billion), 2008–12 31
Table 22: Turkey inflation, 2008–12 32
Table 23: Turkey consumer price index (absolute), 2008–12 32
Table 24: Turkey exchange rate, 2008–12 32
LIST OF FIGURES
Figure 1: Turkey personal hygiene market value: $ million, 2008–12 8
Figure 2: Turkey personal hygiene market volume: million units, 2008–12 9
Figure 3: Turkey personal hygiene market category segmentation: % share, by value, 2012 10
Figure 4: Turkey personal hygiene market share: % share, by value, 2012 11
Figure 5: Turkey personal hygiene market distribution: % share, by value, 2012 12
Figure 6: Turkey personal hygiene market value forecast: $ million, 2012–17 13
Figure 7: Turkey personal hygiene market volume forecast: million units, 2012–17 14
Figure 8: Forces driving competition in the personal hygiene market in Turkey, 2012 15
Figure 9: Drivers of buyer power in the personal hygiene market in Turkey, 2012 16
Figure 10: Drivers of supplier power in the personal hygiene market in Turkey, 2012 17
Figure 11: Factors influencing the likelihood of new entrants in the personal hygiene market in Turkey, 2012 18
Figure 12: Factors influencing the threat of substitutes in the personal hygiene market in Turkey, 2012 19
Figure 13: Drivers of degree of rivalry in the personal hygiene market in Turkey, 2012 20
Figure 14: Colgate-Palmolive Company: revenues & profitability 23
Figure 15: Colgate-Palmolive Company: assets & liabilities 23
Figure 16: The Procter & Gamble Company: revenues & profitability 27
Figure 17: The Procter & Gamble Company: assets & liabilities 27
Figure 18: Unilever: revenues & profitability 30
Figure 19: Unilever: assets & liabilities 30
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Market share 11
Market distribution 12
Market Outlook 13
Market value forecast 13
Market volume forecast 14
Five Forces Analysis 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Threat of substitutes 19
Degree of rivalry 20
Leading Companies 21
Colgate-Palmolive Company 21
maxingvest ag 24
The Procter & Gamble Company 25
Unilever 28
Macroeconomic Indicators 31
Country Data 31
Appendix 33
Methodology 33
Industry associations 34
Related research 34
LIST OF TABLES
Table 1: Turkey personal hygiene market value: $ million, 2008–12 8
Table 2: Turkey personal hygiene market volume: million units, 2008–12 9
Table 3: Turkey personal hygiene market category segmentation: $ million, 2012 10
Table 4: Turkey personal hygiene market share: % share, by value, 2012 11
Table 5: Turkey personal hygiene market distribution: % share, by value, 2012 12
Table 6: Turkey personal hygiene market value forecast: $ million, 2012–17 13
Table 7: Turkey personal hygiene market volume forecast: million units, 2012–17 14
Table 8: Colgate-Palmolive Company: key facts 21
Table 9: Colgate-Palmolive Company: key financials ($) 22
Table 10: Colgate-Palmolive Company: key financial ratios 22
Table 11: maxingvest ag: key facts 24
Table 12: The Procter & Gamble Company: key facts 25
Table 13: The Procter & Gamble Company: key financials ($) 26
Table 14: The Procter & Gamble Company: key financial ratios 26
Table 15: Unilever: key facts 28
Table 16: Unilever: key financials ($) 29
Table 17: Unilever: key financials (€) 29
Table 18: Unilever: key financial ratios 29
Table 19: Turkey size of population (million), 2008–12 31
Table 20: Turkey gdp (constant 2000 prices, $ billion), 2008–12 31
Table 21: Turkey gdp (current prices, $ billion), 2008–12 31
Table 22: Turkey inflation, 2008–12 32
Table 23: Turkey consumer price index (absolute), 2008–12 32
Table 24: Turkey exchange rate, 2008–12 32
LIST OF FIGURES
Figure 1: Turkey personal hygiene market value: $ million, 2008–12 8
Figure 2: Turkey personal hygiene market volume: million units, 2008–12 9
Figure 3: Turkey personal hygiene market category segmentation: % share, by value, 2012 10
Figure 4: Turkey personal hygiene market share: % share, by value, 2012 11
Figure 5: Turkey personal hygiene market distribution: % share, by value, 2012 12
Figure 6: Turkey personal hygiene market value forecast: $ million, 2012–17 13
Figure 7: Turkey personal hygiene market volume forecast: million units, 2012–17 14
Figure 8: Forces driving competition in the personal hygiene market in Turkey, 2012 15
Figure 9: Drivers of buyer power in the personal hygiene market in Turkey, 2012 16
Figure 10: Drivers of supplier power in the personal hygiene market in Turkey, 2012 17
Figure 11: Factors influencing the likelihood of new entrants in the personal hygiene market in Turkey, 2012 18
Figure 12: Factors influencing the threat of substitutes in the personal hygiene market in Turkey, 2012 19
Figure 13: Drivers of degree of rivalry in the personal hygiene market in Turkey, 2012 20
Figure 14: Colgate-Palmolive Company: revenues & profitability 23
Figure 15: Colgate-Palmolive Company: assets & liabilities 23
Figure 16: The Procter & Gamble Company: revenues & profitability 27
Figure 17: The Procter & Gamble Company: assets & liabilities 27
Figure 18: Unilever: revenues & profitability 30
Figure 19: Unilever: assets & liabilities 30
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