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Toys & Games in Australia

Published: February 2013 · Publisher: MarketLine
Toys & Games in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to 2017).
Report Type Industry Profiles
Language English
Format Electronic (PDF)
Pages31
Frequency Updated Annually
Availability Will be emailed within 1 business day
Reference No. 0109-1260
Price € 259,00
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Introduction

Toys & Games in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to 2017). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Australia toys & games market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The toys and games market consists of the total revenues generated through the sale of activity toys (including art and craft, building sets, learning and exploration and sewing and hobby), dolls (including girls' toys), games and puzzles (including jigsaw puzzles and card games), infant/pre-school (including intellectual growth education toys and other infant toys), plush (including soft toys), ride-ons (including outdoor games and sports like driving cars, bicycles etc.) and other toys (including toys of plastics, toys of rubber, toys of textile, die-cast miniature model toys and toys of metal. This also includes action figures, youth electronics and boy character toys, which includes small racing cars etc.). The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2011 annual average exchange rates.

*The toys and games market consists of the total revenues generated through the sale of activity toys (including art and craft, building sets, learning and exploration and sewing and hobby), dolls (including girls' toys), games and puzzles (including jigsaw puzzles and card games), infant/pre-school (including intellectual growth education toys and other infant toys), plush (including soft toys), ride-ons (including outdoor games and sports like driving cars, bicycles etc.) and other toys (including toys of plastics, toys of rubber, toys of textile, die-cast miniature model toys and toys of metal. This also includes action figures, youth electronics and boy character toys, which includes small racing cars etc.). The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2011 annual average exchange rates.

*The Australian toys & games market is expected to generate total revenues of $2,236.5 million in 2012, representing a compound annual growth rate (CAGR) of 4.3% between 2008 and 2012.

*The plush segment is expected to be the market's most lucrative in 2012, with total revenues of $703.8 million, equivalent to 31.5% of the market's overall value.

Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the toys & games market in Australia

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games market in Australia

Leading company profiles reveal details of key toys & games market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Australia toys & games market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Australia economy

Key Questions Answered

What was the size of the Australia toys & games market by value in 2012?

What will be the size of the Australia toys & games market in 2017?

What factors are affecting the strength of competition in the Australia toys & games market?

How has the market performed over the last five years?

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Funtastic Limited, Mothercare plc and Toys “R” Us, Inc.
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market Outlook 11
Market value forecast 11
Five Forces Analysis 12
Summary 12
Buyer power 13
Supplier power 14
New entrants 15
Threat of substitutes 16
Degree of rivalry 17
Leading Companies 18
Funtastic Limited 18
Mothercare plc 21
Toys “R” Us, Inc. 24
Macroeconomic Indicators 27
Country Data 27
Appendix 29
Methodology 29
Industry associations 30
Related research 30

LIST OF TABLES
Table 1: Australia toys & games market value: $ million, 2008–12(e) 8
Table 2: Australia toys & games market category segmentation: $ million, 2012(e) 9
Table 3: Australia toys & games market geography segmentation: $ million, 2012(e) 10
Table 4: Australia toys & games market value forecast: $ million, 2012–17 11
Table 5: Funtastic Limited: key facts 18
Table 6: Funtastic Limited: key financials ($) 19
Table 7: Funtastic Limited: key financials (A$) 19
Table 8: Funtastic Limited: key financial ratios 19
Table 9: Mothercare plc: key facts 21
Table 10: Mothercare plc: key financials ($) 22
Table 11: Mothercare plc: key financials (L) 22
Table 12: Mothercare plc: key financial ratios 22
Table 13: Toys “R” Us, Inc.: key facts 24
Table 14: Toys “R” Us, Inc.: key financials ($) 25
Table 15: Toys “R” Us, Inc.: key financial ratios 25
Table 16: Australia size of population (million), 2008–12 27
Table 17: Australia gdp (constant 2000 prices, $ billion), 2008–12 27
Table 18: Australia gdp (current prices, $ billion), 2008–12 27
Table 19: Australia inflation, 2008–12 28
Table 20: Australia consumer price index (absolute), 2008–12 28
Table 21: Australia exchange rate, 2008–12 28

LIST OF FIGURES
Figure 1: Australia toys & games market value: $ million, 2008–12(e) 8
Figure 2: Australia toys & games market category segmentation: % share, by value, 2012(e) 9
Figure 3: Australia toys & games market geography segmentation: % share, by value, 2012(e) 10
Figure 4: Australia toys & games market value forecast: $ million, 2012–17 11
Figure 5: Forces driving competition in the toys & games market in Australia, 2012 12
Figure 6: Drivers of buyer power in the toys & games market in Australia, 2012 13
Figure 7: Drivers of supplier power in the toys & games market in Australia, 2012 14
Figure 8: Factors influencing the likelihood of new entrants in the toys & games market in Australia, 2012 15
Figure 9: Factors influencing the threat of substitutes in the toys & games market in Australia, 2012 16
Figure 10: Drivers of degree of rivalry in the toys & games market in Australia, 2012 17
Figure 11: Funtastic Limited: revenues & profitability 20
Figure 12: Mothercare plc: revenues & profitability 23
Figure 13: Mothercare plc: assets & liabilities 23
Figure 14: Toys “R” Us, Inc.: revenues & profitability 25
Figure 15: Toys “R” Us, Inc.: assets & liabilities 26
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