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Soft Drinks in Romania

Published: March 2013 · Publisher: MarketLine
Soft Drinks in Romania industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-11, and forecast to 2016).
Report Type Industry Profiles
Language English
Format Electronic (PDF)
Pages36
Frequency Updated Annually
Availability Will be emailed within 1 business day
Reference No. 0109-2732
Price € 259,00
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Introduction

Soft Drinks in Romania industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Romania soft drinks market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The soft drinks market consists of retail sale of bottled water, carbonates, concentrates, functional drinks, juices, RTD tea and coffee, and other soft drinks. However, the total market volume for soft drinks market excludes the concentrates category. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2011 annual average exchange rates.

*The Romanian soft drinks market had total revenues of $1.8bn in 2011, representing a compound annual growth rate (CAGR) of 0.8% between 2007 and 2011.

*Market consumption volumes declined with a CARC of -0.9% between 2007 and 2011, to reach a total of 2.9 billion liters in 2011.

*The performance of the market is forecast to accelerate, with an anticipated CAGR of 3.0% for the five-year period 2011 - 2016, which is expected to drive the market to a value of $2.1bn by the end of 2016.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the soft drinks market in Romania

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the soft drinks market in Romania

Leading company profiles reveal details of key soft drinks market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Romania soft drinks market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Romania economy

Key Questions Answered

What was the size of the Romania soft drinks market by value in 2011?

What will be the size of the Romania soft drinks market in 2016?

What factors are affecting the strength of competition in the Romania soft drinks market?

How has the market performed over the last five years?

Who are the top competitiors in Romania's soft drinks market?
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The Coca-Cola Company, European Drinks Group, PepsiCo, Inc. and Romaqua Group
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market share 12
Market distribution 13
Market Outlook 14
Market value forecast 14
Market volume forecast 15
Five Forces Analysis 16
Summary 16
Buyer power 17
Supplier power 18
New entrants 19
Threat of substitutes 20
Degree of rivalry 21
Leading Companies 22
The Coca-Cola Company 22
European Drinks Group 26
PepsiCo, Inc. 27
Romaqua Group 31
Macroeconomic Indicators 32
Country Data 32
Appendix 34
Methodology 34
Industry associations 35
Related research 35

LIST OF TABLES
Table 1: Romania soft drinks market value: $ million, 2007–11 8
Table 2: Romania soft drinks market volume: million liters, 2007–11 9
Table 3: Romania soft drinks market category segmentation: $ million, 2011 10
Table 4: Romania soft drinks market geography segmentation: $ million, 2011 11
Table 5: Romania soft drinks market share: % share, by volume, 2011 12
Table 6: Romania soft drinks market distribution: % share, by volume, 2011 13
Table 7: Romania soft drinks market value forecast: $ million, 2011–16 14
Table 8: Romania soft drinks market volume forecast: million liters, 2011–16 15
Table 9: The Coca-Cola Company: key facts 22
Table 10: The Coca-Cola Company: key financials ($) 23
Table 11: The Coca-Cola Company: key financial ratios 24
Table 12: European Drinks Group: key facts 26
Table 13: PepsiCo, Inc.: key facts 27
Table 14: PepsiCo, Inc.: key financials ($) 29
Table 15: PepsiCo, Inc.: key financial ratios 29
Table 16: Romaqua Group: key facts 31
Table 17: Romania size of population (million), 2007–11 32
Table 18: Romania gdp (constant 2000 prices, $ billion), 2007–11 32
Table 19: Romania gdp (current prices, $ billion), 2007–11 32
Table 20: Romania inflation, 2007–11 33
Table 21: Romania consumer price index (absolute), 2007–11 33
Table 22: Romania exchange rate, 2007–11 33

LIST OF FIGURES
Figure 1: Romania soft drinks market value: $ million, 2007–11 8
Figure 2: Romania soft drinks market volume: million liters, 2007–11 9
Figure 3: Romania soft drinks market category segmentation: % share, by value, 2011 10
Figure 4: Romania soft drinks market geography segmentation: % share, by value, 2011 11
Figure 5: Romania soft drinks market share: % share, by volume, 2011 12
Figure 6: Romania soft drinks market distribution: % share, by volume, 2011 13
Figure 7: Romania soft drinks market value forecast: $ million, 2011–16 14
Figure 8: Romania soft drinks market volume forecast: million liters, 2011–16 15
Figure 9: Forces driving competition in the soft drinks market in Romania, 2011 16
Figure 10: Drivers of buyer power in the soft drinks market in Romania, 2011 17
Figure 11: Drivers of supplier power in the soft drinks market in Romania, 2011 18
Figure 12: Factors influencing the likelihood of new entrants in the soft drinks market in Romania, 2011 19
Figure 13: Factors influencing the threat of substitutes in the soft drinks market in Romania, 2011 20
Figure 14: Drivers of degree of rivalry in the soft drinks market in Romania, 2011 21
Figure 15: The Coca-Cola Company: revenues & profitability 24
Figure 16: The Coca-Cola Company: assets & liabilities 25
Figure 17: PepsiCo, Inc.: revenues & profitability 30
Figure 18: PepsiCo, Inc.: assets & liabilities 30
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