Household Products - Scandinavia Industry Guide
Published: April 2013 · Publisher: MarketLine
The Scandinavian Household Products industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2007-11, and forecast to 2016).
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Introduction
The Scandinavian Household Products industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Features and benefits
* Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the market
* Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the Scandinavian household products market
* Leading company profiles reveal details of key household products market players’ Scandinavian operations and financial performance
* Add weight to presentations and pitches by understanding the future growth prospects of the market with five year forecasts
* Compares data from Denmark, Norway and Sweden, alongside individual chapters on each country
Highlights
The Scandinavian household products market had a total market value of $2,449.8 million in 2011. Norway was the fastest growing country with a CAGR of 3.4% over the 2007-11 period.
Within the household products industry, Sweden is the leading country among the Scandinavian countries, with market revenues of $1,085.6 million in 2011. This was followed by Norway and Denmark, with $751.0 and $613.3 million, respectively.
Sweden is expected to lead the household products in the Scandinavian countries, with a value of $1,205.2 million in 2016, followed by Norway and Denmark with expected values of $870.2 and $648.9 million respectively.
Your key questions answered
* What was the size of the Scandinavian household products market by value in 2011?
* What will be the size of the Scandinavian household products market in 2016?
* What factors are affecting the strength of competition in the Scandinavian household products market?
* How has the market performed over the last five years?
* Who are the top competitors in the Scandinavian household products market?
The Scandinavian Household Products industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Features and benefits
* Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the market
* Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the Scandinavian household products market
* Leading company profiles reveal details of key household products market players’ Scandinavian operations and financial performance
* Add weight to presentations and pitches by understanding the future growth prospects of the market with five year forecasts
* Compares data from Denmark, Norway and Sweden, alongside individual chapters on each country
Highlights
The Scandinavian household products market had a total market value of $2,449.8 million in 2011. Norway was the fastest growing country with a CAGR of 3.4% over the 2007-11 period.
Within the household products industry, Sweden is the leading country among the Scandinavian countries, with market revenues of $1,085.6 million in 2011. This was followed by Norway and Denmark, with $751.0 and $613.3 million, respectively.
Sweden is expected to lead the household products in the Scandinavian countries, with a value of $1,205.2 million in 2016, followed by Norway and Denmark with expected values of $870.2 and $648.9 million respectively.
Your key questions answered
* What was the size of the Scandinavian household products market by value in 2011?
* What will be the size of the Scandinavian household products market in 2016?
* What factors are affecting the strength of competition in the Scandinavian household products market?
* How has the market performed over the last five years?
* Who are the top competitors in the Scandinavian household products market?
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TABLE OF CONTENTS
Introduction 8
What is this report about? 8
Who is the target reader? 8
How to use this report 8
Definitions 8
Scandinavia Household Products 9
Industry Outlook 9
Household Products in Denmark 12
Market Overview 12
Market Data 13
Market Segmentation 14
Market outlook 19
Five forces analysis 20
Macroeconomic indicators 26
Household Products in Norway 28
Market Overview 28
Market Data 29
Market Segmentation 30
Market outlook 35
Five forces analysis 36
Macroeconomic indicators 42
Household Products in Sweden 44
Market Overview 44
Market Data 45
Market Segmentation 46
Market outlook 51
Five forces analysis 52
Macroeconomic indicators 58
Company Profiles 60
Leading companies 60
Appendix 83
Methodology 83
LIST OF TABLES
Table 1: Scandinavia household products industry, revenue ($m), 2007-16 9
Table 2: Scandinavia household products industry, revenue ($m), 2007-11 10
Table 3: Scandinavia household products industry forecast, revenue ($m), 2011-16 11
Table 4: Denmark household products market value: $ million, 2007–11 13
Table 5: Denmark household products market category segmentation: % share, by value, 2007–2011 14
Table 6: Denmark household products market category segmentation: $ million, 2007-2011 15
Table 7: Denmark household products market geography segmentation: $ million, 2011 16
Table 8: Denmark household products market share: % share, by value, 2011 17
Table 9: Denmark household products market distribution: % share, by value, 2011 18
Table 10: Denmark household products market value forecast: $ million, 2011–16 19
Table 11: Denmark size of population (million), 2007–11 26
Table 12: Denmark gdp (constant 2000 prices, $ billion), 2007–11 26
Table 13: Denmark gdp (current prices, $ billion), 2007–11 26
Table 14: Denmark inflation, 2007–11 27
Table 15: Denmark consumer price index (absolute), 2007–11 27
Table 16: Denmark exchange rate, 2007–11 27
Table 17: Norway household products market value: $ million, 2007–11 29
Table 18: Norway household products market category segmentation: % share, by value, 2007–2011 30
Table 19: Norway household products market category segmentation: $ million, 2007-2011 31
Table 20: Norway household products market geography segmentation: $ million, 2011 32
Table 21: Norway household products market share: % share, by value, 2011 33
Table 22: Norway household products market distribution: % share, by value, 2011 34
Table 23: Norway household products market value forecast: $ million, 2011–16 35
Table 24: Norway size of population (million), 2007–11 42
Table 25: Norway gdp (constant 2000 prices, $ billion), 2007–11 42
Table 26: Norway gdp (current prices, $ billion), 2007–11 42
Table 27: Norway inflation, 2007–11 43
Table 28: Norway consumer price index (absolute), 2007–11 43
Table 29: Norway exchange rate, 2007–11 43
Table 30: Sweden household products market value: $ million, 2007–11 45
Table 31: Sweden household products market category segmentation: % share, by value, 2007–2011 46
Table 32: Sweden household products market category segmentation: $ million, 2007-2011 47
Table 33: Sweden household products market geography segmentation: $ million, 2011 48
Table 34: Sweden household products market share: % share, by value, 2011 49
Table 35: Sweden household products market distribution: % share, by value, 2011 50
Table 36: Sweden household products market value forecast: $ million, 2011–16 51
Table 37: Sweden size of population (million), 2007–11 58
Table 38: Sweden gdp (constant 2000 prices, $ billion), 2007–11 58
Table 39: Sweden gdp (current prices, $ billion), 2007–11 58
Table 40: Sweden inflation, 2007–11 59
Table 41: Sweden consumer price index (absolute), 2007–11 59
Table 42: Sweden exchange rate, 2007–11 59
Table 43: Colgate-Palmolive Company: key facts 60
Table 44: Colgate-Palmolive Company: key financials ($) 61
Table 45: Colgate-Palmolive Company: key financial ratios 61
Table 46: Kimberly-Clark Corporation: key facts 63
Table 47: Kimberly-Clark Corporation: key financials ($) 64
Table 48: Kimberly-Clark Corporation: key financial ratios 64
Table 49: The Procter & Gamble Company: key facts 66
Table 50: The Procter & Gamble Company: key financials ($) 67
Table 51: The Procter & Gamble Company: key financial ratios 67
Table 52: Unilever: key facts 69
Table 53: Unilever: key financials ($) 70
Table 54: Unilever: key financials (€) 70
Table 55: Unilever: key financial ratios 70
Table 56: Metsä Group: key facts 72
Table 57: Metsä Group: key financials ($) 73
Table 58: Metsä Group: key financials (€) 73
Table 59: Metsä Group: key financial ratios 73
Table 60: Orkla ASA: key facts 75
Table 61: Orkla ASA: key financials ($) 76
Table 62: Orkla ASA: key financials (NOK) 77
Table 63: Orkla ASA: key financial ratios 77
Table 64: Svenska Cellulosa Aktiebolaget: key facts 79
Table 65: Svenska Cellulosa Aktiebolaget: key financials ($) 80
Table 66: Svenska Cellulosa Aktiebolaget: key financials (SEK) 80
Table 67: Svenska Cellulosa Aktiebolaget: key financial ratios 81
LIST OF FIGURES
Figure 1: Scandinavia household products industry, revenue ($m), 2007-16 9
Figure 2: Scandinavia household products industry, revenue ($m), 2007-11 10
Figure 3: Scandinavia household products industry forecast, revenue ($m), 2011-16 11
Figure 4: Denmark household products market value: $ million, 2007–11 13
Figure 5: Denmark household products market category segmentation: $ million, 2007-2011 15
Figure 6: Denmark household products market geography segmentation: % share, by value, 2011 16
Figure 7: Denmark household products market share: % share, by value, 2011 17
Figure 8: Denmark household products market distribution: % share, by value, 2011 18
Figure 9: Denmark household products market value forecast: $ million, 2011–16 19
Figure 10: Forces driving competition in the household products market in Denmark, 2011 20
Figure 11: Drivers of buyer power in the household products market in Denmark, 2011 21
Figure 12: Drivers of supplier power in the household products market in Denmark, 2011 22
Figure 13: Factors influencing the likelihood of new entrants in the household products market in Denmark, 2011 23
Figure 14: Factors influencing the threat of substitutes in the household products market in Denmark, 2011 24
Figure 15: Drivers of degree of rivalry in the household products market in Denmark, 2011 25
Figure 16: Norway household products market value: $ million, 2007–11 29
Figure 17: Norway household products market category segmentation: $ million, 2007-2011 31
Figure 18: Norway household products market geography segmentation: % share, by value, 2011 32
Figure 19: Norway household products market share: % share, by value, 2011 33
Figure 20: Norway household products market distribution: % share, by value, 2011 34
Figure 21: Norway household products market value forecast: $ million, 2011–16 35
Figure 22: Forces driving competition in the household products market in Norway, 2011 36
Figure 23: Drivers of buyer power in the household products market in Norway, 2011 37
Figure 24: Drivers of supplier power in the household products market in Norway, 2011 38
Figure 25: Factors influencing the likelihood of new entrants in the household products market in Norway, 2011 39
Figure 26: Factors influencing the threat of substitutes in the household products market in Norway, 2011 40
Figure 27: Drivers of degree of rivalry in the household products market in Norway, 2011 41
Figure 28: Sweden household products market value: $ million, 2007–11 45
Figure 29: Sweden household products market category segmentation: $ million, 2007-2011 47
Figure 30: Sweden household products market geography segmentation: % share, by value, 2011 48
Figure 31: Sweden household products market share: % share, by value, 2011 49
Figure 32: Sweden household products market distribution: % share, by value, 2011 50
Figure 33: Sweden household products market value forecast: $ million, 2011–16 51
Figure 34: Forces driving competition in the household products market in Sweden, 2011 52
Figure 35: Drivers of buyer power in the household products market in Sweden, 2011 53
Figure 36: Drivers of supplier power in the household products market in Sweden, 2011 54
Figure 37: Factors influencing the likelihood of new entrants in the household products market in Sweden, 2011 55
Figure 38: Factors influencing the threat of substitutes in the household products market in Sweden, 2011 56
Figure 39: Drivers of degree of rivalry in the household products market in Sweden, 2011 57
Figure 40: Colgate-Palmolive Company: revenues & profitability 62
Figure 41: Colgate-Palmolive Company: assets & liabilities 62
Figure 42: Kimberly-Clark Corporation: revenues & profitability 65
Figure 43: Kimberly-Clark Corporation: assets & liabilities 65
Figure 44: The Procter & Gamble Company: revenues & profitability 68
Figure 45: The Procter & Gamble Company: assets & liabilities 68
Figure 46: Unilever: revenues & profitability 71
Figure 47: Unilever: assets & liabilities 71
Figure 48: Metsä Group: revenues & profitability 74
Figure 49: Metsä Group: assets & liabilities 74
Figure 50: Orkla ASA: revenues & profitability 77
Figure 51: Orkla ASA: assets & liabilities 78
Figure 52: Svenska Cellulosa Aktiebolaget: revenues & profitability 81
Figure 53: Svenska Cellulosa Aktiebolaget: assets & liabilities 82
Introduction 8
What is this report about? 8
Who is the target reader? 8
How to use this report 8
Definitions 8
Scandinavia Household Products 9
Industry Outlook 9
Household Products in Denmark 12
Market Overview 12
Market Data 13
Market Segmentation 14
Market outlook 19
Five forces analysis 20
Macroeconomic indicators 26
Household Products in Norway 28
Market Overview 28
Market Data 29
Market Segmentation 30
Market outlook 35
Five forces analysis 36
Macroeconomic indicators 42
Household Products in Sweden 44
Market Overview 44
Market Data 45
Market Segmentation 46
Market outlook 51
Five forces analysis 52
Macroeconomic indicators 58
Company Profiles 60
Leading companies 60
Appendix 83
Methodology 83
LIST OF TABLES
Table 1: Scandinavia household products industry, revenue ($m), 2007-16 9
Table 2: Scandinavia household products industry, revenue ($m), 2007-11 10
Table 3: Scandinavia household products industry forecast, revenue ($m), 2011-16 11
Table 4: Denmark household products market value: $ million, 2007–11 13
Table 5: Denmark household products market category segmentation: % share, by value, 2007–2011 14
Table 6: Denmark household products market category segmentation: $ million, 2007-2011 15
Table 7: Denmark household products market geography segmentation: $ million, 2011 16
Table 8: Denmark household products market share: % share, by value, 2011 17
Table 9: Denmark household products market distribution: % share, by value, 2011 18
Table 10: Denmark household products market value forecast: $ million, 2011–16 19
Table 11: Denmark size of population (million), 2007–11 26
Table 12: Denmark gdp (constant 2000 prices, $ billion), 2007–11 26
Table 13: Denmark gdp (current prices, $ billion), 2007–11 26
Table 14: Denmark inflation, 2007–11 27
Table 15: Denmark consumer price index (absolute), 2007–11 27
Table 16: Denmark exchange rate, 2007–11 27
Table 17: Norway household products market value: $ million, 2007–11 29
Table 18: Norway household products market category segmentation: % share, by value, 2007–2011 30
Table 19: Norway household products market category segmentation: $ million, 2007-2011 31
Table 20: Norway household products market geography segmentation: $ million, 2011 32
Table 21: Norway household products market share: % share, by value, 2011 33
Table 22: Norway household products market distribution: % share, by value, 2011 34
Table 23: Norway household products market value forecast: $ million, 2011–16 35
Table 24: Norway size of population (million), 2007–11 42
Table 25: Norway gdp (constant 2000 prices, $ billion), 2007–11 42
Table 26: Norway gdp (current prices, $ billion), 2007–11 42
Table 27: Norway inflation, 2007–11 43
Table 28: Norway consumer price index (absolute), 2007–11 43
Table 29: Norway exchange rate, 2007–11 43
Table 30: Sweden household products market value: $ million, 2007–11 45
Table 31: Sweden household products market category segmentation: % share, by value, 2007–2011 46
Table 32: Sweden household products market category segmentation: $ million, 2007-2011 47
Table 33: Sweden household products market geography segmentation: $ million, 2011 48
Table 34: Sweden household products market share: % share, by value, 2011 49
Table 35: Sweden household products market distribution: % share, by value, 2011 50
Table 36: Sweden household products market value forecast: $ million, 2011–16 51
Table 37: Sweden size of population (million), 2007–11 58
Table 38: Sweden gdp (constant 2000 prices, $ billion), 2007–11 58
Table 39: Sweden gdp (current prices, $ billion), 2007–11 58
Table 40: Sweden inflation, 2007–11 59
Table 41: Sweden consumer price index (absolute), 2007–11 59
Table 42: Sweden exchange rate, 2007–11 59
Table 43: Colgate-Palmolive Company: key facts 60
Table 44: Colgate-Palmolive Company: key financials ($) 61
Table 45: Colgate-Palmolive Company: key financial ratios 61
Table 46: Kimberly-Clark Corporation: key facts 63
Table 47: Kimberly-Clark Corporation: key financials ($) 64
Table 48: Kimberly-Clark Corporation: key financial ratios 64
Table 49: The Procter & Gamble Company: key facts 66
Table 50: The Procter & Gamble Company: key financials ($) 67
Table 51: The Procter & Gamble Company: key financial ratios 67
Table 52: Unilever: key facts 69
Table 53: Unilever: key financials ($) 70
Table 54: Unilever: key financials (€) 70
Table 55: Unilever: key financial ratios 70
Table 56: Metsä Group: key facts 72
Table 57: Metsä Group: key financials ($) 73
Table 58: Metsä Group: key financials (€) 73
Table 59: Metsä Group: key financial ratios 73
Table 60: Orkla ASA: key facts 75
Table 61: Orkla ASA: key financials ($) 76
Table 62: Orkla ASA: key financials (NOK) 77
Table 63: Orkla ASA: key financial ratios 77
Table 64: Svenska Cellulosa Aktiebolaget: key facts 79
Table 65: Svenska Cellulosa Aktiebolaget: key financials ($) 80
Table 66: Svenska Cellulosa Aktiebolaget: key financials (SEK) 80
Table 67: Svenska Cellulosa Aktiebolaget: key financial ratios 81
LIST OF FIGURES
Figure 1: Scandinavia household products industry, revenue ($m), 2007-16 9
Figure 2: Scandinavia household products industry, revenue ($m), 2007-11 10
Figure 3: Scandinavia household products industry forecast, revenue ($m), 2011-16 11
Figure 4: Denmark household products market value: $ million, 2007–11 13
Figure 5: Denmark household products market category segmentation: $ million, 2007-2011 15
Figure 6: Denmark household products market geography segmentation: % share, by value, 2011 16
Figure 7: Denmark household products market share: % share, by value, 2011 17
Figure 8: Denmark household products market distribution: % share, by value, 2011 18
Figure 9: Denmark household products market value forecast: $ million, 2011–16 19
Figure 10: Forces driving competition in the household products market in Denmark, 2011 20
Figure 11: Drivers of buyer power in the household products market in Denmark, 2011 21
Figure 12: Drivers of supplier power in the household products market in Denmark, 2011 22
Figure 13: Factors influencing the likelihood of new entrants in the household products market in Denmark, 2011 23
Figure 14: Factors influencing the threat of substitutes in the household products market in Denmark, 2011 24
Figure 15: Drivers of degree of rivalry in the household products market in Denmark, 2011 25
Figure 16: Norway household products market value: $ million, 2007–11 29
Figure 17: Norway household products market category segmentation: $ million, 2007-2011 31
Figure 18: Norway household products market geography segmentation: % share, by value, 2011 32
Figure 19: Norway household products market share: % share, by value, 2011 33
Figure 20: Norway household products market distribution: % share, by value, 2011 34
Figure 21: Norway household products market value forecast: $ million, 2011–16 35
Figure 22: Forces driving competition in the household products market in Norway, 2011 36
Figure 23: Drivers of buyer power in the household products market in Norway, 2011 37
Figure 24: Drivers of supplier power in the household products market in Norway, 2011 38
Figure 25: Factors influencing the likelihood of new entrants in the household products market in Norway, 2011 39
Figure 26: Factors influencing the threat of substitutes in the household products market in Norway, 2011 40
Figure 27: Drivers of degree of rivalry in the household products market in Norway, 2011 41
Figure 28: Sweden household products market value: $ million, 2007–11 45
Figure 29: Sweden household products market category segmentation: $ million, 2007-2011 47
Figure 30: Sweden household products market geography segmentation: % share, by value, 2011 48
Figure 31: Sweden household products market share: % share, by value, 2011 49
Figure 32: Sweden household products market distribution: % share, by value, 2011 50
Figure 33: Sweden household products market value forecast: $ million, 2011–16 51
Figure 34: Forces driving competition in the household products market in Sweden, 2011 52
Figure 35: Drivers of buyer power in the household products market in Sweden, 2011 53
Figure 36: Drivers of supplier power in the household products market in Sweden, 2011 54
Figure 37: Factors influencing the likelihood of new entrants in the household products market in Sweden, 2011 55
Figure 38: Factors influencing the threat of substitutes in the household products market in Sweden, 2011 56
Figure 39: Drivers of degree of rivalry in the household products market in Sweden, 2011 57
Figure 40: Colgate-Palmolive Company: revenues & profitability 62
Figure 41: Colgate-Palmolive Company: assets & liabilities 62
Figure 42: Kimberly-Clark Corporation: revenues & profitability 65
Figure 43: Kimberly-Clark Corporation: assets & liabilities 65
Figure 44: The Procter & Gamble Company: revenues & profitability 68
Figure 45: The Procter & Gamble Company: assets & liabilities 68
Figure 46: Unilever: revenues & profitability 71
Figure 47: Unilever: assets & liabilities 71
Figure 48: Metsä Group: revenues & profitability 74
Figure 49: Metsä Group: assets & liabilities 74
Figure 50: Orkla ASA: revenues & profitability 77
Figure 51: Orkla ASA: assets & liabilities 78
Figure 52: Svenska Cellulosa Aktiebolaget: revenues & profitability 81
Figure 53: Svenska Cellulosa Aktiebolaget: assets & liabilities 82
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