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Toys & Games in Brazil

Published: February 2013 · Publisher: MarketLine
Toys & Games in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to 2017).
Report Type Industry Profiles
Language English
Format Electronic (PDF)
Pages36
Frequency Updated Annually
Availability Will be emailed within 1 business day
Reference No. 0109-1262
Price € 259,00
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Introduction

Toys & Games in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to 2017). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Brazil toys & games market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The toys and games market consists of the total revenues generated through the sale of activity toys (including art and craft, building sets, learning and exploration and sewing and hobby), dolls (including girls' toys), games and puzzles (including jigsaw puzzles and card games), infant/pre-school (including intellectual growth education toys and other infant toys), plush (including soft toys), ride-ons (including outdoor games and sports like driving cars, bicycles etc.) and other toys (including toys of plastics, toys of rubber, toys of textile, die-cast miniature model toys and toys of metal. This also includes action figures, youth electronics and boy character toys, which includes small racing cars etc.). The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2011 annual average exchange rates.

*The toys and games market consists of the total revenues generated through the sale of activity toys (including art and craft, building sets, learning and exploration and sewing and hobby), dolls (including girls' toys), games and puzzles (including jigsaw puzzles and card games), infant/pre-school (including intellectual growth education toys and other infant toys), plush (including soft toys), ride-ons (including outdoor games and sports like driving cars, bicycles etc.) and other toys (including toys of plastics, toys of rubber, toys of textile, die-cast miniature model toys and toys of metal. This also includes action figures, youth electronics and boy character toys, which includes small racing cars etc.). The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2011 annual average exchange rates.

*The Brazilian toys & games market is expected to generate total revenues of $4,164.4 million in 2012, representing a compound annual growth rate (CAGR) of 15.4% between 2008 and 2012.

*The plush segment is expected to be the market's most lucrative in 2012, with total revenues of $1,154.7 million, equivalent to 27.7% of the market's overall value.

Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the toys & games market in Brazil

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games market in Brazil

Leading company profiles reveal details of key toys & games market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Brazil toys & games market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Brazil economy

Key Questions Answered

What was the size of the Brazil toys & games market by value in 2012?

What will be the size of the Brazil toys & games market in 2017?

What factors are affecting the strength of competition in the Brazil toys & games market?

How has the market performed over the last five years?

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Amazon.com, Inc., Companhia Brasileira de Distribuicao, Lojas Americanas SA and Mattel, Inc.
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market Outlook 11
Market value forecast 11
Five Forces Analysis 12
Summary 12
Buyer power 13
Supplier power 14
New entrants 15
Threat of substitutes 16
Degree of rivalry 17
Leading Companies 18
Amazon.com, Inc. 18
Companhia Brasileira de Distribuicao 21
Lojas Americanas SA 25
Mattel, Inc. 29
Macroeconomic Indicators 32
Country Data 32
Appendix 34
Methodology 34
Industry associations 35
Related research 35

LIST OF TABLES
Table 1: Brazil toys & games market value: $ million, 2008–12(e) 8
Table 2: Brazil toys & games market category segmentation: $ million, 2012(e) 9
Table 3: Brazil toys & games market geography segmentation: $ million, 2012(e) 10
Table 4: Brazil toys & games market value forecast: $ million, 2012–17 11
Table 5: Amazon.com, Inc.: key facts 18
Table 6: Amazon.com, Inc.: key financials ($) 19
Table 7: Amazon.com, Inc.: key financial ratios 19
Table 8: Companhia Brasileira de Distribuicao: key facts 21
Table 9: Companhia Brasileira de Distribuicao: key financials ($) 22
Table 10: Companhia Brasileira de Distribuicao: key financials (BRL) 22
Table 11: Companhia Brasileira de Distribuicao: key financial ratios 23
Table 12: Lojas Americanas SA: key facts 25
Table 13: Lojas Americanas SA: key financials ($) 26
Table 14: Lojas Americanas SA: key financials (BRL) 26
Table 15: Lojas Americanas SA: key financial ratios 27
Table 16: Mattel, Inc.: key facts 29
Table 17: Mattel, Inc.: key financials ($) 30
Table 18: Mattel, Inc.: key financial ratios 30
Table 19: Brazil size of population (million), 2008–12 32
Table 20: Brazil gdp (constant 2000 prices, $ billion), 2008–12 32
Table 21: Brazil gdp (current prices, $ billion), 2008–12 32
Table 22: Brazil inflation, 2008–12 33
Table 23: Brazil consumer price index (absolute), 2008–12 33
Table 24: Brazil exchange rate, 2008–12 33

LIST OF FIGURES
Figure 1: Brazil toys & games market value: $ million, 2008–12(e) 8
Figure 2: Brazil toys & games market category segmentation: % share, by value, 2012(e) 9
Figure 3: Brazil toys & games market geography segmentation: % share, by value, 2012(e) 10
Figure 4: Brazil toys & games market value forecast: $ million, 2012–17 11
Figure 5: Forces driving competition in the toys & games market in Brazil, 2012 12
Figure 6: Drivers of buyer power in the toys & games market in Brazil, 2012 13
Figure 7: Drivers of supplier power in the toys & games market in Brazil, 2012 14
Figure 8: Factors influencing the likelihood of new entrants in the toys & games market in Brazil, 2012 15
Figure 9: Factors influencing the threat of substitutes in the toys & games market in Brazil, 2012 16
Figure 10: Drivers of degree of rivalry in the toys & games market in Brazil, 2012 17
Figure 11: Amazon.com, Inc.: revenues & profitability 20
Figure 12: Amazon.com, Inc.: assets & liabilities 20
Figure 13: Companhia Brasileira de Distribuicao: revenues & profitability 23
Figure 14: Companhia Brasileira de Distribuicao: assets & liabilities 24
Figure 15: Lojas Americanas SA: revenues & profitability 27
Figure 16: Lojas Americanas SA: assets & liabilities 28
Figure 17: Mattel, Inc.: revenues & profitability 31
Figure 18: Mattel, Inc.: assets & liabilities 31
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