Bright Food Group (Bright Food), Inner Mongolia Yili Industrial Group Co., Ltd. and Nestle S.A.

TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 12
Market share 13
Market distribution 14
Market Outlook 15
Market value forecast 15
Market volume forecast 16
Five Forces Analysis 17
Summary 17
Buyer power 18
Supplier power 19
New entrants 20
Threat of substitutes 21
Degree of rivalry 22
Leading Companies 23
Bright Food Group (Bright Food) 23
Inner Mongolia Yili Industrial Group Co., Ltd. 24
Nestle S.A. 27
Macroeconomic Indicators 31
Country Data 31
Appendix 33
Methodology 33
Industry associations 34
Related research 34

LIST OF TABLES
Table 1: China dairy market value: $ billion, 2007–11 8
Table 2: China dairy market volume: million kg, 2007–11 9
Table 3: China dairy market category segmentation: % share, by value, 2007–2011 10
Table 4: China dairy market category segmentation: $ billion, 2007-2011 10
Table 5: China dairy market geography segmentation: $ billion, 2011 12
Table 6: China dairy market share: % share, by value, 2011 13
Table 7: China dairy market distribution: % share, by value, 2011 14
Table 8: China dairy market value forecast: $ billion, 2011–16 15
Table 9: China dairy market volume forecast: million kg, 2011–16 16
Table 10: Bright Food Group (Bright Food): key facts 23
Table 11: Inner Mongolia Yili Industrial Group Co., Ltd.: key facts 24
Table 12: Inner Mongolia Yili Industrial Group Co., Ltd.: key financials ($) 24
Table 13: Inner Mongolia Yili Industrial Group Co., Ltd.: key financials (CNY) 24
Table 14: Inner Mongolia Yili Industrial Group Co., Ltd.: key financial ratios 25
Table 15: Nestle S.A.: key facts 27
Table 16: Nestle S.A.: key financials ($) 28
Table 17: Nestle S.A.: key financials (CHF) 28
Table 18: Nestle S.A.: key financial ratios 29
Table 19: China size of population (million), 2007–11 31
Table 20: China gdp (constant 2000 prices, $ billion), 2007–11 31
Table 21: China gdp (current prices, $ billion), 2007–11 31
Table 22: China inflation, 2007–11 32
Table 23: China consumer price index (absolute), 2007–11 32
Table 24: China exchange rate, 2007–11 32

LIST OF FIGURES
Figure 1: China dairy market value: $ billion, 2007–11 8
Figure 2: China dairy market volume: million kg, 2007–11 9
Figure 3: China dairy market category segmentation: $ billion, 2007-2011 11
Figure 4: China dairy market geography segmentation: % share, by value, 2011 12
Figure 5: China dairy market share: % share, by value, 2011 13
Figure 6: China dairy market distribution: % share, by value, 2011 14
Figure 7: China dairy market value forecast: $ billion, 2011–16 15
Figure 8: China dairy market volume forecast: million kg, 2011–16 16
Figure 9: Forces driving competition in the dairy market in China, 2011 17
Figure 10: Drivers of buyer power in the dairy market in China, 2011 18
Figure 11: Drivers of supplier power in the dairy market in China, 2011 19
Figure 12: Factors influencing the likelihood of new entrants in the dairy market in China, 2011 20
Figure 13: Factors influencing the threat of substitutes in the dairy market in China, 2011 21
Figure 14: Drivers of degree of rivalry in the dairy market in China, 2011 22
Figure 15: Inner Mongolia Yili Industrial Group Co., Ltd.: revenues & profitability 25
Figure 16: Inner Mongolia Yili Industrial Group Co., Ltd.: assets & liabilities 26
Figure 17: Nestle S.A.: revenues & profitability 29
Figure 18: Nestle S.A.: assets & liabilities 30