Johnson & Johnson, L'Oreal S.A., The Procter & Gamble Company and Unilever

TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market share 11
Market distribution 12
Market Outlook 13
Market value forecast 13
Five Forces Analysis 14
Summary 14
Buyer power 15
Supplier power 16
New entrants 17
Threat of substitutes 18
Degree of rivalry 19
Leading Companies 20
Johnson & Johnson 20
L'Oreal S.A. 23
The Procter & Gamble Company 27
Unilever 30
Macroeconomic Indicators 33
Country Data 33
Appendix 35
Methodology 35
Industry associations 36
Related research 36

LIST OF TABLES
Table 1: China personal products market value: $ billion, 2008–12 8
Table 2: China personal products market category segmentation: $ billion, 2012 9
Table 3: China personal products market geography segmentation: $ billion, 2012 10
Table 4: China personal products market share: % share, by value, 2012 11
Table 5: China personal products market distribution: % share, by value, 2012 12
Table 6: China personal products market value forecast: $ billion, 2012–17 13
Table 7: Johnson & Johnson: key facts 20
Table 8: Johnson & Johnson: key financials ($) 21
Table 9: Johnson & Johnson: key financial ratios 21
Table 10: L'Oreal S.A.: key facts 23
Table 11: L'Oreal S.A.: key financials ($) 24
Table 12: L'Oreal S.A.: key financials (€) 24
Table 13: L'Oreal S.A.: key financial ratios 25
Table 14: The Procter & Gamble Company: key facts 27
Table 15: The Procter & Gamble Company: key financials ($) 28
Table 16: The Procter & Gamble Company: key financial ratios 28
Table 17: Unilever: key facts 30
Table 18: Unilever: key financials ($) 31
Table 19: Unilever: key financials (€) 31
Table 20: Unilever: key financial ratios 31
Table 21: China size of population (million), 2008–12 33
Table 22: China gdp (constant 2000 prices, $ billion), 2008–12 33
Table 23: China gdp (current prices, $ billion), 2008–12 33
Table 24: China inflation, 2008–12 34
Table 25: China consumer price index (absolute), 2008–12 34
Table 26: China exchange rate, 2008–12 34

LIST OF FIGURES
Figure 1: China personal products market value: $ billion, 2008–12 8
Figure 2: China personal products market category segmentation: % share, by value, 2012 9
Figure 3: China personal products market geography segmentation: % share, by value, 2012 10
Figure 4: China personal products market share: % share, by value, 2012 11
Figure 5: China personal products market distribution: % share, by value, 2012 12
Figure 6: China personal products market value forecast: $ billion, 2012–17 13
Figure 7: Forces driving competition in the personal products market in China, 2012 14
Figure 8: Drivers of buyer power in the personal products market in China, 2012 15
Figure 9: Drivers of supplier power in the personal products market in China, 2012 16
Figure 10: Factors influencing the likelihood of new entrants in the personal products market in China, 2012 17
Figure 11: Factors influencing the threat of substitutes in the personal products market in China, 2012 18
Figure 12: Drivers of degree of rivalry in the personal products market in China, 2012 19
Figure 13: Johnson & Johnson: revenues & profitability 22
Figure 14: Johnson & Johnson: assets & liabilities 22
Figure 15: L'Oreal S.A.: revenues & profitability 25
Figure 16: L'Oreal S.A.: assets & liabilities 26
Figure 17: The Procter & Gamble Company: revenues & profitability 29
Figure 18: The Procter & Gamble Company: assets & liabilities 29
Figure 19: Unilever: revenues & profitability 32
Figure 20: Unilever: assets & liabilities 32